Yani is creating a search campaign and is choosing an automated bid strategy. The aim is to ensure an average spend to get a customer to take action on their website over 30 days is less than $10. Which bid strategy should Yani choose?

Enhanced cost per click

Maximize conversions

Target impression share

Target cost per action


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Yani is creating a search campaign and is choosing an automated bid strategy. The aim is to ensure an average spend to get a customer to take action on their website over 30 days is less than $10. Which bid strategy should Yani choose?


Explanation: The selected answer option is **correct** because **Target cost per action (CPA)** is the most suitable automated bidding strategy for Yani's goal of ensuring that the average spend to get a customer to take action on their website over 30 days is less than $10. With **Target CPA**, Yani can set a target cost for each desired action (such as a conversion or sign-up) and Microsoft Advertising will automatically adjust bids to help achieve this cost-per-action goal. This strategy is specifically designed to optimize for the desired cost per action, ensuring that the campaign remains within budget while still driving conversions. By choosing Target CPA, Yani can focus on controlling the cost for each customer action over time, aligning with their budget goal of spending less than $10 per customer action. Other options, such as Enhanced CPC, Maximize Conversions, and Target Impression Share, do not specifically focus on controlling the cost per action, making Target CPA the best choice for Yani's objectives.

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