Answers: HubSpot digital marketing certification exam

HubSpot digital marketing certification exam answers: Achieve digital marketing excellence with our comprehensive certification exam answers. Access real exam questions, answers, and detailed explanations to enhance your skills and knowledge. With free lifetime updates, stay ahead in the rapidly evolving field of digital marketing.

Note: we perform daily scans ensuring the file corresponds exactly the latest exam version and contains all possible questions from the real certification program.

---

1. All possible certification exam questions
2. 100% correct and verified answers
3. Instant download
4. Detailed explanations written by experts
5. Free lifetime updates.

---

The HubSpot Digital Marketing Certification Exam is a meticulously crafted educational pathway designed to deepen one’s understanding and expertise in digital marketing. Having successfully obtained this certification, I can attest to its value and relevance in the ever-evolving field of digital marketing.

---

Want to Earn All HubSpot Certifications in No Time?

Then check out our exclusive 👉 HubSpot Special Offer All in One! This comprehensive package includes questions, answers, and detailed explanations for each Hubpot certification. Get everything you need to achieve success faster.

---

Firstly, the breadth of topics covered in the HubSpot certification is impressive. From content marketing to social media strategies, email marketing, and search engine optimization (SEO), the program offers a holistic view of all critical aspects of digital marketing. Each module is presented with clear, actionable insights that are backed by up-to-date industry practices and data. This comprehensive approach helped me to not only understand each facet of digital marketing but also how these different elements can be integrated effectively.

Passing exams is not a workout. Multiple attempts won’t make you stronger.

One of the most beneficial aspects of this certification was the emphasis on practical, real-world applications. Throughout the course, there were numerous opportunities to engage with interactive content and real-life problem-solving scenarios, which greatly enhanced my learning experience. These exercises were designed to simulate actual digital marketing challenges, allowing me to apply theoretical knowledge in a practical context. This hands-on approach significantly boosted my confidence and competence in handling digital marketing tasks in my own career.

Another key advantage of the HubSpot Digital Marketing Certification is the accessibility and flexibility of the learning materials. The online platform is user-friendly, making it easy to navigate through different sections and revisit complex topics at my own pace. Additionally, the quality of the content, with its clear explanations and engaging delivery, made the learning process enjoyable and effective.

Achieving the certification also had a noticeable impact on my professional credibility. The HubSpot brand is well-recognized in the industry, and having their certification on my resume has opened new doors for career opportunities and has been a talking point in interviews and networking events. It also provided me with a professional edge by validating my skills with a globally recognized credential.

Personally, the HubSpot Digital Marketing Certification has been instrumental in shaping my career trajectory. It not only enhanced my digital marketing skills but also inspired a continuous learning mindset that keeps me curious and engaged with new marketing trends and technologies. It has been an invaluable resource that I frequently refer back to, and I highly recommend it to anyone looking to advance in the digital marketing field. The return on investment, both in terms of time and cost, has been profoundly positive, impacting my professional life significantly.

Get familiar with real certification exam questions. Learn Smarter. Google Display Ads certification assessment

True or false? A benefit of organic content promotion is the ability to develop and deliver highly targeted content to consumers who will find the content most relevant.

• True
• False

Explanation: The correct answer is False. While organic content promotion certainly offers benefits such as authenticity, credibility, and long-term brand building, the assertion that it allows for the development and delivery of highly targeted content to consumers who will find the content most relevant is false. Organic content promotion relies on algorithms and organic reach, which are inherently limited in their ability to target specific audience segments with precision compared to paid advertising options. Organic content is typically distributed to a broader audience based on factors such as follower demographics, engagement history, and platform algorithms, rather than precise targeting parameters. In contrast, paid advertising platforms offer advanced targeting options that allow advertisers to reach specific audience segments based on demographics, interests, behaviors, and more. These targeting capabilities enable advertisers to deliver highly targeted content directly to the most relevant consumers, increasing the likelihood of engagement, conversions, and overall campaign success. Therefore, while organic content promotion has its advantages, such as authenticity and credibility, it does not provide the same level of targeting precision as paid advertising options.

