Which of the following is not considered in calculating quality score?

Landing page experience

Bid

Expected dlick-through rate

Ad relevance


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Which of the following is not considered in calculating quality score?


Explanation: The selected answer option is **correct** because **Bid** is not considered in calculating quality score. Quality score in Microsoft Advertising is determined by three main factors: **landing page experience**, **expected click-through rate (CTR)**, and **ad relevance**. These factors measure how relevant and useful your ads, keywords, and landing pages are to the user’s search query. A high-quality score typically indicates that the ad is well-targeted and aligned with the user's intent, which can lead to better ad positioning and lower costs per click. **Bid** does not directly affect the quality score itself, though a higher bid can influence ad placement and auction competitiveness. The quality score is primarily focused on how well your ads perform in terms of relevance and user experience, rather than how much you are willing to pay for a click.

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