Norman's Hardware wants to remarket to people who have visited Normanshardware.com. They have already implemented the Universal Event Tracking (UET) tag on the site and created a remarketing list. At what point will Microsoft Advertising add a site visitor to their remarketing list?

When a user lands on the advertiser' site who has not clicked on their ad.

When a user lands on the advertiser' site after clicking on their ad.

When a user searches for 'Norman's Hardware'.

When a user sees their ad.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Norman’s Hardware wants to remarket to people who have visited Normanshardware.com. They have already implemented the Universal Event Tracking (UET) tag on the site and created a remarketing list. At what point will Microsoft Advertising add a site visitor to their remarketing list?


Explanation: The selected answer options are **correct** because Microsoft Advertising will add a site visitor to the remarketing list **when a user lands on the advertiser's site after clicking on their ad** and **when a user lands on the advertiser's site who has not clicked on their ad**. In both cases, the Universal Event Tracking (UET) tag tracks the user's interaction with the site, and once the user visits the website, they are added to the remarketing list if they meet the criteria set by the advertiser. This allows advertisers like Norman's Hardware to target these users with remarketing ads, aiming to re-engage them after they have shown interest in the site, whether through clicking on an ad or simply landing on the site. This remarketing capability helps Norman's Hardware continue to engage users based on their previous behavior, improving the chances of converting them into customers. The other options, such as a user searching for the brand or seeing the ad, do not trigger the addition to the remarketing list in the same way.

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