Fill in the blank: To keep your content calendar agile, it shouldn’t extend more than ___________.

• two weeks
• one month
• three months
• six months

Explanation: The correct answer is three months. Keeping your content calendar agile is essential for maintaining flexibility and adaptability in response to changes in your business objectives, market dynamics, or audience preferences. A content calendar outlines the schedule and topics of your planned content production and distribution efforts over a specific period. While it’s essential to plan ahead to ensure consistency and coherence in your content strategy, extending the content calendar beyond three months can limit your ability to pivot quickly in response to emerging trends, new opportunities, or shifts in audience behavior. By limiting the content calendar to three months, you can strike a balance between planning and flexibility, allowing you to incorporate real-time insights and adjustments into your content strategy while still providing a roadmap for content creation and distribution. This approach enables you to remain responsive to changes in your environment while ensuring that your content remains relevant, timely, and aligned with your overall marketing objectives. Therefore, keeping your content calendar agile by not extending it beyond three months is crucial for maintaining agility and effectiveness in your content marketing efforts.

All of the following are attributes of a content creation workflow EXCEPT:

• Identifies outside influencers who will be contributing
• Identifies and organizes who is in charge of specific tasks
• How much money it will cost to complete initiative
• Breaks down all of the work needed to complete a specific initiative

Explanation: The correct answer is How much money it will cost to complete the initiative. A content creation workflow typically involves various steps and attributes aimed at organizing and streamlining the content creation process to ensure efficiency and effectiveness. These attributes include identifying and organizing who is in charge of specific tasks, breaking down all the work needed to complete a specific initiative, and identifying outside influencers who will be contributing. However, the cost associated with completing the initiative is not typically considered an attribute of the content creation workflow itself. While budgeting and financial planning are essential aspects of any project or initiative, including content creation, the specific cost considerations are typically addressed separately from the workflow itself. Instead, the content creation workflow focuses on defining roles and responsibilities, outlining tasks and timelines, and coordinating efforts to produce high-quality content efficiently. By separating cost considerations from the workflow, teams can focus on executing tasks and meeting objectives outlined in the workflow without being encumbered by financial constraints. Therefore, while budgeting is a critical aspect of content creation, it is not considered an attribute of the content creation workflow per se, making it the correct answer in this context.

You asked your colleague to provide feedback on a blog post you recently wrote. When they sent you their feedback, they made edits directly in the doc. Is this a best practice for a content editing process?

• Yes, because having an editor complete your content ensures it will read well to others.
• Yes, a content editor’s role is to make updates the way they see fit.
• No, the editor should have tracked changes which would have shown you where they would apply recommended edits.
• No, they should have set up a meeting to discuss each edit so you could apply them together.

Explanation: The correct answer is No, the editor should have tracked changes which would have shown you where they would apply recommended edits. Utilizing tracked changes is a best practice in content editing processes as it allows for transparent and collaborative editing while maintaining the integrity of the original document. When an editor makes edits directly in the document without using tracked changes, it can be challenging for the author to identify and understand the changes made, potentially leading to confusion or overlooking important revisions. Tracked changes provide a clear record of edits, allowing the author to review each change individually, accept or reject them as appropriate, and understand the rationale behind the edits. Additionally, tracked changes facilitate communication between the author and editor, enabling them to discuss proposed edits and revisions collaboratively, ensuring that the final content meets the desired standards and objectives. By adhering to best practices such as using tracked changes, content editing processes can be more efficient, transparent, and conducive to producing high-quality content. Therefore, in the context of the question, utilizing tracked changes would have been a more effective approach for the content editing process compared to making direct edits without clear indication or communication.

True or false? Your content creation framework should stay consistent over time.

