Google Analytics IQ (GAIQ) Exam Answers

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If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

  • As a click
  • As an interaction
  • As a bounce
  • As an event

Within how many days can a deleted view be restored?

  • 15
  • 35
  • 5
  • 25

What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

  • Session
  • Product
  • Hit
  • User

In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

  • TRUE

What would prevent data from appearing in a Custom Report?

  • Custom Report isn’t shared with users in the same view
  • Too many dimensions in a Custom Report
  • A filter that removes all the data
  • Too many metrics in a Custom Report

A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.

  • True
  • False

What data does Google Analytics prohibit collecting?

  • Purchase amount
  • Product SKU(s)
  • Personally identifable information
  • Billing city

Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

  • Goals reports
  • Ecommerce reports
  • Multi-Channel Funnel reports
  • Acquisition reports

Segments will not allow you to do what?

  • Build custom Remarketing lists
  • Permanently alter data
  • Create subsets of sessions or users
  • Isolate and analyze data

Filters cannot perform what action on collected data?

  • Include data from specific subdomains
  • Include shopping preferences
  • Exclude traffic from particular IP addresses
  • Convert dynamic page URLs to readable text strings

In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

  • Television commercials
  • Social network
  • Website referrals
  • Paid and organic search

When linking a Google Ads account to Google Analytics, what is not possible?

  • Create remarketing lists in Analytics to use in Google Ads campaigns
  • Adjust keyword bids in Google Ads from Google Analytics
  • Import Analytics Goals and transactions into Google Ads as conversions
  • View Google Ads click and cost data next to site engagement data in Analytics

What is not a benefit of using segments to analyze data?

  • Isolate and analyze specific conversion paths using conversion segments
  • Compare behavior metrics for groups of users like Converters vs non Converters
  • Analyze users by single or multi-session conditions
  • Permanently modify the data in a view

What asset is used to build a remarketing list?

  • Custom Dimension
  • Custom Segment
  • Custom Metric
  • Custom Report

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What report shows the percent of site traffic that visited previously?

  • Frequency & Recency report
  • Sales Performance report
  • Referrals report
  • New vs Returning report

Sampling is applied to reports before segmentation.

  • TRUE

What metric-dimension combination is not valid?

  • Avg. Time on Page / Device Category
  • Sessions / Source
  • Sessions / Bounce rate
  • Total Events / User Type

What report shows a visual representation of user interactions on a website?

  • Content Drilldown report
  • Landing Pages report
  • Behavior Flow report
  • Treemaps report

What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

  • Channel Groupings
  • Conversion tracking
  • Multi-Channel Funnels
  • Attribution modeling

What report shows which types of mobile devices visited a website?

  • Site Content > Landing Page report
  • All Traffic > Source/Medium report
  • Technology > Network report
  • Mobile > Devices report

What cannot be collected by the default Analytics tracking code?

  • Device and operating system
  • User’s favorite website
  • Browser language setting
  • Page visits

Which reports indicate how traffic arrived at a website?

  • Demographics
  • Geo
  • Behavior
  • All Traffic

Which default traffic source dimensions does Google Analytics report for each website visitor?

  • Campaign and Medium
  • Source and Medium
  • Campaign and Ad Content
  • Source and Campaign

What is a “metric” in Google Analytics?

  • The dates in a date range
  • A dimension that can help analyze site performance
  • The numbers in a data set often paired with dimensions
  • A segment of data separated out in a report for comparison

Sharing a Custom Report will share the report configuration and data included in the report.

  • TRUE

What feature is required to track customer search terms on a website?

  • Enhanced Ecommerce
  • Site Search
  • Search filters
  • Data Import

View filters may be applied retroactively to any data that has been processed.

  • True
  • False

What is not considered a default “medium” in Google Analytics?

  • cpc
  • google
  • referral
  • organic

Google Analytics cannot collect data from which systems by default?

