Answers hub spot growth driven design exam

HubSpot growth driven design certification exam answers: Unlock the secrets to growth-driven design success with our real certification exam answers. Access authentic exam questions, answers, and detailed explanations to excel in the growth-driven design certification. Download now for free lifetime updates and become a master of growth-driven design principles.

Note: we perform daily scans ensuring the file corresponds exactly the latest exam version and contains all possible questions from the real certification program.

HubSpot growth driven design certification exam answers file demo preview

HubSpot growth driven design certification exam answers file preview

File preview HubSpot growth driven design certification exam answers

All possible certification exam questions
100% correct and verified answers
Instant download
Detailed explanations written by experts
Free lifetime updates.

The HubSpot Growth-Driven Design (GDD) Certification is a standout program designed for professionals aiming to revolutionize the traditional web design process through continuous learning and improvement. Having successfully completed this certification, I can personally vouch for its transformative impact on the way websites are built and optimized.

Want to Earn All HubSpot Certifications in No Time?

Then check out our exclusive 👉 HubSpot Special Offer All in One! This comprehensive package includes questions, answers, and detailed explanations for each Hubpot certification. Get everything you need to achieve success faster.

Growth-Driven Design is a methodology that integrates elements of lean and agile practices into web design, emphasizing iterative development, data-driven decision-making, and a laser focus on user experience. The HubSpot certification program does an exceptional job of breaking down this methodology into digestible components, covering everything from strategy and launchpad websites to continuous improvement cycles. Each module is comprehensive, providing not only the theoretical framework necessary to understand GDD but also practical tools and tips for implementation.

Passing exams is not a workout. Multiple attempts won’t make you stronger.

What sets this certification apart is its hands-on approach to learning. Throughout the program, I was encouraged to apply concepts in real-world scenarios, which significantly enhanced my understanding and retention of the material. For instance, the course included exercises in creating buyer personas, setting up a website’s goal hierarchy, and analyzing user interactions to make data-driven design improvements. These exercises were not merely academic; they directly mirrored the challenges and decisions I faced in my professional work.

From a personal perspective, one of the most valuable aspects of the GDD certification was how it redefined my approach to web design. Traditionally, website projects are seen as having a definitive launch point after which major changes are rare and often cumbersome. However, the GDD methodology taught me to see websites as living entities that should evolve based on user data and feedback. This shift in perspective has led to more dynamic, effective websites that truly meet the needs of their users.

Implementing GDD principles has led to measurable improvements in the projects I manage. For example, by focusing on data and user feedback from the outset, I was able to significantly decrease bounce rates and increase conversion rates for several client websites. These successes not only bolstered my professional confidence but also demonstrated the efficacy of GDD to stakeholders, leading to more buy-in and broader implementation within my organization.

Achieving the HubSpot Growth-Driven Design Certification has also been beneficial for my career development. It has enhanced my resume, differentiating me in a competitive job market as someone who is skilled in cutting-edge web design methodologies. Moreover, it has opened up networking opportunities with other professionals who are passionate about innovative web design practices.

In conclusion, the HubSpot Growth-Driven Design Certification is highly recommended for anyone involved in web development or digital strategy. The insights and skills gained from this certification are invaluable, providing a modern approach to web design that can lead to significant business impact. Whether you’re a designer, developer, or digital strategist, the GDD methodology can equip you with the tools to create more effective, user-centered websites that drive growth and improve user satisfaction.

Get familiar with real certification exam questions. Learn Smarter. Google Display Ads certification assessment

Fill in the blank: Growth-Driven Design is a smarter approach to web design that , , and .

reduces frustration and risk, drives optimal results using data, improves the entire company by using the website as a tool for company-wide learning and growth.
uses the latest design trends, incorporates responsive design, optimizes the site using experimentation.
makes redesigns more fun, improves website navigations, uses overseas outsourcing to move quicker.
None of the above are correct.

Explanation: Growth-Driven Design is a smarter approach to web design that reduces frustration and risk by employing iterative development cycles focused on continuous learning and improvement. It drives optimal results using data by leveraging analytics and user feedback to inform design decisions, ensuring that changes are based on empirical evidence rather than assumptions. Additionally, it improves the entire company by using the website as a tool for company-wide learning and growth, fostering a culture of experimentation and innovation where insights gained from website optimization can be applied across various departments, ultimately enhancing the organization’s overall performance and competitiveness. This option is correct because it encapsulates the core principles of Growth-Driven Design, emphasizing its focus on mitigating risks, optimizing outcomes through data-driven decisions, and utilizing the website as a strategic asset for organizational growth and development.

What are the three stages of Growth-Driven Design?

