Answers hub spot reporting certification exam

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The HubSpot Reporting Certification Exam is an insightful and highly practical program designed to empower users with the skills necessary to master data analysis and reporting within the HubSpot ecosystem. Having obtained this certification myself, I can confidently share that it significantly enhanced my ability to understand, analyze, and communicate data-driven insights effectively.

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The certification covers a broad range of topics, focusing heavily on how to use HubSpot’s reporting tools to create custom reports, dashboards, and analyze marketing, sales, and customer service data. The curriculum is structured to take you step-by-step through the process of building reports from basic ones to more complex data analysis, ensuring a thorough understanding of each functionality.

Passing exams is not a workout. Multiple attempts won’t make you stronger.

One of the key strengths of this certification is its emphasis on the practical application of HubSpot’s reporting tools. Throughout the course, I was engaged in hands-on tasks that required me to create actual reports and dashboards. This experiential learning approach was invaluable as it not only helped me understand the theoretical aspects of data reporting but also allowed me to see how these theories apply in real-world scenarios. For example, learning to segment data effectively has enabled me to provide more targeted insights, which have been crucial in shaping our company’s marketing strategies.

Moreover, the certification delves into the strategic use of data to support business decisions. It equipped me with the knowledge to ask the right questions and to translate data into actionable insights that could influence business outcomes. This has been particularly transformative for my role, enhancing my visibility and impact within the organization by enabling me to provide strategic advice based on solid data analysis.

Personally, the HubSpot Reporting Certification has greatly increased my confidence in handling large datasets and making data-driven decisions. It has given me a robust framework to work within, which is critical when dealing with various types of data and multiple stakeholders. Additionally, this certification has boosted my professional credibility; being certified in a specialized area such as data reporting is a tangible testament to my skills and commitment to continuous learning.

Professionally, this certification has opened up new opportunities for me within my current role and in the broader job market. It is a powerful credential that showcases my ability to leverage data analytics tools effectively, a skill that is highly sought after in today’s data-driven business environment. It has also fostered greater collaboration with colleagues across different departments, as I am now more equipped to provide them with relevant data insights that support cross-functional projects.

In conclusion, the HubSpot Reporting Certification Exam is an excellent investment for anyone looking to enhance their analytical skills within the HubSpot platform. It offers a deep dive into the technical aspects of data handling and reporting, coupled with strategic applications that are crucial for business success. I highly recommend this certification to professionals who aim to elevate their expertise in data analysis and reporting, and to those who wish to add significant value to their organizations through informed decision-making.

Get familiar with real certification exam questions. Learn Smarter.

Which of the following attribution models are best for lengthy sales cycles?

First-touch attribution models
Last-touch attribution models
Linear attribution models
Time-decay attribution models

Explanation: The correct answer is Time-decay attribution models. Time-decay attribution models are best suited for lengthy sales cycles where multiple touchpoints occur over an extended period before a conversion. Unlike first-touch or last-touch attribution models, which give disproportionate credit to the first or last interaction, respectively, time-decay attribution recognizes the contribution of each touchpoint along the buyer’s journey, with more weight given to interactions closer to the conversion event. This approach is particularly effective for lengthy sales cycles because it acknowledges the cumulative impact of marketing efforts over time, reflecting the reality that prospects may interact with multiple touchpoints before making a purchase decision. By attributing increasing importance to touchpoints closer to the conversion, time-decay models provide a more accurate representation of the influence of marketing channels and activities throughout the entire customer journey. Therefore, time-decay attribution models are best suited for businesses with lengthy sales cycles, helping to provide valuable insights into the effectiveness of marketing efforts and optimize resource allocation accordingly.

What are UTM parameters?

UTM parameters are bite-sized databases split data into to streamline storage, management, and reporting.
UTM parameters are tags you can add to the end of the URLs of your marketing or promotional efforts.
UTM parameters track an output of something that has already happened.
UTM parameters are buttons you put on your site to encourage your audience to take a desired action.