  • Online point-of-sale systems
  • Mobile devices
  • Offline inventory database
  • Websites

Which Goals are available in Google Analytics?

  • Pageview, Event, Transaction, Social
  • Destination, Event, Pageview, Social
  • Location, Event, Time, Users per Session
  • Destination, Event, Duration, Pages/Screens per Session

What is not a filter setting for data in views?

  • Restore
  • Modify
  • Include
  • Exclude

When does the Analytics tracking code send a pageview hit to Google Analytics?

  • Every time a user clicks a video on a website
  • Every time a user searches on a website
  • Every time a user loads a webpage with embedded tracking code
  • Every time a user adds an item to an online shopping cart

What Remarketing audiences cannot be defined by default?

  • Users who played a video on a website
  • Users who speak a particular language
  • Users who visited a specific page on a website
  • Users who visited a physical store

What data is Google Analytics Goals unable to track?

  • Signing up for a newsletter
  • Making a purchase
  • Customer’s lifetime value
  • Watching a video

What scope levels available for dimensions and metrics?

  • Event-level, duration-level, transaction-level, or user-level scope
  • Location-level, duration-level, product-level, or user-level scope
  • Event-level, session-level, transaction-level, or user-level scope
  • Hit-level, session-level, product-level, or user-level scope

Custom Dimensions can be used as what?

  • All of the above
  • Primary dimensions in Custom Reports
  • Secondary dimensions in Custom Reports
  • Secondary dimensions in Standard reports

In Multi-Channel Funnel Reports, how are default conversions credited?

  • First campaign, search, or ad
  • Equal credit along the conversion touchpoints
  • Last campaign, search, or ad
  • Second to last campaign, search, or ad

How would a view filter be configured to include only users from Brazil and Argentina?

  • Filter 1: exclude all countries except Brazil and Argentina
  • Filter 1: include Brazil or Argentina
  • Filter 1: include Brazil > Filter 2: include Argentina
  • Filter 1: include Argentina > Filter 2: include Brazil

Which user characteristic may NOT be used to change keyword bids in Google Ads?:

  • ad preference
  • location
  • time of day
  • device

What feature collects company-specific data such as Member Status?

  • Custom Dimension
  • Custom Metric
  • Event Tracking
  • Custom Filter

What criteria cannot be used to create a Custom Segment?

  • Sequences of user actions
  • Dimensions
  • Metrics
  • Ad type

What model represents the hierarchical structure of a Google Analytics account?

  • View > Account > Property
  • Account > Property > View
  • Account > View > Property
  • Property > Account > View

To recognize users across different devices, what is required for User ID?

  • A new Analytics account for reporting
  • Sign-in that generates and sets unique IDs
  • All of the above
  • Google Tag Manager

What campaigns require manual tags on destination URLs for tracking?

  • None of the above
  • Autotagged campaigns
  • Email campaigns
  • Google Ads campaigns

When does a default Analytics session expire?

  • After 30 minutes, regardless of user activity on a web page
  • When a user opens a new browser window
  • When a user is inactive on a web page for more than 30 minutes
  • At noon every day

What feature can join offline business systems data with online data collected by Google Analytics?

  • Data import
  • User ID
  • Goal tracking
  • Google Ads Linking

When the same default tracking code is installed on pages with different domains, what will result?

  • Analytics will associate users and sessions with a single domain
  • Analytics will not associate users and sessions with any domain
  • Analytics will associate users and sessions with their respective domains
  • Analytics will send an alert about duplicate data collection

What is used to create Smart Goals?

  • Machine-learning algorithms
  • Custom Reports
  • Remarketing audience
  • Analytics Goals

To track users and sessions across multiple domains, what first must be set up?

  • Cross-domain tracking
  • Google Ads Linking
  • Data Import
  • Ad Exchange Linking

View filters are applied in what order?

  • Creation date
  • Sequential order
  • Alphabetical order
  • Random order

What type of Custom Report shows a static sortable table with rows of data?

