A brand advertiser has strong ROAS on a retail media campaign but wants to get more value still. If the campaign is not capped by budget, what are the best optimization strategies to apply?

The selected answer options are Target all eligible products, Increase the campaign bids by 10%, and Increase the daily budget because they all focus on strategies that can drive additional value in a campaign that is already performing well with a strong ROAS and is not constrained by budget. By targeting all eligible products, the advertiser can broaden the reach of their campaign, capturing more potential sales opportunities across a wider range of products. Increasing the campaign bids by 10% can improve ad visibility and positioning, helping to capture more high-value impressions and clicks, ultimately leading to higher conversions. Finally, increasing the daily budget allows the campaign to scale, ensuring that the advertiser doesn't hit a cap on impressions and clicks, enabling the campaign to continue delivering results without interruption. Together, these strategies allow for continued growth in campaign performance and maximize the potential return on investment.