Explanation: The correct answer is UTM parameters are tags you can add to the end of the URLs of your marketing or promotional efforts. UTM parameters, short for Urchin Tracking Module, are tags or codes appended to the end of URLs used in marketing campaigns to track the effectiveness of different marketing channels and campaigns. These tags consist of key-value pairs that provide additional information about the source, medium, campaign, term, and content associated with a particular link. By adding UTM parameters to URLs, marketers can identify which specific marketing initiatives are driving traffic, conversions, and engagement on their website or landing pages. This granular tracking enables businesses to measure the performance of various marketing channels, campaigns, and tactics accurately, allowing for informed decision-making and optimization of marketing strategies. Therefore, UTM parameters serve as valuable tools for tracking and analyzing the impact of marketing efforts, helping businesses understand their ROI and optimize their campaigns for better results.

When would you use a HubSpot contact create attribution report?

To understand which marketing and sales activities are generating revenue for your business.
To analyze your object data, including contacts, companies, deals, tickets, activities, products, or feedback submissions.
To analyze the conversion rates between lifecycles or deal stages.
To analyze the interactions that led to contact conversions on your website.

Explanation: The correct answer is To analyze the interactions that led to contact conversions on your website. A HubSpot contact create attribution report is specifically designed to analyze the interactions that result in contact conversions on your website. It provides insights into the various touchpoints and channels that contribute to the creation of new contacts within the HubSpot platform, helping businesses understand the effectiveness of their lead generation efforts. By identifying the sources, campaigns, and content that drive contact conversions, businesses can optimize their marketing strategies, allocate resources more effectively, and improve overall lead generation performance. This report is valuable for understanding the customer journey from initial interaction to conversion, allowing businesses to tailor their marketing efforts to attract and engage prospects effectively. Therefore, a HubSpot contact create attribution report is used to analyze the interactions that lead to contact conversions on your website, making it the correct choice for understanding the effectiveness of lead generation activities within HubSpot.

True or false? When designing dashboards, you should design them using a visual hierarchy.

True
False

Explanation: The correct answer is True. When designing dashboards, it’s crucial to implement a visual hierarchy to effectively communicate information and guide users’ attention. Visual hierarchy refers to the arrangement, sizing, and emphasis of elements within a design to convey the relative importance of information and create a clear path for users to follow. By structuring dashboard elements such as titles, headings, graphs, and key metrics in a hierarchical manner, designers can help users quickly identify the most critical insights and navigate the dashboard with ease. This involves using techniques such as varying font sizes, colors, spacing, and contrast to differentiate between different levels of information and draw attention to essential data points or trends. A well-designed visual hierarchy ensures that users can quickly grasp the most important information at a glance, facilitating better decision-making and improving the overall user experience. Therefore, when designing dashboards, it’s essential to employ a visual hierarchy to enhance usability, clarity, and effectiveness, making the statement “True” correct.

Fill in the blank: A time decay attribution model gives ____.

a weighted percentage of credit to the most recent touchpoints
equal credit to each touchpoint
50% credit to the first touchpoint and 50% credit to the last touchpoint
100% credit to the first touchpoint

Explanation: The correct answer is a weighted percentage of credit to the most recent touchpoints. In a time decay attribution model, credit for a conversion is assigned to each touchpoint along the customer journey, with the most recent touchpoints receiving a higher weighting or percentage of credit compared to earlier interactions. This acknowledges the influence of touchpoints closer to the conversion event, reflecting the principle that interactions occurring nearer to the point of conversion typically have a more significant impact on the decision-making process. By assigning a weighted percentage of credit to the most recent touchpoints, the time decay model accurately reflects the dynamic nature of customer behavior and the diminishing influence of earlier touchpoints over time. This approach provides a more nuanced understanding of the customer journey and helps marketers attribute value to each stage of the conversion path appropriately. Therefore, in a time decay attribution model, credit is given as a weighted percentage to the most recent touchpoints, making it the correct answer.

Which of the following attribution models are best for lengthy sales cycles?

First-touch attribution models
Last-touch attribution models
Linear attribution models
Time-decay attribution models

What are UTM parameters?

UTM parameters are bite-sized databases split data into to streamline storage, management, and reporting.
UTM parameters are tags you can add to the end of the URLs of your marketing or promotional efforts.
UTM parameters track an output of something that has already happened.
UTM parameters are buttons you put on your site to encourage your audience to take a desired action.

When would you use a HubSpot contact create attribution report?