• True, the best way to remain efficient is to stick with a process.
• True, the investment to update a process can be very expensive and time intensive.
• False, as business goals and content change, so should your process to support them.
• False, your process should be updated every time a new team member joins.

Explanation: The correct answer is False, as business goals and content change, so should your process to support them. Content creation frameworks should not remain static over time but instead should evolve and adapt to accommodate changes in business goals, audience preferences, industry trends, and content requirements. As businesses grow and evolve, their content needs may change, requiring adjustments to the content creation process to align with new objectives and priorities. Similarly, changes in audience behavior or market dynamics may necessitate modifications to content strategies and tactics to remain relevant and effective. By continuously evaluating and refining the content creation framework in response to evolving needs and circumstances, businesses can ensure that their content efforts remain aligned with overarching goals and objectives, maximizing their impact and effectiveness over time. Therefore, while consistency and efficiency are important considerations in content creation, flexibility and adaptability are equally crucial to support ongoing growth and success.

---

True or false? A benefit of organic content promotion is the ability to develop and deliver highly targeted content to consumers who will find the content most relevant.

• True
• False

Fill in the blank: To keep your content calendar agile, it shouldn’t extend more than ___________.

• two weeks
• one month
• three months
• six months

All of the following are attributes of a content creation workflow EXCEPT:

• Identifies outside influencers who will be contributing
• Identifies and organizes who is in charge of specific tasks
• How much money it will cost to complete initiative
• Breaks down all of the work needed to complete a specific initiative

You asked your colleague to provide feedback on a blog post you recently wrote. When they sent you their feedback, they made edits directly in the doc. Is this a best practice for a content editing process?

• Yes, because having an editor complete your content ensures it will read well to others.
• Yes, a content editor’s role is to make updates the way they see fit.
• No, the editor should have tracked changes which would have shown you where they would apply recommended edits.
• No, they should have set up a meeting to discuss each edit so you could apply them together.

True or false? Your content creation framework should stay consistent over time.

• True, the best way to remain efficient is to stick with a process.
• True, the investment to update a process can be very expensive and time intensive.
• False, as business goals and content change, so should your process to support them.
• False, your process should be updated every time a new team member joins.

What can you do to make a headline more compelling?

• Broaden the topic
• Make a promise to the reader
• Over five words
• Use special characters to help it stand out

Fill in the blank: When creating a headline for your content, you should come up with ___________ different headlines.

• 1
• 5-10
• At least 10
• More than 10

True or false? When possible, you should try and use extensive vocabulary in your writing.

• True, extensive vocabulary makes you appear more credible and confident.
• True, people make purchasing decisions based on if you look smarter than your competitors.
• False, extensive vocabulary makes you appear less credible and confident.
• False, extensive vocabulary takes up too much space on a page.

True or false? Never use acronyms in your writing.

• True, this helps avoid confusion.
• True, deleting acronyms makes your content more welcoming.
• False, use acronyms sparingly.
• False, your audience will know what the acronyms mean.

To help increase awareness for an upcoming product launch, your manager increases paid promotion funds by 300%. Which channels could you disperse these funds to?

• Twitter
• LinkedIn
• Google
• A and B
• All of the above

When is the most effective time to boost content on social media?

• When it’s performing well
• When it has a link to a website
• When it showcases one of your products or services
• You should boost every social media post no matter the context

True or false? You should post the same message across all of your social channels.

• True, redundant messages ensure that your audience will see it and you get the highest reach.
• True, posting the same message will help you save time that you can use on more important initiatives.
• False, you should customize the message based on the platform.
• False, post the same message to Twitter and Facebook, but update LinkedIn as it’s more of a B2B social platform.

Which network has the longest life for a piece of content?

• Facebook
• LinkedIn
• Snapchat
• Pinterest

Which KPI is most likely to be a vanity metric?

• Reach
• Engagement
• Return on Investment (ROI)
• Retention and loyalty

There are three key components to sending the right email. Two of them are the right email and the right time. What is the third?

