Amazon Video Ads Certification Assessment Answers

This file contains all possible real exam questions with 100% correct and verified answers from the latest Amazon video ads certification assessment. Free updates included. Save your time.

Below you’ll find some selected questions from the latest real certification exam. You can get an idea about the exam format and prepare for it smarter. Need all exam questions with answers? Consider downloading our file.

Select one answer. You are planning your Online Video ad campaign. You would like to conduct a holistic measurement of the shopping journey across video, audio, display, and sponsored ads. What measuring solution could you use?

• AdTech Suite
• Amazon Brand Lift
• Amazon Marketing Cloud
• Amazon Attribution

True or false: Streaming TV ads cannot help increase the incremental reach of your media strategy.

• False
• True

Match the video ad product with the correct definition.

• Online Video ads (1)
• Streaming TV ads (2)
• Sponsored Display video ads (3)
• Sponsored Brands video ads (4)
• … are full-screen, non-skippable ads that run via a streaming video service over the internet (without satellite or cable), typically viewed on a TV. These video ads show up alongside premium content like TV shows and movies on popular services such as Freevee, Amazon Publisher Direct (APD) broadcaster and network apps, live sports on Prime Video, Twitch, and the News app on Fire TV. (2)
• … are automatic, on loop video ads, muted by default, that have a control button to unmute. These ads can help expand reach via display solutions made available via Amazon Publisher Direct (APD), third-parties, and IMDb.com. (3)
• … are unskippable, auto-played video ads on Amazon for select keywords that are relevant to your product and serve on top-of-search, below the fold, bottom-of-page, and on product detail pages. These ads are available in desktop, mobile, tablets, and mobile applications. These video ads can be linked to the product detail page or Stores for the product being advertised. (4)
• …. are video ads that appear both in-stream (before, during, or after video content) and out-stream (in non-video enviornments between text and images) across desktop, mobile, and tablet on inventory on Amazon-owned sites (such as IMDb.com and Twitch), and across the web on leading publisher sites, such as Amazon Publisher Direct (APD). (1)

True or false. You cannot see the shopping queries entered by customers shopping on Amazon that results in a click of one of your Sponsored Brands video ads.

• False
• True

Select one answer. Where do Sponsored Display video ads reach audiences?

• Sponsored Display Video ads reach audiences only through the Amazon store.
• Sponsored Display Video ads reach audiences only through Amazon Publisher Direct.
• Sponsored Display video ads reach audiences on and off Amazon.
• Sponsored Display Video ads reach audiences only through third-party websites.

True or false. Sponsored Brands video can enhance campaign performance by helping to drive revenue and brand consideration.

• False
• True

True or false. You cannot measure the incremental reach of your Streaming TV ad campaign.

• True, you cannot measure the incremental reach of your Streaming TV ad campaign.
• False, you can measure the incremental reach of your Streaming TV ad campaign.

Select one answer. Your Streaming TV video ads…

• may appear in Amazon Publisher Direct sites
• may appear in third-party streaming TV apps via Amazon Publisher Direct
• cannot be measured
• cannot help reach audiences incremental to linear TV

Select one answer. You want to understand the impact of shopping activity and sales on Amazon from your non-Amazon marketing channels (i.e. search, social, etc). Which of the following would you use?

• Targeting and keyword reports
• Geographic insights
• Amazon Marketing Cloud
• Amazon Attribution

True or false: Adding one or two speakers in Online Video ads can help increase detail page views.

• True
• False

True or false: We recommend you do NOT include audio or voice over in your Streaming TV ads.

• True
• False

True or false. You can use third-party insights to measure the brand reach and lift of your Online Video campaign.

• False
• True

True or false. You can use Amazon Attribution during your Online Video ad campaign to monitor the effectiveness of your non-Amazon campaigns and make in-flight adjustments to your campaign.

• True
• False

Select the two video ads that can be non-skippable and skippable.

• Twitch Premium Video
• Sponsored Display video
• Streaming TV
• Online Video ads

Select one answer. You want to drive relevance about your furniture brand. You set up an Online Video ad campaign. You can incorporate your brand’s existing audiences to your campaign by:

• setting up negative keywords through keyword and product targeting
• trasnferring your ad creative report from your video creative builder
• transferring your audiences from a data management platform
• transferring your audiences from an overlap report

Select two answers. Sponsored Brand video ads…

• Can be linked to a product detail page
• Connect to a Store landing page
• Do not have any keyword or product targeting capabilities
• Deliver videos using a cost per thousand viewable impressions

Select one answer. You can use Amazon Audiences for Streaming TV and Online Video to:

• Set up your video ad creative
• Select specific keywords or categories to target ads
• Reach pre-built audiences and custom audiences based on interactions with your brand’s products or related products in Amazon stores.
• Submit your video to moderation to be approved.

Select one answer. You want your video ads to run on Freevee, Twitch, and Fire TV. Which video ad product would you choose?