To understand which marketing and sales activities are generating revenue for your business.
To analyze your object data, including contacts, companies, deals, tickets, activities, products, or feedback submissions.
To analyze the conversion rates between lifecycles or deal stages.
To analyze the interactions that led to contact conversions on your website.

True or false? When designing dashboards, you should design them using a visual hierarchy.

True
False

Fill in the blank: A time decay attribution model gives ____.

a weighted percentage of credit to the most recent touchpoints
equal credit to each touchpoint
50% credit to the first touchpoint and 50% credit to the last touchpoint
100% credit to the first touchpoint

If you want to know which marketing effort is attracting people to your brand, which attribution model should you use?

Linear
First-touch
Last interaction
Simple decay

What’s the difference between single source attribution and multi-touch attribution models?

There is no difference between single source attribution and multi-touch attribution models.
Single source attribution models assign each contributing channel a slice of credit for the final conversion, while multi-touch attribution models only give credit to the channel most responsible for the final conversion.
Single source attribution models assign credit to one touch point along the buyer’s while multi-touch attribution gives each contributing channel a slice of credit for the final conversion.
Single source attribution reporting was invented first. Once technology advanced, multi-source attribution became the new method of reporting.

Select all that apply. Why would a user be bucketed under “Direct traffic” in HubSpot?

The visitor who submitted the form has opted to not accept cookies from your site, or ignored the banner completely.
The visitor came from TikTok or Instagram, and HubSpot cannot currently parse traffic from these sites.
A contact submitted a HubSpot form on a page without the HubSpot tracking code.
The visitor did not fill out a form on your website.

When is a session or contact bucketed under “Other campaigns” in HubSpot?

When a visitor or contact comes to your site from a paid social post that’s associated with one of your HubSpot campaigns
When a visitor or contact comes to your site from any asset that’s associated with one of your HubSpot campaigns
When a contact is imported to HubSpot
When a visitor or contact comes in from a tracking URL you’ve created in HubSpot

Why would you see “unknown” or “Unknown SSL” appear in your Organic search traffic in the sources report in HubSpot?

The search engine is encrypting the user data. This is common on Google.
The UTM parameters cannot be parsed by HubSpot analytics.
A contact submitted a HubSpot form on a page without the HubSpot tracking code.
You have not set up your Sources report with your HubSpot account manager yet.

True or false? Events are mutable.

True
False

What information do data dimensions help you access in an attribution report?

A report type that enables you to see the paths customers take to complete conversions
The set of rules that determines how credit for revenue and conversions is assigned to touchpoints in conversion paths
The graphical representation of conversions in your HubSpot account
The reportable metadata about a specific touchpoint in an attribution report

Which of the following is NOT a source found in the sources report?

Paid search
Organic social
Messaging app
Other campaigns

Select all that apply. Which of the following UTM parameters are typically only used for ads campaigns?

Medium
Term
Content
Source

You’re hoping to identify which lifecycle stages your top 50 company contacts are in. When building your bar chart in HubSpot, which measure would you include on the y-axis?

Count of Contacts
Count of Companies
Lifecycle Stage
Original Source

When is a session or contact bucketed under “Paid search” in HubSpot?

When a visitor comes from your paid search advertising campaigns‌ — ‌like from your Google Ads
When a visitor comes from advertising campaigns made on social media websites or apps (like TikTok, LinkedIn, or Instagram)
When a visitor comes from any agency partner you’ve hired or consulted with historically
When a visitor has a paid subscription to a blog (like Medium) or news site and is then directed to your website from an article link

Select all that apply. What insights can be found within the countries report?

The percentage of traffic viewing your site from particular countries
The percentage of traffic viewing your site from specific regions within particular countries
The percentage of traffic viewing your site from certain cities in specific regions within particular countries
The percentage of traffic viewing your site from exact streets in certain cities in specific regions within particular countries

Select all that apply. Which type of metrics can help you evaluate the health of your Engage stage?

Sales pipeline velocity
Referral rate
Average deal size
Sales cycle length

Insights about your gated content can be found in the analyze tab of which HubSpot tool?

Ads
Email
Forms
Social

Select all that apply. Which metrics can help you evaluate the success of your email marketing efforts?

Open rate
Sentiment
CPC
Bounces

Which Service Hub analytics reports can help you understand seasonal trends in your ticket volume?