Strategy, Launch Pad, Continuous Improvement
Roadmap, Usability, Optimization
Planning, Development, Refinement
Strategy, Creation, Acceleration

Explanation: The correct answer is Strategy, Launch Pad, Continuous Improvement. Growth-Driven Design (GDD) follows a systematic approach to web design aimed at continuous improvement and adaptation to user needs. The Strategy stage involves comprehensive research and planning, where the design team identifies goals, target audience, and key performance indicators. This stage sets the foundation for the entire process by aligning design decisions with business objectives. The Launch Pad stage focuses on developing a functional but scaled-down version of the website, known as the Launch Pad site. This approach allows for quicker deployment and enables the collection of real user data and feedback. Unlike traditional web design, which often involves lengthy development cycles before launch, the Launch Pad site serves as a starting point for further iteration and optimization based on actual user interactions. Finally, the Continuous Improvement stage emphasizes ongoing analysis and refinement to enhance the website’s performance over time. Through systematic measurement, experimentation, and iteration, GDD ensures that the website remains adaptive and responsive to changing market conditions and user preferences. This option is correct because it accurately outlines the key stages of Growth-Driven Design, highlighting its iterative and data-driven approach to web design aimed at achieving long-term success and user satisfaction.

Which statement best describes the purpose of the strategy stage?

Develop an empathetic understanding of your audience’s world and how the website can solve problems along their journey.
Gain a deeper understanding of what others in the organization, including stakeholders, value in having on the website.
Collaborate with outside industry designers to ensure your new website incorporates the latest design trends.
Dive deep into your brand and your competitors to develop designs and positioning that’s superior to your competitors.

Explanation: The correct answer is Develop an empathetic understanding of your audience’s world and how the website can solve problems along their journey. The strategy stage in web design is fundamentally about laying the groundwork for a successful project by deeply comprehending the needs, preferences, and pain points of the target audience. By empathizing with users and understanding their journey, designers can tailor the website to effectively address their concerns and provide solutions. This approach not only enhances user experience but also ensures that the website aligns with the broader business goals by serving as a valuable tool in meeting user needs. Therefore, this option correctly identifies the primary purpose of the strategy stage in web design, which is to develop a thorough understanding of the audience and how the website can serve them effectively throughout their journey, ultimately leading to a more successful and user-centric design outcome.

True or false? A launch pad website doesn’t contain any content. It’s a functional prototype of what the website will look like when it’s done.

True
False

Explanation: The correct answer is False. A launch pad website is not merely a functional prototype but rather a scaled-down version of the final website that contains essential content and functionality. Unlike traditional web design approaches that aim for a fully polished website before launch, Growth-Driven Design (GDD) advocates for the development of a launch pad site that prioritizes core elements and functionality based on user needs and business objectives. While the launch pad site may not include all the features or content planned for the final version, it still provides users with a meaningful experience and serves as a foundation for iterative improvements through ongoing analysis and optimization. By launching a minimally viable version of the website, designers can gather valuable feedback from real users, validate assumptions, and make informed decisions for future iterations, ultimately leading to a more effective and user-centric final product. Therefore, the statement that a launch pad website doesn’t contain any content and is solely a prototype is false, as it typically includes essential content and functionality necessary to provide value to users.

Fill in the blank: The primary goal of the continuous improvement stage is to _______.

run conversion rate optimization on existing pages.
keep the website content, platform, and plug-ins up to date.
to collect data so you have information for your next redesign.
use data to identify and build high-impact actions to drive business growth.

Explanation: The correct answer is use data to identify and build high-impact actions to drive business growth. In the continuous improvement stage of Growth-Driven Design (GDD), the focus shifts towards leveraging data gathered from user interactions and performance metrics to inform decision-making and drive meaningful improvements to the website. By analyzing user behavior, feedback, and key performance indicators, designers can identify areas of opportunity and prioritize high-impact actions that align with business objectives. These actions could include optimizing conversion funnels, refining user experience, or implementing new features to enhance engagement and drive business growth. Unlike traditional web design approaches that may rely on subjective opinions or assumptions, GDD emphasizes a data-driven methodology, ensuring that changes are based on empirical evidence and are more likely to yield positive outcomes. Therefore, the primary goal of the continuous improvement stage is to utilize data effectively in identifying and implementing actions that will have a significant and positive impact on the website’s performance and ultimately contribute to the overall growth of the business.

Fill in the blank: Growth-Driven Design is a smarter approach to web design that , , and .

reduces frustration and risk, drives optimal results using data, improves the entire company by using the website as a tool for company-wide learning and growth.
uses the latest design trends, incorporates responsive design, optimizes the site using experimentation.
makes redesigns more fun, improves website navigations, uses overseas outsourcing to move quicker.
None of the above are correct.

What are the three stages of Growth-Driven Design?

Strategy, Launch Pad, Continuous Improvement
Roadmap, Usability, Optimization
Planning, Development, Refinement
Strategy, Creation, Acceleration

Which statement best describes the purpose of the strategy stage?

Develop an empathetic understanding of your audience’s world and how the website can solve problems along their journey.
Gain a deeper understanding of what others in the organization, including stakeholders, value in having on the website.
Collaborate with outside industry designers to ensure your new website incorporates the latest design trends.
Dive deep into your brand and your competitors to develop designs and positioning that’s superior to your competitors.

