Which parameters are required in universal event tracking for dynamic remarketing in audience ads?

Product name

Page name

Page type

Product ID


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Which parameters are required in universal event tracking for dynamic remarketing in audience ads?


Explanation: The selected answer options, **Page type** and **Product ID**, are correct because these are the required parameters in Universal Event Tracking (UET) for dynamic remarketing in audience ads. **Page type** helps specify the kind of page the user is interacting with, such as a product page, checkout page, or category page. This distinction allows advertisers to track user behavior at different stages of the purchasing journey, which is crucial for serving relevant dynamic remarketing ads. **Product ID** is also essential because it uniquely identifies the product that a user has viewed or interacted with on the website. This allows dynamic remarketing ads to show the exact product a user previously engaged with, which increases the relevance of the ads and improves the chances of conversion. These parameters help customize the remarketing experience for users, ensuring that the right ads are shown based on their interactions with specific products on the site.

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