Answers: HubSpot sales software certification exam

HubSpot sales software certification exam answers: Optimize your sales processes with our comprehensive certification exam answers for sales software. Access real exam questions, answers, and detailed explanations to excel in the sales software certification. Download now for free lifetime updates and drive sales efficiency with HubSpot.

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The HubSpot Sales Software Certification exam stands out as an exceptional resource for individuals seeking to master the intricacies of sales automation and customer relationship management (CRM) tools. Having successfully completed the certification and earned the certificate, I can confidently affirm its effectiveness in providing comprehensive insights and practical skills for leveraging HubSpot’s sales software to optimize sales processes.


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One of the most commendable aspects of this certification program is its emphasis on hands-on learning. Rather than merely presenting theoretical concepts, the curriculum is structured to guide participants through practical applications of the HubSpot Sales Software. From lead generation to deal management, each module equips learners with the knowledge and tools necessary to maximize the software’s capabilities and drive tangible results in their sales endeavors.

Additionally, the certification program is designed to cater to individuals of varying skill levels, ensuring accessibility and engagement for all participants. The blend of instructional videos, interactive quizzes, and real-world scenarios fosters an immersive learning experience that facilitates not only comprehension but also application of the acquired knowledge. This interactive approach enables learners to navigate the software confidently and implement best practices effectively in their sales workflows.

On a personal level, obtaining the HubSpot Sales Software Certification has been a pivotal achievement in my professional development journey. It has provided me with a comprehensive understanding of the software’s functionalities and empowered me to streamline my sales processes for enhanced efficiency and productivity. The insights gained from the certification have enabled me to leverage HubSpot’s sales software as a strategic asset, resulting in improved lead management, increased conversions, and ultimately, greater success in achieving sales targets.

In conclusion, the HubSpot Sales Software Certification exam is an invaluable credential for anyone looking to master the utilization of sales automation and CRM technology. Whether you’re a seasoned sales professional or a newcomer to the field, this certification equips you with the knowledge and skills needed to leverage HubSpot’s sales software effectively and drive success in your sales endeavors. I wholeheartedly recommend it to anyone aspiring to excel in the dynamic and competitive landscape of modern sales.

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How has the internet changed the relationship between buyers and sellers?

  • Customers have more options for sharing their opinions of your company with other prospective buyers.
  • Prospective buyers have more access to information about your company and products.
  • Sellers can better leverage the voices of happy customers to resolve the concerns of potential buyers.
  • All of the above

Explanation: The correct answer is All of the above. The internet has profoundly transformed the relationship between buyers and sellers by fundamentally altering the dynamics of information exchange and communication. Firstly, customers now have more avenues than ever to share their opinions and experiences with a company, whether through social media, review platforms, or forums. This democratization of feedback empowers consumers and significantly influences the purchasing decisions of other prospective buyers. Secondly, prospective buyers have unparalleled access to information about companies and their products or services. They can research extensively, compare offerings, read reviews, and gather insights from various sources, all without directly engaging with a salesperson. This abundance of information has shifted the balance of power in favor of the buyer, requiring sellers to be more transparent, responsive, and competitive in their approach. Lastly, sellers can harness the voices of satisfied customers to bolster their reputation and address the concerns of potential buyers. Positive reviews, testimonials, and user-generated content serve as powerful tools to build trust and credibility, facilitating the conversion of prospects into customers. In essence, the internet has fostered a dynamic and interconnected marketplace where information flows freely, influencing buyer behavior and shaping the strategies of sellers in an increasingly digital landscape.

Which of the following is the best description of how to filter records in HubSpot CRM?

  • Your IT department can filter records for you in as little as three hours from the time of your request.
  • You can search for exact record matches and sort the results alphabetically or by the date they were created.
  • You can filter your records by using simple command line prompts.
  • You can filter the records you have access to in real time based on values contained in their contact properties.

Explanation: The correct answer is You can filter the records you have access to in real time based on values contained in their contact properties. In HubSpot CRM, filtering records involves the dynamic process of sorting and displaying contacts, companies, deals, or other data based on specific criteria or attributes. This functionality allows users to customize their view of the CRM data, enabling them to focus on relevant information and streamline their workflows. By filtering records based on values contained within their contact properties, users can quickly locate and analyze data that meets certain conditions or criteria. This real-time filtering capability ensures that users can access up-to-date information and make informed decisions based on the most relevant data available within the CRM system. It empowers users to efficiently manage their contacts, track interactions, and prioritize tasks, ultimately enhancing productivity and enabling more effective sales and marketing efforts.

If you send a tracked email to a contact and you get a notification saying they read it, when should you call them?

  • As soon as you see the first notification.
  • After they respond to your email.
  • After getting at least 10 notifications.
  • After getting three or four notifications.