True or false? A launch pad website doesn’t contain any content. It’s a functional prototype of what the website will look like when it’s done.

True
False

Fill in the blank: The primary goal of the continuous improvement stage is to _______.

run conversion rate optimization on existing pages.
keep the website content, platform, and plug-ins up to date.
to collect data so you have information for your next redesign.
use data to identify and build high-impact actions to drive business growth.

Imagine your CEO says, “Why do we need to use Growth-Driven Design on our website? Don’t we just need it to look better than our competitors?” Which of the following is the best response to your CEO?

“We need to shift our thinking to view the website as an asset we invest in to drive company growth. Agencies on a 2017 survey reported seeing 14.1% more visitors, 16.9% more leads, and 11.2% more revenue six months after launching their website using Growth-Driven Design.”
“Our website is very important. GDD helps us organize and store all our content for our customers to access at any time. Giving them access to this content is very helpful and will likely help generate more leads.”
“You’re right. However, we need to keep the look and feel to be up to date with the latest design trends. The more pleasing the design is, the more likely visitors will like us more than a competitor. GDD is a great playbook to stay on top of design trends.”
“You’re right, the website isn’t really key to our company. It’s probably best to just launch the website and then refocus on other activities like direct mail advertising.”

Which of the following statements best describes how to think of the website in relation to other departments?

The website is a tool that can be used by all departments to scale and hit individual department goals.
Other departments can send customers to the website to increase website visitors each month.
It’s distracting to work with other departments, and the website should stay focused on the marketing team’s goals.
Contact information should be listed on the website to give visitors easy access to communicate with each department.

Fill in the blank: When using Growth-Driven Design, you can experience __, _, and ____ compared to traditional web design.

quicker time-to-value, happier team members, better results
innovative designs, deeper research, an overall bigger website
manageable timelines, more creativity, smaller budget requirements
stakeholder buy-in, revenue-driven decisions, more responsive designs

True or false? You can skip the strategy stage and move right to building the launch pad if you have a senior team member who has been working at the company for a while because they will already know what should be built on the website.

True
False

Which statement best describes what a buyer persona is?

A semi-fictional representation of your ideal customer.
A report that combines the items that an average buyer purchases in a year.
A simple description of demographic characteristics of people you’d like to target.
The most recent lead that converted into a paying customer.

Fill in the blank: ________ are the core elements of the business and website. They act like the beams of a house, the underlying support upon which all other activities should be built.

The “fundamental assumptions”
The executive team’s goals
Profit and loss statements
Marketing vision

Which of the following items could be included on your website wish list?

Specific on-page elements
Website sections and pages
CRM integration details
Browser compatibility requirements
Quoting calculator
They all could be included on the website wish list

True or false? Your strategist’s (or team leader’s) role is to master the process of uncovering answers from your users and turning those answers into items to build to drive value and business results.

True
False

Which statement best describes when user research is used during Growth-Driven Design?

User research is used throughout the entire GDD methodology, but it’s especially common during the strategy stage and the plan step of the continuous improvement stage.
User research is primarily done when first kicking off a new GDD engagement to better understand your audience.
User research is primarily done during the launch pad stage when you’re testing various prototypes with actual customers.
User research is primarily done after running an experiment that doesn’t perform like you predicted.

What are the three high-level steps of the user research process?

Develop user questions, perform research, analyze and report on findings.
Quantitative analysis, qualitative verification, experimentation validation.
Perform research, develop user questions, create hypothesis.
Develop user questions, create prototype, run user testing.

Fill in the blank: You’re training a new team member on the research and brainstorming process. Your teammate asks, “Why are the user questions the first step in the research process?” You respond with, “Starting with creating user questions helps us _______.”

focus our research efforts in the right areas and helps us determine the best research methods to use
communicate expectations between the users and the stakeholders
scope the number of action items we implement in that cycle
determine which action items we should test and which ones should simply be implemented without testing

True or false? It’s common to answer a user question by conducting one type of research.

True
False

Imagine you’re reviewing your website’s analytics and notice a large percentage of users exiting the site on the third step of your conversion funnel. The third step of the conversion funnel is the “product comparison page.” You want to review the behaviors and interactions each user has on that page just before they exit. Which research category would be best to use in the scenario above?

Observational
Qualitative
Quantitative
Prototyping

When is quantitative research a good option for your team to use?

When you’re looking for trends.
When you want to see how users interact with a new prototype.
When you’re testing and validating your experiments.
A and C
All of the above

Which statement best defines a launch pad website?

A website that looks and performs better than the one you have today but is built quickly and is not a final product. Rather, your launch pad is the foundation you’ll build and optimize from using data.
A website that is built quickly by removing the majority of pages and functionality. The result is a pared-down version of your old website.
A fully built website that includes all of the ideas your team and stakeholders developed in the strategy stage.
An interactive prototype built in PowerPoint that can be used to gather user feedback and iterate on. Once the feedback is collected, the launch pad is turned into a full website.