• The right person
• The right segments
• The right email platform
• The right buyer personas

When does the engage stage of the inbound methodology begin?

• The engage stage begins when a purchase occurs.
• The engage stage begins when a customer leaves you.
• The engage stage begins when a prospect or customer takes a desired action.
• The engage stage begins when a prospect or customer proposes you give them a discount.

What is the purpose of the delight stage of the inbound methodology?

• To exceed expectations
• To provide an outstanding experience every time a prospect or customer interacts with your company
• To go the extra step to ensure a prospect or customer accomplishes what they set out to do
• All of the above

True or false? As buying behavior changes, the inbound philosophy will also evolve.

• True
• False

What is the difference between a brand keyword and a non-brand keyword?

• A brand keyword is more expensive, a non-brand keyword is less expensive
• A brand keyword receives less traffic, a non-brand keyword receives more traffic
• A brand keyword has more variations, a non-brand keyword has fewer variations
• A brand keyword includes a brand’s name, a non-brand keyword does not include a brand’s name

What is one benefit of running search ads for brand keywords?

• They always appear first in the search results, above other ads
• They protect your traffic if a competitor bids on your brand keywords
• They see a higher click-through rate than non-brand keywords
• They are significantly less expensive than search ads for other keywords

Fill in the blank: A keyword set to _____ match type will display your ad if the search term contains the same order of the words, but it can also contain additional words.

• negative
• phrase
• broad
• specific

Fill in the blank: A keyword set to ______ match type will display your ad when the search term contains any or some combination or variations of the words in your keyword, in any order.

• phrase
• negative
• exact
• broad

Which of the following represents a phrase match keyword?

• +smart tv
• -smart tv
• [smart tv]
• “smart tv”

Which of the following represents a broad match keyword?

• wall art
• “wall art”
• wall +art
• -wall art

True or false: Quality score is an algorithm that scores each of your search ads on spelling and grammar.

• True
• False

What is the benefit of including ad extensions in your search ads?

• Take up more space in the SERPs
• Improve click-through rate
• Provide more value to potential customers
• All of the above

The inbound methodology is meant to support which business functions?

• Marketing
• Sales
• Service
• A and B
• All of the above

Scenario: Kyle is in a new role and looking to upskill, so he goes to Google to do some research. He finds a search engine listing that piques his interest and clicks it. He’s taken to a blog post on your site. He reads the post and sees there’s a content offer. He’s interested, but not sure he’s ready to give his information for it just yet. Below the offer, he sees a chatbot asking if he needs help so he clicks it to start a conversation. Which stage of the inbound methodology is Kyle in?

• Awareness
• Attract
• Engage
• Decision
• Delight

What are the three stages of the buyer’s journey?

• Awareness, Consideration, Decision
• Attract, Engage, Delight
• TOFU, MOFU, BOFU

Fill in the blank: When planning the timing of content in a calendar, _______.

• stick to a schedule and hold your team accountable to their deadlines
• create focus by only working on one project at a time
• remain flexible to account for changes
• have your team submit ideas they want to work on

What stage of the buyer’s journey is your audience in if they’re choosing a free trial or consultation?

• Awareness
• Engage
• Decision
• Delight

True or false? A content offer is something you create and publish in exchange for personal information, like an email address and a name.

• True
• False

True or false? Relevancy directly impacts ranking strength.

• True
• False

Fill in the blank: Once a search engine bot discovers your web page, it _______.

• checks to see if the content is unique from its database of content
• checks to see if it can read all forms of media included within the page
• decides how relevant it is to certain search queries by indexing it based on signals like keywords used within it
• adds a cookie to it to come back later if it intends to rank it in the top 100

All of the following impact a website’s ability to rank on a search engine results page EXCEPT:

• URL
• Page title
• Meta description
• Header tags
• Site architecture

True or false? Website performance does not impact visibility on Facebook.

• True
• False

How could this sentence be corrected to cut out fluffy words? “I really just want to go to the arcade to play games in order to have fun.”

