You want to learn what happens after transactions occur on your site so you can look for cross-sell opportunities and include new products in your next campaign. Within Search Ads 360, what tool should you look at?

You should look at custom floodlight variables.

You should look at budget bid strategies.

You should look at conversion chart data.

You should look at data-driven attribution.

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Explanation: :To understand post-transaction activities on your site for identifying cross-sell opportunities and incorporating new products into your next campaign within Search Ads 360, the tool to consult is the “conversion chart data.” This feature provides insights into the performance of conversions, allowing advertisers to analyze and comprehend the actions that occur after transactions. By reviewing conversion chart data, you can gain a comprehensive understanding of user behavior post-transaction, enabling you to identify potential cross-sell opportunities and strategize for future campaigns effectively. Unlike custom floodlight variables, budget bid strategies, or data-driven attribution, the conversion chart data specifically focuses on post-conversion insights, making it the appropriate tool for gathering the information needed for optimizing campaigns in Search Ads 360.

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To gain insights into post-transaction activities on your website and identify cross-sell opportunities for future campaigns within Search Ads 360, the appropriate tool to utilize is Floodlight.

Floodlight is a conversion tracking solution provided by Google that allows advertisers to track and measure actions taken by users after interacting with ads. It provides valuable data on post-conversion behavior, including cross-device and cross-platform actions, enabling advertisers to understand the full customer journey and optimize campaign strategies accordingly.

By implementing Floodlight tags on relevant pages of your website, such as the order confirmation or thank-you page, you can track transactions and other desired actions, such as newsletter sign-ups or product views. Floodlight then captures this data and sends it to Search Ads 360, where you can analyze it alongside ad performance metrics.

Once Floodlight tags are set up and tracking data is collected, advertisers can use Search Ads 360 to generate reports and gain insights into post-transaction activities. For instance, you can analyze which products are frequently purchased together or identify patterns in user behavior following a transaction. This information can inform cross-sell strategies and help optimize future campaigns by including relevant products or promotions.

Furthermore, integrating Floodlight data with other tools and platforms, such as Google Analytics or Customer Relationship Management (CRM) systems, can provide a more comprehensive view of customer interactions and facilitate more targeted marketing efforts. For example, you can create audience lists based on post-transaction behavior and use them to customize ad messaging or offer personalized recommendations.

In summary, leveraging Floodlight within Search Ads 360 allows advertisers to track post-transaction activities on their website, identify cross-sell opportunities, and optimize campaign strategies accordingly. By analyzing this data, advertisers can gain valuable insights into customer behavior and tailor their marketing efforts to maximize ROI and drive business growth.

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