Imagine your boss asks you, “Why is it important that we launch the launch pad website quickly?” Which of the following statements is the best response?

“Two reasons. First, the faster we launch, the less risky assumptions are made. Once it’s live, we can start collecting data to inform our decisions. And second, the faster we launch, the sooner we’ll start seeing a return on our investment. Remember, we’ll continue to build and optimize the site after it’s live.”
“The primary reason we need to launch quickly is to allow our team to shift focus from the website to other marketing activities. It’s common to spend too much time on the website and forget about everything else.”
“Since we’re an enterprise website with lots of content that can’t be cut, we’re not able to build a launch pad website. Instead, it’s better to follow traditional web design and then run optimization after.”
“Launch pad websites are not compatible with our ecommerce website. It’s impossible for us to cut down the number of products we sell. Therefore, we should do traditional web design with optimization after.”

True or false? It’s impossible to build a launch pad website for a large, enterprise website.

True — they’re often too big to make it worthwhile to run Growth-Driven Design versus traditional web design.
True — complex functions like multiple languages, ecommerce, forums, etc., make it impossible to build a launch pad website.
False — it is possible. You’ll likely have to adjust your approach, and it will likely take you longer to build your initial launch pad, but it will still be quicker than if you built the website using traditional web design.
False — in the strategy process, you’ll need to convince stakeholders to cut out the majority of the website’s content and create a small website.

Which of the following technique(s) can be used to increase speed and quality of the new launch pad website?

Customizing your approach
Implementing sprint workshops
Effective content development
Stakeholder-driven brainstorming
Investing in internal efficiencies
C and D
A, B, C, and E
All of the above

Use the “refresh” method by reviewing the strategy stage, auditing the existing website, developing the list of required updates, and moving into continuous improvement starting with your list of required updates.
It’s best to start over from scratch and build a brand new launch pad website using the “80/20” method. This way, you know everything on the website aligns with your vision.
Because you already have a website, you should skip the strategy and launch pad stages and move directly to the continuous improvement stage. The first theme to use would be the establish theme.
Growth-Driven Design is not a good fit because the website is already performing well. Growth-Driven Design is only used when the website is performing poorly.

Which of the following is NOT a good way to speed up the process of building a launch pad website?

Prioritize the 20% of the wish list items that will make 80% of the impact.
Build the site as quickly as possible, regardless of quality.
Develop a streamlined process to focus time where it will make the most impact.
Adopt the agile process to speed up your internal efficiencies.

True or false? The only way to speed up the creation of a launch pad website is to cut out the majority of the content.

True — most of the content on a website is not critical to the success of the site, so it is better to simplify and delete it.
True — the only way to ensure a quick launch is to remove all of the content except the most important pages.
False — the second way to speed up the launch pad website is to limit the stakeholders to only one revision on all content and designs.
False — cutting down the amount of content on the site is only one of many options for speeding up a launch pad website and may not be the right choice for your specific website.

Fill in the blanks: A sprint workshop is a _____ where _ step(s) out of the day-to-day to collaborate and develop a set of _ that will be __.

focused period of time, the team, specific deliverables, tested on website users
week-long event, your users, website ideas, pitched to management.
quarterly meeting, stakeholders, guiding principles, implemented on the website that quarter.
sporting event, your team, athletic events, used for team-building.

Fill in the blank: Running a sprint workshop is time consuming for the team, but it’s worth the time investment because: ___________.

pulling everyone, including stakeholders, together for a focused time period ends up saving time by avoiding slow communication, distractions, and approval delays
you can pull on the collective knowledge of a diverse group, which results in better ideas
having everyone together, including stakeholders, creates better buy-in and alignment across the company
All of the above

Your team and the stakeholders are discussing where to run sprint workshops. In which parts of the GDD process is it common to run a sprint workshop?

During the strategy kick-off, wish list brainstorming, designs, and new site launch.
During the user interviews, content creation, launch, and start of the continuous improvement stage.
During the strategy kick-off, designs, sales team presentation, and the launch media press release.
Sprint workshops are only run during the strategy kick-off.

Why is it important to focus on effective content development?

Content is the core of your website and is key to driving user behavior.
Content creation is often the biggest cause in delays during the redesign process.
Although nice to have, effective content development should not be a primary focus. It’s more important to focus on making the website look better than your competitors’ websites.
The final copy is needed before the site can be designed or developed. This is why content development is important to start directly after the GDD engagement kicks off.
A and B
All of the above

Which of the following is NOT a way to create remarkable content?

Get started as soon as possible.
Weekly check-ins with content contributors.
Invest in using content professionals.
Have the CEO create the content from scratch to ensure it’s in their voice and makes a personal connection with website users.
Jump from hand-sketched wireframes to building prototypes directly in your CMS while simultaneously collaborating on content in the CMS.

