Kat's Clothes online store has a remarketing list of site visitors applied to a campaign. They want their ads to appear to all potential customers, but apply a positive bid adjustment for customers on the remarketing list. Which targeting option should they choose?

Target and bid

Bid only


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Kat’s Clothes online store has a remarketing list of site visitors applied to a campaign. They want their ads to appear to all potential customers, but apply a positive bid adjustment for customers on the remarketing list. Which targeting option should they choose?


Explanation: The selected answer option is **correct** because Kat's Clothes online store should choose the **Bid only** targeting option. The **Bid only** option allows advertisers to apply a bid adjustment to specific audiences, such as those on the remarketing list, while still targeting the broader audience. In this case, Kat’s Clothes wants their ads to appear to all potential customers, including those on the remarketing list, but they want to increase the bid specifically for users who have already visited their site, as these users are more likely to convert. With **Bid only**, the campaign will target the general audience while applying a positive bid adjustment to the remarketing list, enhancing the ad visibility for those specific users without limiting the reach to others. This strategy helps maximize campaign efficiency by increasing the chances of engaging high-value, returning customers.

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