  • Map Overlay
  • Pivot Table
  • Flat Table
  • Explorer

What is the “Bounce Rate” in Google Analytics?

  • Number of times users returned to a website in a given time period
  • Percentage of visits when a user landed on a website and exited without any interactions
  • Percentage of total site exits
  • Percentage of sessions in which a user exits from a homepage

What channel is not included in the default Channels report?

  • Direct
  • Display
  • Organic Search
  • Device

What feature is required to collect the number of comments users posted to a web page?

  • Custom Metric
  • Calculated Metric
  • Custom Dimension
  • Custom Channel Groupings

Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

  • Just before the closing /body tag
  • Just before the closing /head tag
  • Just after the opening body tag
  • Just after the opening head tag
  • Segments
  • Custom reports
  • Goals
  • Custom Dimensions

Which parameters can be included with an event hit for reporting?

  • Category, Action, Label, Unique Events
  • Event, Category, Action, Label
  • Category, Action, Label, Total Events
  • Category, Action, Label, Value

To increase the speed at which Google Analytics compiles reports, what action could be taken?

  • Choose “Faster response” in the sampling pulldown menu
  • Apply an advanced filter to the report
  • Choose “Greater precision” in the sampling pulldown menu
  • Remove any filters on the view

What feature would be used to collect how many times users downloaded a product catalog?

  • Custom Report
  • Event Tracking
  • Custom Dimension
  • Calculated Metrics

What data table display compares report metrics to the website average?

  • Performance
  • Comparison
  • Pivot
  • Percentage

What does assigning a value to a Google Analytics Goal enable?

  • Analyze a website conversion funnel
  • Compare goal conversions and measure changes to a website
  • Track real-time business revenue
  • Track actual revenue from conversions

If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on will NOT count as a goal?

  • /order/complete.php
  • /ordercomplete.php
  • /ordercomplete/thank_you.html
  • /ordercomplete/index.html

What filter would only include data from a campaign titled “Back to School” in Campaign reports?

  • Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
  • Custom Include filter with field “Campaign Name” and pattern “back to school”
  • Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
  • Custom Include filter with field “Page Title” and pattern “back to school”

What report identifies browsers that may have had problems with a website?

  • The Active Users report
  • The Source/Medium report
  • The Browser & OS report
  • The New vs Returning report

What campaign parameter is not available by default in Google Analytics ?

  • utm_adgroup
  • utm_source
  • utm_medium
  • utm_content

The default session timeout duration in Google Analytics is how many minutes?

  • 10
  • 20
  • 30
  • 5

What is not considered a “source” in Google Analytics by default?

  • email
  • google
  • (direct)

Which kinds of hits does Google Analytics track?

  • Event
  • All of the above
  • Pageview
  • Transaction

Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

  • Users who are female and have children
  • Users who viewed a page on a website, then watched a video
  • Users who engaged in a social media or email campaign
  • Users 25 to 34 years old who have their browser set to Spanish

When does the tracking code send an event hit to Google Analytics?

  • Every time a user adds an event to their calendar
  • Every time a user makes a reservation
  • Every time a user performs an action with pageview tracking implemented
  • Every time a user performs an action with event tracking implemented

What report indicates the last page users viewed before leaving a website?

  • Pages report
  • All Pages report
  • Exit Pages report
  • Landing Pages report

Once filters have been applied, what is the option to recover filtered data?

  • Filtered data is not recoverable
  • Data may be recovered within 5 days
  • Data may be recovered within 10 days
  • Data may be recovered within 30 days

For autotagging, what parameter does Google Ads include in the destination URL?

  • urlid=
  • gclid=
  • adid=
  • utm=

What report compares metrics based on user acquisition date over a series of weeks?