True or false? It’s important to code a marketer-friendly website.

True — this removes bottlenecks, allows your team to move faster, and keeps developers building interesting projects versus spending their time making small updates.
True — marketers love to jump into the CSS and API code to adjust and improve the code the developers created.
False — the website has always been managed by IT and they always push website improvements to the top of their work list. There’s no reason to get marketers involved.
False — a CMS does not need to make it easy for marketers to work on the website, and most developers hate learning new systems.

Fill in the blank: The continuous improvement stage is a repeatable, _ process for the team to continuously collect , build _____, and generate more momentum as they go.

agile, real user data, high-impact items
agile, stakeholder feedback, brand new pages
waterfall, and analyze, new items
fast-moving, data, new action items

Imagine while planning your yearly budget, your CEO asks you, “We have many people asking for funding. Why should we invest in continuous improvement? Can’t we just stop at the launch pad website?” What is the best response?

“The continuous improvement of our website is an investment in driving even more value to our users and better results for the company. In a 2017 web design agency survey, it was found that running GDD resulted in 16.9% more leads and 11.2% more revenue six months after launch!”
“Investing in continuous improvement ensures that the website will always look beautiful and position us well against competitors when leads are doing research.”
“The continuous improvement of our website is important because the company is always launching new products and soon the website will be out of date. If we have budget to keep the existing content up to date, both customers and sales reps will be happy.”
“Continuous improvement is important to keep the website up to date and avoid our site being hacked. However, our team doesn’t have to manage it. We could hire an intern to manage the website and instead invest in other marketing activities.”

Who should choose the team’s theme to focus on, and when will it be announced to the team?

Strategist, the quarterly summit
Strategist, the plan step of the sprint cycle
Stakeholder, the quarterly summit
Stakeholder, the plan step of the sprint cycle

While going through the sprint cycles, where should your team focus all their time and energy?

Improving the focus area selected by the strategist at the beginning of the cycle.
Developing high-quality photos and videos.
Filling out the fundamental assumptions chart.
Talking to stakeholders about what to build next.

How many action items should you aim to complete in each sprint cycle?

Start at the top of the prioritized wish list and select as many action items as you can complete based on the effort required by each item and the team’s capacity.
First complete any items your CEO mandates. Then use the remaining time to complete any action items, updates, or maintenance items.
The general rule is to complete a minimum of five action items per sprint to continue the momentum.
The number of action items you complete will depend on how busy you are with other work. The slower you are, the more action items you can complete.

True or false? It’s important to leave a certain percentage of flex time in each sprint cycle for implementing updates, maintenance, or CEO-mandated items.

True
False

True or false? A/B or split testing is the only way to validate your hypothesis.

True
False

What is the goal of the “transfer” step in the sprint cycle?

To help teams improve their efforts by informing them of your user learnings, and vice versa.
To transfer inactive users to the archive as they are no longer engaged with your marketing.
To find complementary businesses and transfer links between websites to improve referral traffic and SEO authority.
To transfer onto a new software platform that’s a better fit for your needs.

How many sprint cycles should you run on each focus area?

You should run as many sprint cycles as it takes to reach the predetermined focus metric goal of that focus area.
The individual sprint cycles are not connected to the performance roadmap in any way.
Run a minimum of three sprint cycles during each one of the focus areas.
Run a maximum of ten sprint cycles during each one of the focus areas.

What is the website performance roadmap?

A framework used by the strategist when they’re planning during the continuous improvement stage.
A step-by-step guide for auditing and identifying improvements on your website.
A milestone-based approach for determining when to build new pages or sections onto the website.
A framework used by the stakeholders to determine when they should redesign a new website versus continue to optimize an existing website.

The website performance roadmap is a framework structured into a decision tree with three levels. In what order are the three tree levels?

Theme, focus area, tactics
Theme, tactics, focus area
Theme, focus area, experiments
Focus area, tactics, focus metric

Imagine you’re trying to educate your team on the website performance roadmap. How would you best describe what a “theme” is?

A directional mindset the team should use to think through building and optimizing the website. It’s used to help direct and focus the team.
The branding and styling of the new website, which is often compared to competitors’ websites.
A process used to audit the existing website and find different search engine optimization opportunities.
A process that dictates the capacity and speed the team uses to execute action items during sprint cycles.

What is the recommended minimum number of months to stay on a particular theme?

One
Two
Three
Six
None of these are correct

Each focus area has a specific focus metric associated with it. Which of the following best describes what a focus metric is?

A single metric that provides focus for ideation and prioritization while also serving as a direct measure of the progress you make toward the current goal.
Another name for business revenue.
The metric your team should not focus on because it’s distracting and pulls away from more important metrics.
A single metric that’s used to show progress throughout the entire engagement, from the start of the strategy to the end of the continuous improvement phase.
None of the above.

Select the definition that best describes the “establish” theme.

