What is a difference between audience marketing and search marketing?

Search marketing uses a CPM (Cost per mille) model.

Audience marketing tells Microsoft Advertising what kind of people you want to see your ads.

With audience ads, you decide which keywords you want your ads to appear for.


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What is a difference between audience marketing and search marketing?


Explanation: The selected answer option, **Audience marketing tells Microsoft Advertising what kind of people you want to see your ads**, is correct because audience marketing focuses on targeting specific groups of people based on their demographics, interests, behaviors, and other characteristics, rather than focusing on keywords or search intent. With audience marketing, you define the audience segments you want to reach, and Microsoft Advertising delivers your ads to users who match those criteria. In contrast, **search marketing** primarily targets users based on the specific keywords they search for, relying on user intent to determine when and where ads should be shown. The statement **With audience ads, you decide which keywords you want your ads to appear for** is incorrect because audience marketing is not driven by keyword selection, but rather by defining the characteristics of the desired audience, making it different from search marketing, which is based on keywords and search queries.

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