  • Active Users
  • Users Flow
  • User Explorer
  • Cohort Analysis

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

  • Cohort Analysis report
  • User Explorer report
  • Active Users report
  • Users Flow report

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

  • Cohort Analysis report
  • User Explorer report
  • Active Users report
  • Users Flow report

If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

  • 6
  • 3
  • 2
  • 1

To view accurate data in a Custom Report, what action should be avoided?

  • Use multiple dimensions together in the same report
  • Create a report with Custom Metrics
  • Use a Custom Dimension as a primary dimension
  • Pair metrics and dimensions of different scopes

Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

  • Primary conversion
  • Secondary conversion
  • Second-to-last-click attribution
  • Assisted conversion

What report indicates the pages of a website where users first arrived?

  • All Pages report
  • Landing Pages report
  • Location report
  • Pages report

What report shows the percentage of traffic that previously visited a website?

  • Behavior > Frequency and Recency report
  • Behavior > New vs returning report
  • All traffic > Referrals report
  • Interests > Affinity categories report

In Custom Reports, what must metrics and dimensions share in order to report accurately?

  • Same index
  • Same view
  • Same scope
  • Same Custom Report

Which reports require the activation of Advertising Features?

  • Cohort Analysis reports
  • Real-time reports
  • Demographics and Interests reports
  • Geo reports

If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

  • 3
  • 1
  • 6
  • 2

What is a “secondary dimension” in Google Analytics?

  • A dashboard widget that offers more specific analysis
  • A visualization to understand the impact of data
  • An additional report dimension for more specific analysis
  • An additional report metric for more specific analysis

What is not a benefit of Google Analytics Remarketing?

  • Allow customers to quickly reorder an item they have previously purchased
  • Create remarketing lists based on custom segments and targets
  • Show customized ads to customers who have previously visited your site
  • Create remarketing lists without making changes to your existing Analytics snippet
  • Analytics will set a new unique ID the next time a browser loads a tracked page
  • Analytics will set a new browser cookie the next time a browser loads a tracked page
  • All of the above
  • Analytics will not be able to associate user behavior data with past data collected

Views can include website data collected before the view was created.

  • TRUE

Auto-tagging is used to collect data from what kind of traffic?

  • Social media traffic
  • Google Ads Campaign traffic
  • Website referral traffic
  • Social media traffic

To recognize users across different devices, what feature must be enabled?

  • User ID
  • Audience Definitions
  • Attribution Models
  • Google Ads Linking

What feature must be enabled to use Multi-Channel Funnels?

  • Goals or Ecommerce
  • Custom Dimensions
  • In-page Analytics
  • Advertising Features

What report indicates where users start or exit the conversion funnel?

  • Cohort Analysis
  • User Timings
  • Goal Flow
  • Treemaps

What is a “dimension” in Google Analytics?

  • The lifetime value of a user in a given date range
  • A report that offers different demographic information about your audience
  • An attribute of a data set that can be organized for better analysis
  • A comparison of data between two date ranges
  • Medium, Source, and Campaign
  • Source, Content, and Term
  • Campaign, Content, and Term
  • Medium, Source, and Content

What criteria could not be used to create a Dynamic Remarketing audience?

  • Users who viewed a homepage
  • Users who viewed product-detail pages
  • Users who viewed a search result page on a website
  • Users who returned an item they purchased

When will Google Analytics be unable to identify sessions from the same user by default?

  • When the sessions happen in the same browser on the same day
  • When the sessions happen in the same browser on the same device
  • When the sessions happen in different browsers on the same device
  • When the sessions share the same browser cookie

What report shows which web pages get the most traffic and highest engagement?

  • All Pages report
  • Frequency and Recency report
  • Engagement report
  • Active Users report

What scope applies to Custom Metrics?

  • Session
  • Customer
  • User
  • HitC

What report provides data on how specific sections of a website performed?

  • Location report
  • Frequency and Recency report
  • Content Drilldown report
  • Top Events report

What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

  • The Measurement Protocol
  • Browser cookies
  • Data Import
  • The Networking Protocol