The core foundational activities you need to do once you’ve built something new.
The process of internal marketing within your company to showcase the new website and the impact it’s having.
The completion of the core strategy documents, such as the fundamental assumptions and the journey map.
The organization of the initial Growth-Driven Design team, the setup of your initial tool set, and the creation of your first quarterly gameplan.

Which focus area is often worked on directly after your new launch pad website goes live?

Harvest. You build high-impact items that are easy and quick to accomplish.
Conversion rate optimization (CRO). You eliminate the friction points and reduce the number of steps in your conversion funnel.
Usability. You ensure the website is intuitive, inviting, and easy to use to help users solve problems.
Personalization. You provide a hyper-relevant experience for each user to ensure they get the perfect experience for their needs.

Why is the “value” focus area important to complete early on after launching a new launch pad or website initiative?

If you don’t first validate that the solution you built does, in-fact, solve users’ pain points and provide value, your team might waste time optimizing something users don’t care about in the first place.
The value focus area should be implemented immediately after launching the new website to ensure the business is capturing as many leads as possible, thus maximizing the value of the website to the business.
The value focus area should be implemented immediately after launching a new website product to ensure your stakeholders see value in your GDD efforts and continue to fund your team.
It’s a misconception that the value step must be completed early on. It’s actually better to implement the value focus area as late as possible in the process.

True or false? The two primary focus areas of the “optimize” theme are conversion rate optimization and personalization.

True
False

What is the difference between Growth-Driven Design and conversion rate optimization (CRO)?

Conversion rate optimization efforts are just one piece of a bigger puzzle. The bigger puzzle is the Growth-Driven Design methodology.
Growth-Driven Design primarily focus on uncovering what to build, whereas conversion rate optimization is primarily focused on testing the effectiveness of what you build.
Growth-Driven Design is a way of thinking, and conversion rate optimization is the step-by-step process of putting that thinking into action.
Conversion rate optimization is only about optimizing your existing website pages, whereas Growth-Driven Design is only about building new pages onto the website.

Why is the “expand” theme important to consider when thinking of the website as a tool for company-wide growth?

It’s easy to think of the website as a tool for the marketing team to acquire new leads, but the website is a tool that the entire company can use to achieve their goals and provide value across the user’s journey.
Once you’ve launched the initial website, expanding your efforts to also include paid marketing is key to continuing growth.
The “expand” theme does not refer to company-wide growth; rather, it refers to expanding the focus of the website to include new personas that were not discovered in the strategy stage.
To boost organic SEO traffic, your team must expand the number of pages to include a page focused at every single industry topic and keyword. You can then funnel the new traffic to different departments to help them gain exposure to the website visitors.

When searching for website design tools, look for tools that ___________.

are highly collaborative
understand user behavior
turn insights into experiments
impact overall business growth
all of the above

A critical first step to choosing your website design tools is to ___________.

map your data to you your website
import all user data into your platform
map business goals to website functionality
review your budget for spending limits
ask your team what tools they like to use

What primary challenge(s) exist with the traditional web design process?

The website launch often falls behind schedule and runs over budget.
Most decisions about the website are based on assumptions and are from the company’s point of view.
Poor results happen because there are minimal improvements made after the launch.
A and B
A and C
A, B, and C

During the continuous improvement stage, what are the steps used in the cycle?

Research, ideate, create, experiment.
Audit, create, review.
Plan, develop, experiment, document.
Plan, build, learn, transfer.
None of the above are correct.

Which of the following factors is NOT important to determine during the website goals step?

The number of high-impact pages required to build on the new website.
The target goals for each key performance indicator (KPI).
The omissions.
The key performance indicators (KPIs) that should be measured.

Imagine your team is reviewing the required work to complete the strategy stage. Upon reviewing, your boss asks, “What is the Jobs to Be Done step?” Which of the following responses would be the best?

“Jobs to Be Done is a framework that helps us understand the progress our customers are trying to make, which they are “hiring” our product or service to help with.”
“Each page on the website has a specific job. Jobs to Be Done is a framework that helps our team while wireframing to ensure the elements on the page match the job that page is trying to accomplish.”
“Jobs to Be Done is a survey we can send to existing customers to better understand the people they interact with at work, including influencers and decision makers.”
“Jobs to Be Done is a document primarily used by software companies. Because we’re in manufacturing, we can skip this step because it doesn’t apply.”

Which of the following statements best describes the goal of a journey map?

To gain a holistic view of your persona’s life throughout their journey of accomplishing their job to be done.
To understand the page funnels that users are moving through on the current website to identify where they’re dropping off.
To identify gaps in your content strategy by mapping out all of your current content offers and matching them to their respective lifecycle stages.
To understand the steps the user goes through while working with a competitor to find areas of weakness.

Why is it important to wait until the end of the strategy stage to complete the website-specific strategy items?

