Contoso Foods wants to track each time a searcher who has clicked on their ad watches a video on their site as a conversion. Which Microsoft Advertising feature do they need to implement?

Universal event tracking destination URL conversion

App installs

Offline conversions

Universal event tracking custom event goal


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Contoso Foods wants to track each time a searcher who has clicked on their ad watches a video on their site as a conversion. Which Microsoft Advertising feature do they need to implement?


Explanation: The selected answer option is **correct** because **Universal event tracking custom event goal** is the Microsoft Advertising feature that Contoso Foods needs to implement to track each time a searcher who has clicked on their ad watches a video on their site as a conversion. Custom event goals in Universal Event Tracking (UET) allow advertisers to define specific actions on their website, such as watching a video, filling out a form, or clicking a button, and track these actions as conversions. By setting up a custom event goal, Contoso Foods can monitor video views as a conversion, providing valuable insights into how their ads drive user engagement with specific content on their site. This type of goal enables precise tracking of user interactions that are critical to their campaign objectives, ensuring that the ad spend is aligned with their marketing goals. Other options, like destination URL conversions or app installs, would not be suitable for tracking video views, making them incorrect choices in this context.

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