Amazon ad server exam answers

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Amazon sizmek ad suite certification exam answers

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Fields from all three metric groups (conversion activity, conversion path, and winner event) can be combined in a P2C single report.

True
False

Each new RDF must be activated in AAS.

False
True

Path to Conversion (P2C) reports can include each conversion and the associated parameters, including custom parameters.

True
False

When do you need to re-implement the Tag Manager on a webpage?

Every month
When requested by the advertiser’s webmaster
When any of the main tag settings (data layer object name, return server response as) change.
When the Tag Manager name is changed

Match the cost models with the units they represent.

CPM (1)
CPA (2)
CPC (3)
Clicks (3)
Impressions (1)
Conversion activity (2)

If you see red highlighted fields in your clickthrough and events spreadsheet during import validation, it means that:

You should check the tool icon and fix the errors
The import process has stalled
No action is needed, you can proceed to import clickthrough URLs

What is the default counting method for sales conversion activities?

Once per day
Once per browser session
Once per session
Always

John is running a test campaign with CTR as the main KPI. He is trafficking five ads per placement and wants to make sure the best performing ads are displayed more often to viewers. Which setup is best suitable to John’s goal?

Monitor data and use creative refresh to replace the underperforming ads
Add five delivery groups to the same placement and detach the underperforming ones
Create a delivery group with five ads and select “automatic optimization based on CTR” as the rotation method
Monitor performance and manually increase delivery group weights in favor of the best performing ads

True
False

Tag Manager activity rules can be based on multiple criteria.

False
True

Anthony needs to do an in-depth analysis of event level data to see how customers interacted with the advertiser’s ads. Which type of report should Anthony use?

One of the report templates
Path to conversion report
Aggregated report
Raw data feed

How far in advance can raw data feeds be scheduled?

One month
Six months
1 year
Three months

Inform the customer this is not possible
Divide the budget per placement and enter it as a unit limit
Place all ads in one delivery group
Group placements in packages for each site

LuxKitty wants to find new keywords to add to their existing campaigns. Which downloadable report should they use to inform their direction?

advertised product report
performance over time report
targeting report
search term report
placement report

Users under the same AAS account cannot be restricted to specific advertisers.

True
False

What is the best mapping option for a page button element located within an iFrame source?

It is not possible to map a button on a page
Set up a new activity rule based on the URL of the page containing the button
Ask the webmaster for the button’s CSS selector and set up a new activity rule based on the clicked element
Set up a new activity rule based on the URL from the iFrame and ask the webmaster to place the Tag Manager code within the iFrame source

Which option provides a log of activities that were performed by all users who have edited the entity?

Logs
History
Edits
Information

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Jessica wants to create a report using a template that Anna has created. How can she do this? Select all that apply.

Anna can duplicate her template, set it up to include the data Jessica expects to review and then add Jessica as a recipient
Anna can copy the template over to Jessica’s user account directly in the AAS UI
Anna’s report template cannot be shared with another user

Anna’s user permissions allow her to access multiple agency accounts in AAS. How does she pull reports for a single agency account?

She can use the existing user account and only select relevant agency account for her report
She cannot pull reports for individual accounts at all. Ana can only filter reports by campaigns.
She should log into each agency account separately to see data and get reports

Placement status determines when the tags can be published.

False
True

These are added to URLs to pass relevant campaign, placement, and ad ID details to a third-party measurement system.

Aggregated reports
API integrations
Tokens

Which attribution model serves as a baseline for collecting an advertiser’s conversion data?

Account-level attribution model
Primal attribution model
Primary attribution model
Main attribution model

All creative assets under your account are stored in a location called:

Assets library
Ads location
Account library
Creative refresh

Expert attribution (a premium feature) is enabled when a custom path length is set to include more than ___ events.

If email is the selected delivery method of an aggregated report, the report can only be sent to the report owner’s email address.

False
True

You can access AAS directly from the Tag Tester Tool.

True
False

Metadata file names contain the word “match” and are also called match files.

True
False

What type of logic is used for Tag Manager activity rules?

Propositional logic
If/then logic
And/Or Logic

Amazon Ad Server offers multiple options for creative authoring, streamlined campaign management, advanced dynamic creative optimization, and Media Rating Council-accredited measurement.

False
True

Karina’s main campaign KPIs are CTR and impressions delivered. Which type of report is the best option to get this data?

Aggregated report
Raw data feed
Path to conversion report
Conversion summary report

What are the key benefits of correlation between master ad and placement ad(s)?

Applying changes to a placement ad only affects the placement ad
Placement ads are duplicated together with the master ad
Placement ads can be duplicated together with the master ad
You can edit multiple placement ads by editing the master ad

What is the maximum number of tracking events you can add to a tracking placement?

None
One: an impression or a click-tracker
Up to 50 impression and click-trackers
Two: one impression and one click-tracker

Which tab under advertiser settings is used to set up Verification and Viewability?

Custom
Privacy
Analytics
Regional

Which types of campaigns can you include in AAS P2C reports?

This is not something you can choose
Both display and search campaigns
Only display campaigns
Only search campaigns

When setting up Tag Manager what is the default communications protocol?

iFrame
JavaScript
HTTPS

Which type of activities can be added to activity rules in AAS?