It’s important to have a deep understanding of your users before developing the website-specific strategy items.
The website-specific strategy items are completed at the beginning of the strategy stage to help us understand how the website is used by the company and our users.
It’s best to work on the website-specific strategy at the end because you often have to wait until others in the company send out your discovery questionnaire. While waiting, you can work on other less-important activities, such as developing personas.
The website-specific strategy items are often determined at the end because of a lack of resources. If you have a big enough team, it’s preferred to start working on the website-specific items as soon as possible.

Which of the following statements is NOT an example of a time you need to use qualitative research?

When you need to find out “why” users are behaving a certain way.
When you’re first starting out and/or lacking quantitative data.
When you need to dig deeper into a specific topic.
When you need to save time on research to hit a deadline.

What is the difference between a launch pad website and a traditional website?

The end result is a fully built website for both. It’s the behind-the-scenes process involved in the launch pad site that the company and users don’t see that enables a faster launch.
A launch pad and a traditional website do look quite different. Launch pad websites are much smaller and require a great deal of content to be removed or archived.
The launch pad is only seen by a small group of users during the user testing process. The rest of the company and users don’t see the website until you launch the full traditional site.
None of the above accurately describe why it’s hard to tell the difference.

When customizing your launch pad acceleration approach, which of the following possible acceleration methods should you NOT use?

Launch and expand
Wise investor
80/20
Kickstart
All hands on deck

What is the goal of the “plan” step in the sprint cycle?

To determine the most impactful action items to implement to get closer to the current focus metric goal.
To get face time with the team and the stakeholders.
To reflect on the previous cycle.
To design and develop new features for the website.

How do you prioritize which wish list items to work on?

A combination of highest impact score, lowest effort required to build, and urgency to implement.
By selecting the action items based on which team members have the capacity to complete them.
By selecting action items that are the quickest for your team to implement.
By putting any stakeholder or CEO requests at the top and pushing everything else until you have more time.

Which statement best describes why it’s important to run experiments to test the action items your team is building?

Running experiments is important for having a structured way to learn about your users and how the business can interact with them.
Running experiments is important to be able to report every single action your team implemented to management.
Running experiments is important to keep your team busy on documentation and critical thinking.
Running experiments is only important once you set the “optimize” theme and your team is trying to improve your existing content.

What is the goal of the “learn” step in the sprint cycle?

To reflect on your experiments to gain a deeper understanding of your users so you can make smarter decisions and drive more value in the next sprint cycle.
To interview five users to answer questions about their challenges.
To make recommendations to other teams on how to best solve the user’s challenges.
To teach users about your products and services so they can learn the benefits of them.

Imagine your launch pad website is now live, and you’re moving into the continuous improvement stage. Which of the following frameworks provides focus to the team, sets clear expectations, and helps track and measure progress?

The website performance roadmap
The stakeholder mapping document
The journey map
Fundamental assumptions

Most of your website design tools can be found in a CMS. A CMS can be defined as which of the following?

Customer management system
Drag and drop editor
Custom marketing system
Content management system
Customer marketing sample

Answers: HubSpot growth driven design exam

Want to Earn All HubSpot Certifications in No Time?

Fill in the blank: Growth-Driven Design is a smarter approach to web design that ____________, ____________, and ____________.

What are the three stages of Growth-Driven Design?

Which statement best describes the purpose of the strategy stage?

True or false? A launch pad website doesn’t contain any content. It’s a functional prototype of what the website will look like when it’s done.

Fill in the blank: The primary goal of the continuous improvement stage is to _______.

Fill in the blank: Growth-Driven Design is a smarter approach to web design that ____________, ____________, and ____________.

What are the three stages of Growth-Driven Design?

Which statement best describes the purpose of the strategy stage?

True or false? A launch pad website doesn’t contain any content. It’s a functional prototype of what the website will look like when it’s done.

Fill in the blank: The primary goal of the continuous improvement stage is to _______.

Imagine your CEO says, “Why do we need to use Growth-Driven Design on our website? Don’t we just need it to look better than our competitors?” Which of the following is the best response to your CEO?

Which of the following statements best describes how to think of the website in relation to other departments?

Fill in the blank: When using Growth-Driven Design, you can experience ______, _______, and ______ compared to traditional web design.

True or false? You can skip the strategy stage and move right to building the launch pad if you have a senior team member who has been working at the company for a while because they will already know what should be built on the website.

Which statement best describes what a buyer persona is?

Fill in the blank: ________ are the core elements of the business and website. They act like the beams of a house, the underlying support upon which all other activities should be built.

Which of the following items could be included on your website wish list?

True or false? Your strategist’s (or team leader’s) role is to master the process of uncovering answers from your users and turning those answers into items to build to drive value and business results.

Which statement best describes when user research is used during Growth-Driven Design?

What are the three high-level steps of the user research process?

Fill in the blank: You’re training a new team member on the research and brainstorming process. Your teammate asks, “Why are the user questions the first step in the research process?” You respond with, “Starting with creating user questions helps us _______.”

