For enhanced cost per click, which of the following is true about Universal Event Tracking (UET) with a conversion goal?

UET is mandatory

UET is only available in the US market

UET is recommended

UET is not possible


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

For enhanced cost per click, which of the following is true about Universal Event Tracking (UET) with a conversion goal?


Explanation: The selected answer option is **correct** because **UET is recommended** for enhanced cost per click (CPC) when using a conversion goal. Universal Event Tracking (UET) is a tool provided by Microsoft Advertising that tracks specific user interactions on a website, such as conversions, clicks, and page views. While it is not mandatory, UET is strongly recommended when running campaigns with conversion goals, as it helps measure the effectiveness of the ads by tracking which actions lead to the desired outcomes (like purchases or sign-ups). UET allows advertisers to optimize their bids based on actual conversions rather than just clicks, helping to improve the overall efficiency of the campaign. By tracking conversions, advertisers can ensure their bidding strategy is aligned with campaign goals, improving return on investment.

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