Support volume
Ticket time in pipeline
Chat wait time

Which Service Hub analytics reports can help you understand how well your channels are performing against their SLAs?

Support volume
Ticket time in pipeline
Chat wait time

What does LTV measure?

LTV is the predicted revenue that one customer will generate throughout their relationship with a company.
LTV is a quick indicator of a customer’s value relative to how much it costs to earn them.
LTV is a marketing metric that measures the percentage of website visitors or users who complete a desired action, such as making a purchase.
LTV is a metric that refers to the amount of money an advertiser pays for each click on their advertisement.

Fill in the blank: An attribution model is _____.

the use of artificial and machine learning to buy ads in real-time, instead of going through human negotiations and pre-set prices
an online advertising method in which marketers place ads on search engine results pages (SERPs)
a code that gets generated and stored on a website visitor’s computer when they visit your site
the rule, or set of rules, that determines how credit for sales and conversions is assigned to touch points along conversion paths

How often should you be checking your attribution reports?

Once a week
Once a month
Once a quarter
Never

If you want to emphasize the touchpoints that initially captured leads’ attention and the touchpoints that directly led to conversions, which attribution model should you use in your report?

J-shaped attribution
Time-decay attribution
U-shaped attribution
Last-touch attribution

You’re hoping to identify which lifecycle stages your top 50 company contacts are in. How many data sources would you need to include in the custom report builder?

One
Two
Three
Four

How often should you be checking your browsers report?

Once a day
Once a week
Once a quarter
Never

What insight can be found in the device types report?

The percentage of your website traffic accessing your site through desktop, mobile, or tablet
The exact users that prefer to browse your website using their desktop, mobile, or tablet
How many visitors to your site are using a mixture of devices
The breakdown of browser types by device types to contextualize user preferences

Select all that apply. Which type of metrics can help you evaluate the health of your Attract stage?

Customer satisfaction score
Conversion rate
Cost per lead
Website traffic

What is metadata?

Metadata is a marketing term that refers to the process of optimizing your website’s coding and structure to improve its search engine ranking.
Metadata is a type of cloud storage where all your important files and documents are securely stored. It guarantees that your data is always accessible and protected from any kind of loss or damage.
Metadata is a feature in HubSpot that helps you track the number of likes and comments on your social media posts. It gives you valuable insights into the performance of your content and helps you optimize your social media strategy.
Metadata refers to information about data. It provides descriptive details about a particular piece of data, helping to organize, discover, and manage it effectively.

Share through email
Share to a Slack channel (if you have the integration)
Share using ChatSpot
Share using a link

When should you mark steps as optional in your customer journey analytics reports?

As soon as you build your customer journey analytics reports
In a customer journey analytics report, only after you’ve implemented a conversion rate optimization strategy at your organization
In a customer journey analytics report, only after you have a working hypothesis about your conversion path
You should never mark steps as optional in customer journey analytics reports.

Fill in the blanks: You want to build a custom report to determine which channels help you generate the most marketing qualified leads. If you were building a bar chart, __ should go on your x-axis, and _ should go on your y-axis.

Count of Contacts; Original Source
Original Source; Count of Contacts
Create Date; Lifecycle Stage
Create Date; Count of Contacts

Select all that apply. What steps can you take if your embedded content isn’t appearing on your HubSpot dashboard?

Make sure that the URL begins with http://, https://, or //.
Make sure the content is text-based, since dashboards don’t support other formats (e.g. video, images).
Make sure that the link you’re using is sharable and has the correct permissions enabled.
Make sure that the content is in the Google workplace space (e.g Google Slides, Google Docs, etc.).

In your ads dashboard, what does the engagement metric measure?

The number of times your ad was viewed during the selected timeframe
The number of comments, likes, reactions, and shares your post received (depending on the ad network)
The percentage of people who saw your ad and clicked on it
The amount of money you spent on the ad

Customer journey analytics reports closely align with which of the following strategies?

SEO
Content marketing
Conversion rate optimization
Conversational marketing

Which of the following is NOT a standard HubSpot object?

Contacts
Tickets
Deals
Subscriptions

How do objects organize your HubSpot data?

