Customers who have seen a brand's ad on both the search and audience network visit the site 2.8x more than those who are only exposed to an ad on Bing.

True

False

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Customers who have seen a brand’s ad on both the search and audience network visit the site 2.8x more than those who are only exposed to an ad on Bing.

Explanation: The selected answer option, **True**, is correct because research has shown that customers who have seen a brand's ad on both the search and audience networks are 2.8 times more likely to visit the site than those who are only exposed to an ad on Bing. This statistic highlights the effectiveness of multi-channel advertising, where the combination of search ads and audience network ads significantly increases customer engagement and site visits. By leveraging multiple touchpoints across different networks, brands can create a more comprehensive marketing strategy that reinforces the message and encourages users to take action, resulting in a higher likelihood of visits and conversions.

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Customers who have seen a brand's ad on both the search and audience network visit the site 2.8x more than those who are only exposed to an ad on Bing.