Which of the following are display advertising metrics?

Conversion rate

Cost per action

Cost per click

Cost per page


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Which of the following are display advertising metrics?


Explanation: The selected answer options, **Conversion rate**, **Cost per action**, and **Cost per click**, are correct because these are key display advertising metrics that help evaluate the effectiveness of campaigns. **Conversion rate** measures the percentage of users who complete a desired action, such as making a purchase or signing up for a newsletter, after viewing or interacting with an ad. **Cost per action (CPA)** is a metric that reflects the cost an advertiser pays for each action that results from an ad, such as a click, form submission, or purchase, providing insight into the efficiency of the ad in driving specific user actions. **Cost per click (CPC)** is another common metric, measuring how much an advertiser pays for each click on their ad, which is particularly useful for evaluating how well ads attract user engagement. **Cost per page** is not a standard display advertising metric and is not used for measuring ad campaign performance. The other three metrics are widely used in display advertising to assess and optimize ad performance.

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