Objects organize your HubSpot data into a series of Google spreadsheets that you can access using APIs.
Objects organize your HubSpot data into a series of databases that you need a developer to access (powered by SQL).
Objects organize your HubSpot data into a series of data tables that can be associated with each other.
Objects organize your HubSpot data into a series of printable PDFs you can use to manually track where your data is stored.

What is the disadvantage of storing your information in a single field type?

In reports or filters, you may have records show up in more than one location.
In reports or filters, you can only search for exact matches.
Trick question! You cannot use single field type properties in reports or as a filter.
In reports or filters, single field types can only be visualized using pie chart visualizations.

What is a join?

An algorithm that creates a connection between computers, allowing them to share and synchronize data seamlessly
A method of connecting two separate platforms together through APIs, allowing for seamless data transfer between them
An AI data strategy that enables tools like ChatGPT to scrape the web for third-party data and compile it within your HubSpot custom report builder
An operation that combines rows from two or more tables based on a related column between them

Which of the following data sources should be marked as primary to answer the following question: “Which of my sales teams is engaging with their leads the most?”

Contacts
Deals
Companies
Website Activities

Select all that apply. If you’ve set your dashboard permissions to “Private to owner”, who can view or edit your dashboard?

All team members with access to your HubSpot account
Your HubSpot account super admins
You
Any person that has access to the link to your dashboard

True or false? Once a report is added to a HubSpot dashboard, it cannot be edited.

True
False

Why would you see “Unknown” appear in the location or region data in your countries report?

The search engine is encrypting the user data. This is common on Google.
The region or country’s ISO data is unavailable.
A contact submitted a HubSpot form on a page without the HubSpot tracking code.
You haven’t set up your sources report with your HubSpot account manager yet.

What is customer churn?

The rate at which customers leave your company
The rate at which customers choose not to leave your company
The rate at which customers refer their friends to your company
The rate at which your leads turn into customers

What is a sankey graph?

A visualization that represents the flow of data or resources between different entities. It uses arrows of different widths to show the quantity or proportion of flow between nodes.
A visualization that’s divided into sectors, or “slices,” to represent categorical data. Each slice corresponds to a specific category or group, and the size of each slice represents the proportion or percentage that category contributes to the whole.
A visualization that uses line segments to display trends and changes over time. It is a powerful visualization tool used to analyze and understand the relationship between variables.
A visualization that displays the magnitude and changes in values over time. It is similar to a line chart but adds an area below the line to fill the space between the line and the x-axis.

What is a dataset?

A collection of data from across your HubSpot account that can then be used in custom reports
A distinct organizational entity or segment within a company that operates independently with its own specific goals, workflows, and resources
A report (usually in a table form) you build using your custom data to derive unique insights about your strategies, systems, or customers
A way to visualize the objects, associations, and event data found within your HubSpot account

True or false? You can embed Google Data Studio reports into your HubSpot dashboard.

True
False

How does HubSpot join your data in the custom report builder?

Right joins
Left joins
Self joins
Inner joins

You’re building a report that can tell you which website pages your recent live chats are coming from. Based on the dimensions and measures you’d need to answer this question, which visualization type would be best suited for this report?

Table
Bar Chart
Pie Chart
Combination Table

True or false? In most cases, data dimensions should be placed on the y-axis.

True
False

You’re building a report to explore which HubSpot landing pages have the most views this month. Which default measure do you put on your y-axis?

Count of landing pages
Count of page views
Count of contacts
Count of website pages

In the custom report builder, what happens if you apply an ANY filter to the fields in your filtering options?

Data will appear in your report only if it adheres to all of the conditions set in the filters area.
Data will appear in your report if it adheres to any of the conditions set in the filters area.
Data will only appear in your report if you are a super admin in your HubSpot account.
Data that meets the conditions set in your filters area will be excluded from your report.

What is a null value?

A null value refers to a fictional product or service that a company includes in its inventory to maintain a sense of completeness, even though it has no actual use or existence.
A null value is a placeholder used for voided or canceled transactions in a company’s accounting records, typically resulting from errors, fraud detection, or other irregularities.
A null value is a special character added to your competitive analysis reporting that represents the absence of competition in a specific market or industry, indicating a monopoly or lack of alternatives for consumers.
A null value is a placeholder used when the value in a property is either unknown or missing.

