What are the ways in which you can target your ads?

Type of device

Name and address

Geographic location

Age and gender


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

What are the ways in which you can target your ads?


Explanation: The selected answer options are **correct** because you can target your ads based on **type of device**, **geographic location**, and **age and gender** in Microsoft Advertising. **Type of device** targeting allows advertisers to tailor their ads to users on specific devices, such as desktop computers, tablets, or mobile phones, ensuring that the ads are optimized for the platform the user is engaging with. **Geographic location** targeting enables advertisers to reach users based on their physical location, whether it's by country, region, city, or even a specific radius around a business, helping ensure the ads are relevant to the local audience. **Age and gender** targeting allows advertisers to refine their audience based on demographic data, making it possible to deliver ads to users within specific age groups or genders that are more likely to engage with their products or services. These targeting methods enhance the relevance of ads and help advertisers reach the most appropriate audience, improving the overall performance of their campaigns. The option **Name and address** is incorrect because Microsoft Advertising does not use personally identifiable information like names and addresses for targeting purposes.

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