• Sponsored Display video
• Streaming TV ads
• Sponsored Brands video
• Online Video ads

True or false. Within keyword targeting for Sponsored Brands video, there are three keyword match types: exact match, broad match, and phrase match.

• True
• False

Select three answers. Select the Amazon audience solutions available for video ads that are enabled by the Amazon DSP.

• advertiser audiences
• Amazon Audiences
• audience insights
• keyword targeting

Select two answers. What video ad solutions can be bought through the Amazon DSP?

• Streaming TV ads
• Sponsored Brands video ads
• Online Video ads
• Sponsored Display video ads

True or false: We recommend telling a story in your Streaming TV ads.

• True
• False

Match each advertising objectives with the correct definition.

• Awareness (1)
• Consideration (2)
• Purchase (3)
• Loyalty (4)
• Focuses on building new, short-term demand for an advertiser’s products and encourages shoppers to browse and think about purchasing your brand and products. (2)
• Focuses on repeat purchases and creating a following for your brand by encouraging continued engagement with your brand. (4)
• Focuses on generating new, long-term demand and interest for your brand and products, and is the beginning of customers’ interest in a product or brand. (1)
• Focuses on capturing existing demand for your brand or products by reaching an audience who is already considering your brand. (3)

True or false: We recommend that you ensure that your Sponsored Brands video ads work without sound and that any on-screen text is readable.

• False
• True

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Select five answers. What are five Amazon video ad solutions?

• Streaming TV
• Sponsored Brands video
• Sponsored Display video
• Twitch Premium Video
• Online Video ads
• Linear TV ads

Select one answer. You are setting up your Streaming TV ads campaign and want to use pre-built audiences and custom audiences that include lifestyle, in-market, lookalike, purchases, streaming, and ASIN remarketing audiences. Which of the following would you use?

• Amazon Audiences
• Omnichannel metrics
• Overlap reports
• Amazon Ad tag

True or false: We recommend introducing your brand at the end of your video ads.

• False
• True

Select one answer. You want a video ad that can appear both in-stream (before, during, and after video content) and out-stream (in non-video environments between text and images). Which ad product would you select?

• Sponsored Display video
• Online Video ads
• Streaming TV ads
• Sponsored Brands video

Select one answer. Which is a measurement solution you can use to measure the impact of Streaming TV ads?

• Amazon advertising console reports
• Video Creative Builder
• Amazon Attribution
• Optimization levers

True or false. You are an advertiser and want to understand your audiences’ characteristics. You are currently running Streaming TV and Online Video ad campaigns. You can use Amazon insights to better understand your audiences.

• False
• True

Select one answer. Read the answer options and select the correct answer.

• Streaming TV is available on cable television.
• Streaming TV is a type of streaming media, live or pre-recorded.
• Streaming TV is available on linear tv.
• Streaming TV is available inside the Amazon store.

True or false. You can use Amazon Audiences and keyword/product targeting options to better understand audiences’ characteristics and access first party shopping insights.

• False
• True

Select one answer. You are planning your marketing strategy for your Online Video ads campaign. You would like to activate against lifestyle, in-market or look-a-like audiences, which Amazon DSP audience solution would you use to access those audience segments?

• Audience planning
• Amazon Audiences
• Overlap reports
• Amazon Ad tag

Select one answer. Your brand has a Store on Amazon. You would like to connect your video to a sub-page on your Store. Which video ad solution would you use?

• Streaming TV ads
• Online Video ads
• Sponsored Display video
• Sponsored Brands video

Select one answer. Amazon video creative solutions for Sponsored Brands video, Sponsored Display video, Streaming TV, and Online Video ads can…

• Pull reports to compare all your video ads’ performances
• Transfer your audiences from a data management platform
• Use product and brand assets to enrich your video ad creative
• Transfer your audiences from an overlap report

Select three answers. Which of the following can you use to measure the performance of your Sponsored Brands video ad?

• Brand Lift Studies
• Keyword placement reports
• Targeting reports
• Campaign reports

True or false: You can use Amazon Ads creative builders to build compelling video assets and test multiple versions of your video ad that can help increase your ad’s impact on customers.

• False
• True

Select one answer. You have just concluded your Streaming TV ad campaign on your brand of candles. You would like to set up a study on the Amazon Shopper Panel to measure the impact of your marketing efforts. Specifically, you want to understand your audiences’ attitudes and preferences. You can do so using:

• Amazon Brand Lift
• Amazon Marketing Cloud
• Amazon Attribution
• AdTech Suite

Select one answer. Which is a measurement solution you can use to gain insights on how non-Amazon marketing channels impact shopping activity and sales in the Amazon store?

• Video Creative Builder
• Amazon Attribution
• Targeting and keyword reports
• Amazon advertising console reports

True or false. You are setting up your Sponsored Brands video campaign and want to optimize reach and increased discoverability. You can use both keyword and product targeting to do so.

• True
• False

Select the two video ads that are only non-skippable.