You want to build a contact create attribution report that shows how your marketing assets are generating leads over time.Which data dimensions should you include in your report?

Interaction date; asset title
Interaction date; asset type
Interaction source; asset type
Interaction source; asset title

When should you set up custom analytics views in your sources or pages reports?

You should set this up as soon as ‌you think you may need one. A custom analytics view will only start tracking data the day it’s created and won’t include historical data.
You should set this up in the middle of your regional campaigns. HubSpot needs a start and end date to accurately capture and compile information into the view.
You should set this up at the end of your campaign, because data is pulled from your sources and pages report. The view will populate any historical data you need.
Due to the filters available in the sources and pages report after a recent update, the custom analytics views feature has been sunset. You no longer need to set them up to track the information you need.

True or false? You can create recurring dashboard emails to send reports to your team consistently.

True
False

Fill in the blank: ____ are facts that haven’t been processed enough to reveal their meaning.

Data
Information
Attribution
Analytics

Fill in the blank: The Top Posts report shows a list of your top ____ performing posts.

three
five
10
15

Select all that apply. Which type of metrics can help you evaluate the health of your Delight stage?

Repeat purchase rate
Referral rate
Win rate
Organic search rankings

Customer journey analytics uses which type of data?

First-party data
Second-party data
Third-party data
Fourth-party data

You’re building a report that identifies which companies closed the highest-earning deals this month. Based on the dimensions and measures you’d need to answer this question, which visualization type would be best suited for this report?

Table
Bar chart
Pie chart
Combination table

What is the advantage to changing your y-axis to the logarithmic scale?

You can effectively visualize complex data sets with a wide range of values.
You can easily interpret the graph, as the values on the y-axis are evenly spaced and increment at a constant rate.
You can visually exaggerate or downplay certain trends or patterns within the data.
You can increase engagement to your reporting strategy, because many people are more accustomed to linear scales.

In the custom report builder, what happens if you apply an ALL filter to the fields in your filtering options?

Data will appear in your report only if it adheres to all of the conditions set in the filters area.
Data will appear in your report if it adheres to any of the conditions set in the filters area.
Data will only appear in your report if you are a super admin in your HubSpot account.
Data that meets the conditions set in your filters area will be excluded from your report.

Fill in the blank: A relationship between one or more objects is called ____.

a double object
an association
an organization
a CRM

What is a property?

A property is a relationship between two objects.
A property is a field that stores information on HubSpot records.
A property is a table of data you use to store essential business information.
A property is a single entry that represents an individual or a company within the HubSpot CRM platform.

Which of the following is a feature seen in customer journey analytics but not the custom report builder?

Filters
Data dimensions
Optional steps
Various chart types

What is the benefit of using sample reports in the HubSpot custom report builder?

While sample reports cannot be customized, they create a controlled and isolated environment where you can test and experiment with various data dimensions and measures.
Once you select a sample report to build, HubSpot will preconfigure your dimensions and measures in the builder, which you can later customize.
Upon creation, sample reports are automatically emailed to your HubSpot admin, so you don’t have to worry about tedious follow-up.
Sample reports use artificial intelligence to not only preselect dimensions and measures, but based on the information in your account, create highly relevant custom filters.

True or false? You can include meetings data in your customer journey analytics reports?

True
False

Which HubSpot dashboard feature can you use to indicate the purpose of a dashboard?

Activity log
Dashboard description
Share dropdown menu
Permissions tab

What is a completed event referred to in HubSpot?

A record
A completion
An incompletion
A property

In a revenue attribution report, which data dimension would you need to answer the question: “Which channels influenced the most revenue?”

Interaction position
Interaction type
Interaction source
Interaction date

In a deal create attribution report, which data dimension would you need to answer the question: “What type of interactions happened before the deal was created?”

Interaction position
Interaction type
Interaction source
Interaction date

How many dimensions can you add to your attribution reports?

One
Two
Three
Four

Select all that apply. Which of the following UTM parameters should you always add to your tracking URLs?

Medium
Term
Source
Content

If a contact has the original source of referrals in HubSpot, that means the contact first accessed your site from which of the following?

A link on a different website
Your pay-per-click ads
Directly typing your URL into their browser
A search engine like Google or Bing

How does the linear attribution model calculate credit?

