Nick's Shirts and Ties wants to track a conversion each time someone makes a purchase on their website using a destination URL conversion goal. Which page should they specify as the destination URL to track this type of conversion?

The purchase confirmation page

The website home page

The payment methods page

The ‘cart’ or ‘basket’ page


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Nick’s Shirts and Ties wants to track a conversion each time someone makes a purchase on their website using a destination URL conversion goal. Which page should they specify as the destination URL to track this type of conversion?


Explanation: The selected answer option is **correct** because Nick's Shirts and Ties should specify **the purchase confirmation page** as the destination URL to track a conversion using a destination URL conversion goal. A destination URL conversion goal is designed to track when users land on a specific page after completing an action that the advertiser wants to measure, such as a purchase. The **purchase confirmation page** is the page users are typically redirected to after successfully completing their purchase, making it the ideal destination for tracking conversions. This page confirms that a transaction has been completed, which allows the website to record the conversion. The other pages, such as the home page, payment methods page, or cart page, do not signify the completion of a purchase, making them inappropriate for tracking this type of conversion. By specifying the confirmation page, Nick’s Shirts and Ties can accurately track when a purchase has occurred, helping them measure the effectiveness of their ads and campaigns.

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