• “I really just want to go to the arcade to play games in order to have fun.”
• “I just want to go to the arcade to play games in order to have fun.”
• “I just want to go to the arcade to play games and have fun.”
• “I want to go to the arcade to play games and have fun.”

Which of the following is an example of a video in the delight stage?

• A promotional video featured on a landing page
• A social video that shows off your brand’s personality
• A testimonial of one of your customers with relatable stories
• A funny video of a cat sitting on a window sill

Which of the following factors does YouTube pay attention to as part of its algorithm?

• Which videos each user watches
• What videos each user doesn’t watch
• How many times each user watching a video
• Each users’ video likes and dislikes
• B, C, and D
• All of the above

Your manager asks your thoughts on how to increase visibility on the business’s YouTube channel. Which response best aligns with how YouTube’s algorithm works?

• “YouTube as a channel is not worth the investment. There are far more valuable channels with SEO benefits that the business should focus on.”
• “While views are important, YouTube rewards videos with the most clicks. The more people that start watching a video, the more YouTube will feature your video.”
• “YouTube wants viewers to watch videos all the way through. We should focus on creating more engaging video content.”

All of the following are key places your videos can appear on YouTube EXCEPT:

• In search results
• On the homepage
• On a sponsored page
• In the trending system
• In subscriptions

Your manager tasks you with getting more of your web pages displayed in the featured snippet on a search engine results page. The best way to increase the number of your web pages that appear in featured snippets is by _______?

• answering a question in the form of a detailed list
• asking questions in your H4 headers
• embedding social media posts throughout your content
• creating a title tag with your primary keyword featured near the beginning of it

Which of these KPIs demonstrate social media ROI? Choose all that apply.

• Direct sales revenue from social media, such as orders that come in from a coupon or links into your website that lead to purchase.
• Lead conversions from social media campaigns. This may vary from company to company but could include email signups, downloads of materials like an ebook, or activations of trial software.
• Customer ratings and reviews demonstrate strong engagement and opinion. They are also one of the biggest indicators to other people that a product or a service is worth buying.
• Customer satisfaction - it’s often tracked with a net promoter score (often called NPS), this gives you a sense of whether or not your social customer service efforts are working.

Which of the following places on Instagram can you use a link to click through to your website? Choose all that apply.

• Stories
• Bio
• Post copy
• Advertisement

True or false? When getting started with a business Instagram account, consider purchasing at least 1,000 followers to make your brand look more credible and acquire followers at a faster rate.

• True
• False

True or false? Adding a string of meaningless numbers to your Instagram username could appear spammy.

• True
• False

Fill in the blank: When performing a social media content audit, begin by looking at all of the content you’ve posted in the last _________.

• 30 days
• 90 days
• two quarters
• year

When auditing your social media content, what questions should you be looking to answer? Choose all that apply.

• Does your Facebook text content resonate with your audience?
• Are you posting Facebook content with videos?
• Are you posting Facebook content with images?
• What’s the average time-on-post?

Scenario: Tom is an avid Facebook user. Tom’s friend, Jane, posts a video from a travel-focused company called Get Out, Stay Out, about a new, local hiking trail. In the comments, Jane shares her thoughts and opinions about the trail. The following day, Tom’s sister sends him the same video link through Facebook Messenger. The Facebook algorithm sees all these interactions. Keeping this in mind, it’s likely Facebook will _______.

• Send Tom a Facebook message with a detailed map of the trail
• Send Tom an email with a detailed map of the trail
• Feature a detailed map of the trail as an advertisement to Tom
• Feature the post at the top of Tom’s news feed

True or false? You shouldn’t join a competitor’s Facebook Group. Doing so would only help increase their visibility, making it harder for you to create and grow a Facebook Group for your business.

• True
• False

What’s an example of a measurable key result? Choose all that apply.