Equal credit is assigned to all interactions that occurred before the conversion.
22.5% of credit to the first interaction, the interaction that created the contact, the interaction that created the deal, and to the interaction that closed the deal. The final 10% is assigned to the remaining interactions evenly.
More credit is given to interactions that happen closer in time to the conversion.
All credit is assigned to the last interaction that led to a conversion like a closed won deal.

Select all that apply. What role can attribution play in your reporting strategy? Select all that apply.

Marketing attribution can help you identify your highest and lowest performing pieces of content.
Marketing attribution can help you conduct market research to forecast what types of changes you should make to optimize your content.
Marketing attribution can help you effectively assign different tasks and to-do lists to your team members to ensure your entire team continues to collectively solve for your customers.
Marketing attribution can help you determine what channels and campaigns are effectively generating leads and customers for your organization.

Select all that apply. What types of questions can marketing attribution answer? Select all that apply.

What was the marketing team’s contribution to generated revenue this year?
What assets drove the most leads last quarter?
Which type of customers have the highest propensity to return and buy from us again?
Why did our search campaigns outperform our social campaigns last month?

What’s the difference between service analytics and the report builder?

Service analytics has out-of-the-box reports; the report builder requires you to build every report from scratch.
The report builder has out-of-the-box reports; service analytics requires you to build every report from scratch.
Service analytics has in-depth reports; the report builder has more generalized reports.
Service analytics is generally for managers; report builder is for reps.

The topic cluster report is most powerful when contextualized with the information found in which HubSpot tool?

SEO Analytics
Google Ads (if you’ve connected your ads account)
Sales Analytics
Datasets

You want to create a new contact property where your existing customers can specify their preferred flavor of birthday cake. Which of the following would NOT be a recommended field type to store this categorical data under?

Single Checkbox
Dropdown Select
Multiple Checkbox
Single-Line Text

Which of the following data sources should be marked as primary to answer the following question: “How many contact views am I getting on my HubSpot landing pages?”

Contacts
Website Activities
Landing Pages
Website Pages

If you wanted to build a report with deals as your primary object and companies as your secondary object, what information would be included in your report?

All deal records and all company records will be included after the join.
All deal records and any associated company records will be included after the join.
All company records and any associated deal records would be included after the join.
All records except for deal and company records would be included after the join.

You want to build a report that answers the question: “How many marketing qualified leads do I have and how am I getting them?” Which dimension should you put in your breakdown by area?

Latest source
Source of last booking in meetings tool
Lead source
Original source

Which tool enables you to visualize your objects and their relationships in HubSpot?

Custom Report Builder
Datasets
Traffic Analytics
Data Model

What is a reporting statement?

an explanation of what insights the report will show and the data needed to build it
A characteristic or attribute that provides additional context or categorization to the data being analyzed
An explanation or prediction that serves as a starting point for further investigation or experimentation
A piece of descriptive information or data that provides context and additional details about a particular piece of data

Select all that apply. What type of content can you embed on your HubSpot dashboard?

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Answers: HubSpot reporting certification exam

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Which of the following attribution models are best for lengthy sales cycles?

What are UTM parameters?

When would you use a HubSpot contact create attribution report?

True or false? When designing dashboards, you should design them using a visual hierarchy.

Fill in the blank: A time decay attribution model gives ____.

Which of the following attribution models are best for lengthy sales cycles?

What are UTM parameters?

When would you use a HubSpot contact create attribution report?

True or false? When designing dashboards, you should design them using a visual hierarchy.

Fill in the blank: A time decay attribution model gives ____.

If you want to know which marketing effort is attracting people to your brand, which attribution model should you use?

What’s the difference between single source attribution and multi-touch attribution models?

Select all that apply. Why would a user be bucketed under “Direct traffic” in HubSpot?

When is a session or contact bucketed under “Other campaigns” in HubSpot?

Why would you see “unknown” or “Unknown SSL” appear in your Organic search traffic in the sources report in HubSpot?

True or false? Events are mutable.

What information do data dimensions help you access in an attribution report?

Which of the following is NOT a source found in the sources report?

Select all that apply. Which of the following UTM parameters are typically only used for ads campaigns?

You’re hoping to identify which lifecycle stages your top 50 company contacts are in. When building your bar chart in HubSpot, which measure would you include on the y-axis?