• Twitch Premium Video
• Online Video ads
• Sponsored Display video
• Streaming TV

True or false. You are setting up your Sponsored Display video campaign for your kitchenware brand. You can use automatic targeting capabilities.

• True
• False

True or false. You cannot test creative, messaging, or tactics of your Online Video ad campaign.

• False
• True

Select one answer. Amazon video creative solutions for Sponsored Brands video, Sponsored Display video, Streaming TV, and Online Video ads can…

• Pull reports to compare all your video ads’ performances
• Transfer your audiences from a data management platform
• Customize the look and feel of your video
• Transfer your audiences from an overlap report

True or false: We recommend you include as many facts about your product as possible in your Sponsored Brands video ads.

• True
• False

Select one answer. You would like to understand the overall performance of your Sponsored Brands video campaign in a certain range of time. Which report should you use?

• A campaign placement report
• A keyword report
• A search term report
• A campaign report

Select one answer. Which of the following video ads can use Amazon Audiences targeting?

• Sponsored Brands video
• Online Video, Streaming TV, and Sponsored Brands video
• Online Video, Sponsored Display video, and Streaming TV
• Sponsored Display video, Streaming TV, and Sponsored Brands video

True or false. You can use keyword and product targeting for Sponsored Brands video.

• True
• False

Select three answers. Online Video ads….

• Can be complemented with Streaming TV ads
• Can run on Amazon Publisher Direct
• Can run on Amazon-owned sites and third-party sites
• Can be linked to a product detail page

Select one answer. What kind of video ad solutions are Sponsored Brands video?

• They are sponsored ads
• They are display ads
• They are Amazon DSP video ad solutions

Select one answer. With Sponsored Brands video ads, you can set up your targeting to be:

• both automatic and manual
• automatic
• neither
• manual

True or false. You are running a Streaming TV ad campaign featuring your athletic clothing and want your ads to reach viewers in the New York City area. However, Streaming TV does not allow targeting by geographic location.

• True
• False

Select one answer. You are setting up your Sponsored Brands video ad campaign for your brand of hair products. You want to keep track of your campaign status to see if your campaign is running, paused, ended, or terminated. You can so by using:

• An advertised/purchased product report
• A performance report
• A search term report
• A campaign placement report

True or false: Sponsored Display video reaches audiences through Amazon Audiences.

• False
• True

Select one answer. Contextual targeting for Sponsored Display video is:

• Automatic
• Manual
• Manual and automatic
• Neither

True or false: With Online Video ads, you can reach relevant audiences through a multi-channel content strategy.

• True
• False

True or false. You are setting up your Online Video ad campaign and want to plan your audience’s engagement at every stage of the customer journey. Unfortunately, you cannot access the audience planning tool with Online Video ads.

• False
• True

True or false. You cannot link Sponsored Brands video ads to your Amazon Stores.

• True
• False

Select one answer. You want to better understand your customers by learning about their behaviors. Which of the following would you use?

• Amazon audience insights
• manual keyword and product targeting
• keyword match types
• automatic keyword and product targeting

Select one answer. In Sponsored Display video ads, advertisers can….

• only deliver videos using cost per click.
• pair video with Sponsored Display capabilities.
• only access video placements outside of the Amazon store.
• only access video placements in the Amazon store.

Select three answers. Which of these measurement solutions can you use to measure the impact of Streaming TV ads?

• Amazon Attribution
• Amazon Brand Lift
• Amazon advertising console reports
• Amazon Marketing Cloud

Select one answer. You would like your Sponsored Brands video campaign ads to appear for relevant shopping search queries. Which the following options could you use?

• automatic keyword and product targeting
• manual keyword and product targeting
• audience insights
• Amazon insights

Select one answer. Amazon video creative solutions for Sponsored Brands video, Streaming TV, and Online Video ads can…

• Transfer your audiences from a data management platform
• Pull reports to compare all your video ads’ performances
• Transfer your audiences from an overlap report
• Create automatic templated videos

True or false. You are running a Sponsored Brands video ad campaign and are strategizing allocation of your budget. With keyword and product targeting, you can choose to customize bid amounts based on marketing goals.

• True
• False

Select two answers. How can you assess the impact of Sponsored Brands video?

• You can analyze your campaign’s advertising cost of sales (ACOS).
• You can track spending.
• You can target audiences by geographic location.
• You can create lookalike audiences.

Select three answers. In Sponsored Brands ads, advertisers….

• Only pay when a shopper clicks on the ad
• Can use keyword and product targeting
• Pay everytime a shopper views the ad
• Can easily build video campaigns

Select one answer. What would you use to show recommendations of your audience based on comparisons between your audience and Amazon audience segments who have shown similar interests?

• targeting by location
• product targeting
• overlap reports
• keyword targeting

Select one answer. You are deciding what video ad solution to use. You want an in-stream and out-stream video ad that is available that has a creative builder and you can test different creative variables. Which video ad solution should you select?

• Sponsored Display video
• Online Video ads
• Sponsored Brands video
• Streaming TV ads