• Increase customer retention from 70% to 85%
• Grow net new contact rate from 5.6% to 9% by the end of Q4
• Improve the time on page above 3 minutes for all product-specific pages by the end of the month

Scenario: A phrase-match keyword for one of your ads is “traveling in Boston.” Which of the following search queries would generate this ad? Choose all that apply.

• Traveling in Boston
• Traveling in Boston during the winter
• Travel in Boston during the winter
• Where to travel in Boston
• What’s it like to travel in Boston

True or false? To deliver an ad only to people searching for dress shoes for men, you could modify your broad match keyword to “+men’s dress shoes.”

• True
• False

True or false? If you’re just starting out with paid ads and don’t know exactly how your persona will be searching, move from a narrower search to a broad match.

• True
• False

What are the two key actions to look at when optimizing each part of your email?

• The segment and the open
• The open and the click
• The contacts and the goal
• The subject line and the preview text

Fill in the blank: Words like “free” or “percent off” may not trigger spam filters for your email, but could ___________.

• yield higher unsubscribe rates
• trigger fewer sales
• align with the content for coupons in the email
• appear to be sent by a bot

___________ characters is the average character length that will appear on a mobile device for your email.

• 10-15
• 23-36
• 41-50
• 50-65

Which of the following is NOT an example of owned media?

• Your website
• Social media profile
• Sponsored content
• Blog Content

Which of the following is NOT an example of paid media?

• Guest blog posts
• Boosted Facebook posts
• Google Ads
• Sponsored content

True or false: You should include either budget information or a time estimate in your content creation plan.

• True
• False

True or false? You should use a consistent naming system to store and easily identify hosted files.

• True
• False

True or false? If you want to produce great content, then you need to hire an in-house content creator.

• True
• False

True or false? Effective writers start by filling in the main points of their content and save writing the introduction and conclusion for after they’ve written their piece.

• True, it can be overwhelming to write an introduction first without knowing where the content is headed.
• True, the introduction is always the easiest part to write.
• False, writing an introduction first will help align the rest of the article.
• False, you should write your conclusion before your introduction.

On which social network should you share content most frequently?

• Facebook
• LinkedIn
• Twitter
• Pinterest

What does CRM stand for?

• Custom Rendering for Mobile
• Custom Relationship Modules
• Customer Relationship Management
• Customer Rotation Model

What occurs during the attract stage of the inbound methodology?

• You answer questions and provide solutions for the challenges your prospects and customers face.
• You focus on bringing prospects and customers to your social pages or website through relevant and helpful content.
• You exceed a prospect or customer’s expectations so much that they’ll want to tell their friends and family about you.
• You collect information about the individual you’re working with.

What symbol would you use to add a broad match modifier?

• /
• ^

What symbol would you use to add a negative keyword?

• /
• ^

From top to bottom, what should your search account structure hierarchy look like?

• Campaigns, ad groups, keywords
• Ad groups, campaigns, keywords
• Keywords, campaigns, ad groups
• Keywords, ad groups, campaigns

What does it mean to have an inbound approach to doing business?

• Your business only runs ads that boost top-performing social media posts.
• Your business only focuses on an organic marketing strategy as opposed to interrupting them with ads.
• Your business focuses on empowering your prospects and customers, rather than forcing them to engage with you.
• Your business’s word-of-mouth is so strong that you don’t have to do any form of marketing or advertising.

Fill in the blank: Measuring your website’s authority comes down to assessing the volume and quality of the ____________.

• title tags that are optimized for SEO
• pages your website ranks for on the first page of search engines
• backlinks you have to your website
• content that exists on your website

True or false? To help improve SEO, your URL should match the title of your blog post, word for word.

• True
• False

Fill in the blank: The ideal blog post title is _____ characters.

• 15
• 60
• 75
• 90

Which of the following is an example of a video in the attract stage?

• A promotional video featured on a landing page
• A social video that shows off your brand’s personality
• A testimonial of one of your customers with relatable stories
• A funny video of a cat sitting on a window sill

Fill in the blank: Videos related to __________ moments address company milestones, new product or service features, or other company-related updates.

