Maria has noticed that her ads are not appearing as high on the search engine results page as they used to. Which of the following could Maria do to improve her ads' position?

Increase her bids

Rename her campaigns and ad groups

Improve her ad relevance

Improve the click-through rate by improving her ad copy


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Maria has noticed that her ads are not appearing as high on the search engine results page as they used to. Which of the following could Maria do to improve her ads’ position?


Explanation: The selected answer options are **correct** because **improving her ad relevance** and **improving the click-through rate by improving her ad copy** are both effective ways for Maria to improve her ads' position on the search engine results page. **Ad relevance** is a key factor in determining ad position because search engines like Google and Microsoft use it to assess how well the ad matches the user's query. If her ad relevance is low, it could impact her ad's quality score, which in turn affects the ad's position. Improving the relevance of the ad by ensuring that the keywords, ad copy, and landing page content align with the search intent can increase her ad’s chances of appearing higher in the search results. Additionally, **improving the click-through rate (CTR)** by refining the ad copy can also help improve ad position. A higher CTR indicates to the search engine that her ad is compelling and relevant to users, which can result in better positioning. While increasing bids could help in some cases, focusing on improving ad relevance and CTR is generally a more sustainable strategy. Renaming her campaigns and ad groups is unlikely to have a significant impact on ad position, making that option incorrect.

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