Conversion activity
Product-based activity
Third-party activity
Retargeting activity

AAS Tag Manager can be generated in both JavaScript and noscript format.

False
True

A placement tag will serve default ads when the stop serving condition is met, unless the placement tag is disabled by the publisher.

False
True

Fire Always rule is a default rule that enables your Tag Manager to fire and be tested/used immediately. You can rename or disable it but it cannot be deleted.

False
True

Raw data feeds are event-level raw data files exported from AAS.

True
False

A delivery group can be replaced if attached to a live placement.

True
False

Once disabled in a delivery group, the ad is no longer in creative rotation and stops being served.

True
False

A delivery group is running four ads in sequential rotation with frequency cap set at three impressions per user per day. Which creative instance will load when served for the fourth time to the same user in the same day?

The first ad in sequence
The default image
The fourth ad in sequence
Only Tracking tag will fire

Site visits are included as events in the path to conversion report but they are never the winner event.

False
True

When using a script format to set site parameters to be passed into Tag Manager from the webpage, which of the following options allows you to define where Tag Manager retrieves insights?

Retargeting
Variables
Third Party Activity
Conversions

Where should the webmaster place the code if the advertiser wants to track conversions only on specific pages?

In the head of the webpage
Directly into the body of that webpage
Into the click button

Arrange the steps in the correct order to generate Tag Manager.

Determine the KPIs (1)
Create a Tag Manager (2)
Create Activity Rules and relevant Conversion/Retargeting Activities (3)
Publish and implement the Tag Manager code (4)
Test the Tag Manager (5)

Which tool in AAS is used for mass creative upload?

Ad creation wizard
Smart upload
Attachment tool
Creative refresh

If variables/parameters are to be passed through a noscript Tag Manager code the webmaster needs to add them manually.

True
False

What is true for environments where JavaScript tags are not allowed or supported?

The Tag Manager can automatically collect all data
The Tag Manager has no limitations
The Tag Manager is prevented from automatically collecting data
The Tag Manager cannot be used at all

Michael is looking for a report which will list out attributes of the path to conversion events such as ad names and publisher sites running the ads. Which report field type is the best option for Michael?

Winner event
Conversion activity
Conversion path

Anna wants to use a Raw Data Feed to perform an indepth analysis of activities recorded on the site and site referrals. What type of RDF report should Anna pull to get the best results?

Site Activities Feed
Interactions Feed
Standard Feed

You must be connected to a VPN in order to access AAS RDF server.

True
False

Once a placement is created and saved, you can modify the placement type.

False
True

AAS raw data feeds cannot be generated ad-hoc, they can only be scheduled.

True
False

Tania has requests to group placements for the same site, with the same cost settings, and the same placement start and end dates. What is the best option for Tania to manage these requests?

Create a placement package.
Import placements with the Excel template
Change placement and tag settings for each placement and click Save.
Manage placements using the ads mapping table

In most scenarios, Tag Manager code changes throughout the pages of a website.

False
True

Path to conversion reports can include data from different campaigns under a single advertiser.

False
True

Path to conversion reports can include multiple advertisers’ data.

False
True

Unless implemented by iFrame as non script, the Tag Tester Tool browser icon will activate only on pages with the Tag Manager implemented.

True
False

Which placement types require a creative in order to generate placement tags?

In-banner
In-stream video
Tracking
In-stream tracking

The type of third-party activity fired independently from any other AAS activity (added in the “Then” section of an activity rule) is called:

Other third-party activity
External conversion tracking activity
Third-party retargeting tracking activity

A customer searched online for a truck to rent and “Trucksy” came up as one of the results. Upon clicking on the paid search ad, they were taken to the “Trucksy” webpage where a Tag Manager triggered a conversion activity. Which of the following site activities was triggered in this case?

Search referral rule
Other referral rule
Social referral rule
Revenue-sharring referral rule

When recording conversion third-party activities for sites, instead of reporting the activity to all sites, only a single site is informed of the conversion, according to to the attribution model selected. This process in AAS is called:

Piggybacking
Path to conversion
Attribution conversion model
Deduplication

AAS retargeting activities can be used to create target audiences in AAS.

False
True

AAS Tag Manager is a single block of code that resides on an advertiser’s website for advertisers who want to measure site visits, measure conversions and manage any third-party pixels from the AAS user interface (UI).

True
False

Which section is the Tag Manager “publish” button located in the AAS UI?

Within the advertiser settings
Within the Tag Manager settings
Within account settings
Within campaign settings

What do all three report types in AAS have in common?

Event level data is available across all types
They are all aggregated reports
They are available in the form of a report builder
They can be exported as .csv files

Lisa wishes to review conversion winner event date and winner event location for the winning event. Which of the 3 report field types would Lisa select?

Winner event
Conversion path
Conversion activity

Which of the following statements are true in regards to noscript tag implementation?

Only image and URL third-party pixels will be able to execute
Activity rules based on CSS selectors will not work
Tag variables can only be added manually
noscript tag fetches all advertiser data from the webpage

Data obtained by setting the line ID is passed to third-parties via:

Tokens added to the placement tag
Special instructions section in the exported placement tag .txt file
Email to third party where this is specifically mentioned

Attributes such as entity name, entity ID, date, duration, etc. which populate AAS report headings are also known as:

Delimiters
Metrics
Dimensions
Advertisers

Amazon Ad server exam answers