Contoso Pet Supplies wants their ad for the keyword 'Cat Snaxxx' triggered when a user searches either of the individual words in any order, or words related to Cat or Snaxxx. Which match option should they choose?

Modifier match

Exact match

Broad match

Phrase match


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.


Explanation: The selected answer option is **correct** because **Broad match** is the keyword match option that allows Contoso Pet Supplies' ad for the keyword 'Cat Snaxxx' to be triggered when a user searches for either of the individual words in any order, or words related to 'Cat' or 'Snaxxx'. Broad match is the most flexible match type, meaning it will show ads for searches that include synonyms, variations, and related terms to the keyword. This helps capture a wider range of search queries that are relevant but not necessarily identical to the exact keyword phrase, allowing for more reach and engagement. For example, a search for 'Snacks for cats' or 'Cat treats' could trigger the ad for 'Cat Snaxxx' under broad match. Unlike **Exact match**, which only triggers ads for precise, exact keyword matches, or **Phrase match**, which requires the query to contain the exact phrase or close variations, broad match maximizes the exposure by including a variety of related terms.

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