When is a session or contact bucketed under “Paid search” in HubSpot?

Select all that apply. What insights can be found within the countries report?

Select all that apply. Which type of metrics can help you evaluate the health of your Engage stage?

Insights about your gated content can be found in the analyze tab of which HubSpot tool?

Select all that apply. Which metrics can help you evaluate the success of your email marketing efforts?

Which Service Hub analytics reports can help you understand seasonal trends in your ticket volume?

Which Service Hub analytics reports can help you understand how well your channels are performing against their SLAs?

What does LTV measure?

Fill in the blank: An attribution model is _____.

How often should you be checking your attribution reports?

If you want to emphasize the touchpoints that initially captured leads’ attention and the touchpoints that directly led to conversions, which attribution model should you use in your report?

You’re hoping to identify which lifecycle stages your top 50 company contacts are in. How many data sources would you need to include in the custom report builder?

How often should you be checking your browsers report?

What insight can be found in the device types report?

Select all that apply. Which type of metrics can help you evaluate the health of your Attract stage?

What is metadata?

Which of these methods is NOT a way you can currently share your HubSpot dashboard?

When should you mark steps as optional in your customer journey analytics reports?

Fill in the blanks: You want to build a custom report to determine which channels help you generate the most marketing qualified leads. If you were building a bar chart, ____ should go on your x-axis, and ___ should go on your y-axis.

Select all that apply. What steps can you take if your embedded content isn’t appearing on your HubSpot dashboard?

In your ads dashboard, what does the engagement metric measure?

Customer journey analytics reports closely align with which of the following strategies?

Which of the following is NOT a standard HubSpot object?

How do objects organize your HubSpot data?

What is the disadvantage of storing your information in a single field type?

What is a join?

Which of the following data sources should be marked as primary to answer the following question: “Which of my sales teams is engaging with their leads the most?”

Select all that apply. If you’ve set your dashboard permissions to “Private to owner”, who can view or edit your dashboard?

True or false? Once a report is added to a HubSpot dashboard, it cannot be edited.

Why would you see “Unknown” appear in the location or region data in your countries report?

What is customer churn?

What is a sankey graph?

What is a dataset?

True or false? You can embed Google Data Studio reports into your HubSpot dashboard.

How does HubSpot join your data in the custom report builder?

You’re building a report that can tell you which website pages your recent live chats are coming from. Based on the dimensions and measures you’d need to answer this question, which visualization type would be best suited for this report?

True or false? In most cases, data dimensions should be placed on the y-axis.

You’re building a report to explore which HubSpot landing pages have the most views this month. Which default measure do you put on your y-axis?

In the custom report builder, what happens if you apply an ANY filter to the fields in your filtering options?

What is a null value?

You want to build a contact create attribution report that shows how your marketing assets are generating leads over time.Which data dimensions should you include in your report?

When should you set up custom analytics views in your sources or pages reports?

True or false? You can create recurring dashboard emails to send reports to your team consistently.

Fill in the blank: ____ are facts that haven’t been processed enough to reveal their meaning.

Fill in the blank: The Top Posts report shows a list of your top ____ performing posts.

Select all that apply. Which type of metrics can help you evaluate the health of your Delight stage?

Customer journey analytics uses which type of data?

You’re building a report that identifies which companies closed the highest-earning deals this month. Based on the dimensions and measures you’d need to answer this question, which visualization type would be best suited for this report?

What is the advantage to changing your y-axis to the logarithmic scale?

In the custom report builder, what happens if you apply an ALL filter to the fields in your filtering options?

Fill in the blank: A relationship between one or more objects is called ____.

What is a property?

Which of the following is a feature seen in customer journey analytics but not the custom report builder?

What is the benefit of using sample reports in the HubSpot custom report builder?

True or false? You can include meetings data in your customer journey analytics reports?

Which HubSpot dashboard feature can you use to indicate the purpose of a dashboard?

What is a completed event referred to in HubSpot?

In a revenue attribution report, which data dimension would you need to answer the question: “Which channels influenced the most revenue?”

Fill in the blanks: You want to build a custom report to determine which channels help you generate the most marketing qualified leads. If you were building a bar chart, __ should go on your x-axis, and _ should go on your y-axis.