• brand
• business
• entertainment
• sales

True or false? You can have more than one key result per objective.

• True
• False

Scenario: An exact-match keyword for one of your ads is “blue women’s t-shirts.” Which of the following search queries would generate this ad?

• Blue women’s t-shirts
• Blue women’s t-shirt
• Blue t-shirts
• Women’s t-shirts
• Women’s t-shirt

Having an understanding of what you’re trying to achieve is the most important part of creating high-performing emails. What theme does this correlate to?

• Setting a goal
• Selecting a template
• Discussing with your team
• Sending your email

Fill in the blank: The ideal length of an email subject line is _____ characters.

• 41–50
• 55–75
• 10–20
• 75–100

To provide a personalized experience to your email reader, which of the following best practices should you employ? Select all that apply.

• Add the contact’s first name
• Mention their interests
• Mention the exact pages they’ve visited on your site
• Mention an action the contact has taken with their company

During the decision stage of the buyer’s journey, it’s effective to use which of the following content formats? Select all that apply.

• Case studies
• Infographics
• Testimonials
• eBooks

Fill in the blanks: Tail winds are to ________ : as headwinds are to _________.

• Forces, friction.
• Friction, force.
• Ships, force.
• Ships, friction.

How many ad extensions should you include in your search ads?

• 2
• 3
• 5
• All that are available
• As many as make sense for your business

Which of the following is the best practice for optimizing the elements on a web page to reduce page size?

• Use Google Fonts instead of custom fonts.
• Make your images responsive.
• Don’t compress your images.
• A and B
• All of the above

Scenario: Your business is going through a website redesign. The goal of the redesign is to update the look and feel of the website to better represent the brand. Your manager recommends a custom font to help make the content stand out. How should you respond?

• “That sounds great. Do we have a size and preferred color for this custom font?”
• “To save budget on a custom font, we should consider purchasing another brand’s custom font and making updates to it.”
• “We should consider using a Google font because they’re accessible to all web browsers.”

Which of the following is an example of a video in the engage stage?

• A promotional video featured on a landing page
• A social video that shows off your brand’s personality
• A testimonial of one of your customers with relatable stories
• A funny video of a cat sitting on a window sill

Fill in the blank: ________ refers to how well a document matches a search query.

• Authority
• Relevance
• Ranking
• Discover

Fill in the blank: A keyword set to _____ match type will display your ad if the search term includes that keyword, or a very close variation.

• broad
• exact
• specific
• negative

True or false? Watching three seconds of a YouTube video is considered a view.

• True
• False

---

You may also be interested:

• Special HubSpot bundle offer - all HubSpot exams in one
• HubSpot CMS for develpers certification exam answers
• HubSpot CMS for develpers II certification exam answers
• HubSpot content hub for marketers certification exam answers
• HubSpot content marketing certification exam answers
• HubSpot contextual marketing certification exam answers
• HubSpot digital advertising certification exam answers
• HubSpot digital marketing certification exam answers
• HubSpot email marketing certification exam answers
• HubSpot frictionless sales certification exam answers
• HubSpot growth driven design certification exam answers
• HubSpot inbound certification exam answers
• HubSpot inbound marketing certification exam answers
• HubSpot inbound marketing optimization certification exam answers
• HubSpot inbound sales certification exam answers
• HubSpot integrating with HubSpot I foundations certification exam answers
• HubSpot marketing hub software certification exam answers
• HubSpot reporting certification exam answers
• HubSpot revenue operations certification exam answers
• HubSpot sales enablement certification exam answers
• HubSpot sales hub software certification exam answers
• HubSpot sales management certification exam answers
• HubSpot sales software certification exam answers
• HubSpot seo certification exam answers
• HubSpot seo II certification exam answers
• HubSpot service hub software certification exam answers
• HubSpot social media marketing certification exam answers
• HubSpot social media marketing II certification exam answers