Gail's Gifts is choosing an automated bidding strategy. They want to have confidence that their bids are driving as much traffic to their website as possible while staying within their budget. Which bid strategy should they choose?

Target cost per action

Enhanced cost per click

Maximize clicks

Maximum conversions


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Gail’s Gifts is choosing an automated bidding strategy. They want to have confidence that their bids are driving as much traffic to their website as possible while staying within their budget. Which bid strategy should they choose?


Explanation: The selected answer option is **correct** because **Maximize clicks** is the most appropriate automated bidding strategy for Gail's Gifts if they want to drive as much traffic to their website as possible while staying within their budget. The **Maximize clicks** strategy automatically adjusts bids to help achieve the highest number of clicks within a specified budget. This strategy is ideal when the goal is to increase traffic to the site without focusing on specific conversion actions or cost per click. By using Maximize clicks, Gail's Gifts can ensure that their budget is spent efficiently to generate the maximum number of clicks, making it an optimal choice for boosting website visits. Other strategies like Target cost per action (CPA), Enhanced cost per click (eCPC), and Maximum conversions are more focused on optimizing for specific actions or conversions, rather than just driving traffic.

Save time. Download the file and earn Microsoft Advertising Certified Expert badge in no time.

Special Offer Microsoft Advertising Roll

Special Offer Microsoft Advertising Roll. Real Exam Questions, Answers, Explanations for All 4 Certification Exams.

Note: We conduct daily checks for updates on the exam, ensuring that the file contains the most recent questions from the actual certification program.

Questions | Answers | Explanations. FREE Updates.

Microsoft Advertising Certified Expert certification exam answers with explanations file demo preview Microsoft Advertising Certified Expert certification program exam answers with explanations file preview

Were do I find this Microsoft Advertising Certified Expert certification exam?

This certification program is available on the Microsoft Advertising Labs. With our file, you can get certified in just a few minutes. Free updates are included.

Save time on exams and spend more time practicing.

Best-value Guides