True or false? It’s common to answer a user question by conducting one type of research.

When is quantitative research a good option for your team to use?

Which statement best defines a launch pad website?

Imagine your boss asks you, “Why is it important that we launch the launch pad website quickly?” Which of the following statements is the best response?

True or false? It’s impossible to build a launch pad website for a large, enterprise website.

Which of the following technique(s) can be used to increase speed and quality of the new launch pad website?

Imagine your team launched a new website three months ago, before you were hired. The website is performing well, but there’s still opportunity to improve using Growth-Driven Design. Based on this scenario, which is the BEST approach to recommend to your boss?

Which of the following is NOT a good way to speed up the process of building a launch pad website?

True or false? The only way to speed up the creation of a launch pad website is to cut out the majority of the content.

Fill in the blanks: A sprint workshop is a _________ where _______ step(s) out of the day-to-day to collaborate and develop a set of _________ that will be ________.

Fill in the blank: Running a sprint workshop is time consuming for the team, but it’s worth the time investment because: ___________.

Your team and the stakeholders are discussing where to run sprint workshops. In which parts of the GDD process is it common to run a sprint workshop?

Why is it important to focus on effective content development?

Which of the following is NOT a way to create remarkable content?

True or false? It’s important to code a marketer-friendly website.

Fill in the blank: The continuous improvement stage is a repeatable, _____ process for the team to continuously collect ______, build _______, and generate more momentum as they go.

Imagine while planning your yearly budget, your CEO asks you, “We have many people asking for funding. Why should we invest in continuous improvement? Can’t we just stop at the launch pad website?” What is the best response?

Who should choose the team’s theme to focus on, and when will it be announced to the team?

While going through the sprint cycles, where should your team focus all their time and energy?

How many action items should you aim to complete in each sprint cycle?

True or false? It’s important to leave a certain percentage of flex time in each sprint cycle for implementing updates, maintenance, or CEO-mandated items.

True or false? A/B or split testing is the only way to validate your hypothesis.

What is the goal of the “transfer” step in the sprint cycle?

How many sprint cycles should you run on each focus area?

What is the website performance roadmap?

The website performance roadmap is a framework structured into a decision tree with three levels. In what order are the three tree levels?

Imagine you’re trying to educate your team on the website performance roadmap. How would you best describe what a “theme” is?

What is the recommended minimum number of months to stay on a particular theme?

Each focus area has a specific focus metric associated with it. Which of the following best describes what a focus metric is?

Select the definition that best describes the “establish” theme.

Which focus area is often worked on directly after your new launch pad website goes live?

Why is the “value” focus area important to complete early on after launching a new launch pad or website initiative?

True or false? The two primary focus areas of the “optimize” theme are conversion rate optimization and personalization.

What is the difference between Growth-Driven Design and conversion rate optimization (CRO)?

Why is the “expand” theme important to consider when thinking of the website as a tool for company-wide growth?

When searching for website design tools, look for tools that ___________.

A critical first step to choosing your website design tools is to ___________.

What primary challenge(s) exist with the traditional web design process?

During the continuous improvement stage, what are the steps used in the cycle?

Which of the following factors is NOT important to determine during the website goals step?

Imagine your team is reviewing the required work to complete the strategy stage. Upon reviewing, your boss asks, “What is the Jobs to Be Done step?” Which of the following responses would be the best?

Which of the following statements best describes the goal of a journey map?

Why is it important to wait until the end of the strategy stage to complete the website-specific strategy items?

Which of the following statements is NOT an example of a time you need to use qualitative research?

What is the difference between a launch pad website and a traditional website?

When customizing your launch pad acceleration approach, which of the following possible acceleration methods should you NOT use?

What is the goal of the “plan” step in the sprint cycle?

How do you prioritize which wish list items to work on?

Which statement best describes why it’s important to run experiments to test the action items your team is building?

What is the goal of the “learn” step in the sprint cycle?

Imagine your launch pad website is now live, and you’re moving into the continuous improvement stage. Which of the following frameworks provides focus to the team, sets clear expectations, and helps track and measure progress?

Most of your website design tools can be found in a CMS. A CMS can be defined as which of the following?

You may also be interested:

You may also like

Exam Answers: Google Privacy for Agencies and Partners Certification Answers [Updated]

Exam Answers: Google Ads Display Certification Answers [Updated]

Exam Answers: Google Analytics Certification Answers [Updated]

Fill in the blank: Growth-Driven Design is a smarter approach to web design that , , and .

Fill in the blank: Growth-Driven Design is a smarter approach to web design that , , and .

Fill in the blank: When using Growth-Driven Design, you can experience __, _, and ____ compared to traditional web design.

Fill in the blanks: A sprint workshop is a _____ where _ step(s) out of the day-to-day to collaborate and develop a set of _ that will be __.

Fill in the blank: The continuous improvement stage is a repeatable, _ process for the team to continuously collect , build _____, and generate more momentum as they go.