Explanation: The correct answer is As soon as you see the first notification. When you receive a notification that a contact has read your tracked email, it indicates immediate engagement with your message. This moment presents an opportune time to follow up with a phone call while your communication is fresh in their mind. By reaching out promptly after the initial notification, you can capitalize on their interest and continue the conversation while they are actively considering your email’s content. Delaying the call until after multiple notifications or until they respond could result in missed opportunities or a loss of momentum in the engagement process. Therefore, leveraging the first notification to make a timely call demonstrates responsiveness and enhances your chances of furthering the conversation and moving towards your desired outcome, whether it be a sale, a meeting, or another form of interaction.

How do chatbots qualify leads?

  • By routing website visitors to the first available sales rep
  • By using a machine learning algorithm to rank your contacts based on the information contained in their contact properties
  • By asking website visitors a series of questions and taking different actions based on their answers
  • By calling the phone numbers stored in your contact records and having an automated conversation with them

Explanation: The correct answer is By asking website visitors a series of questions and taking different actions based on their answers. Chatbots serve as automated conversational agents that interact with website visitors in real-time. To qualify leads effectively, chatbots engage visitors in conversations, asking them a series of questions to gather relevant information about their needs, preferences, and intentions. Based on the responses provided by the visitors, chatbots can then take different actions tailored to each individual’s situation. These actions may include routing the visitor to a specific sales representative, providing relevant resources or information, scheduling appointments or demos, or offering assistance with specific inquiries. By dynamically adjusting their responses and actions based on the information gathered, chatbots can efficiently qualify leads and provide personalized experiences, ultimately enhancing engagement and conversion rates on the website.

Which of the following can you do with HubSpot’s mobile app?

  • Scan business cards to create new contacts.
  • Manage your deals and tasks.
  • Respond to live chats from your website.
  • All of the above

Explanation: The correct answer is All of the above. HubSpot’s mobile app offers a comprehensive set of features designed to enable users to stay productive and engaged while on the go. With the app, users can scan business cards using their device’s camera, instantly creating new contacts in their HubSpot account. This functionality streamlines the process of capturing leads and ensures that important contact information is readily accessible. Additionally, users can manage their deals and tasks directly from the mobile app, allowing them to stay organized and track progress on key sales opportunities and activities. Moreover, the app provides the capability to respond to live chats from the website, enabling users to engage with leads and customers in real-time, regardless of their location. By consolidating essential sales and marketing functions into a mobile-friendly interface, HubSpot’s mobile app empowers users to effectively manage their workflows and engage with prospects and customers anytime, anywhere, enhancing productivity and responsiveness.


How has the internet changed the relationship between buyers and sellers?

  • Customers have more options for sharing their opinions of your company with other prospective buyers.
  • Prospective buyers have more access to information about your company and products.
  • Sellers can better leverage the voices of happy customers to resolve the concerns of potential buyers.
  • All of the above

Which of the following is the best description of how to filter records in HubSpot CRM?

  • Your IT department can filter records for you in as little as three hours from the time of your request.
  • You can search for exact record matches and sort the results alphabetically or by the date they were created.
  • You can filter your records by using simple command line prompts.
  • You can filter the records you have access to in real time based on values contained in their contact properties.

If you send a tracked email to a contact and you get a notification saying they read it, when should you call them?

  • As soon as you see the first notification.
  • After they respond to your email.
  • After getting at least 10 notifications.
  • After getting three or four notifications.

How do chatbots qualify leads?

  • By routing website visitors to the first available sales rep
  • By using a machine learning algorithm to rank your contacts based on the information contained in their contact properties
  • By asking website visitors a series of questions and taking different actions based on their answers
  • By calling the phone numbers stored in your contact records and having an automated conversation with them

Which of the following can you do with HubSpot’s mobile app?

  • Scan business cards to create new contacts.
  • Manage your deals and tasks.
  • Respond to live chats from your website.
  • All of the above

Which of the following is NOT an option with the Slack integration?

  • Searching for contacts, companies, and deals
  • Making recorded phone calls
  • Accessing playbooks
  • Chatting with visitors to your website

Which of the following Sales Hub tiers have access to workflows (HubSpot’s automation platform)?

  • The free HubSpot CRM
  • Sales Hub Starter and above
  • Sales Hub Professional and above
  • Sales Hub Enterprise only

True or false? Changing the properties listed on one contact record will change the way properties are listed on every contact property you view.

  • True
  • False

What’s an ideal customer profile?

  • A checklist of the most basic attributes someone needs to have in order to be successful as your customer
  • A detailed description of a customer who has purchased your product in the past
  • A way of ranking the priority of your leads
  • A standard report available on your sales dashboard

True or false? In general, you should use the default options provided in the “Lead status” property.

  • True
  • False

If you enroll a person in a Sequence, what happens when they respond?

  • The “post-contact” steps of the sequence are triggered,
  • The sequence continues executing until all of the steps are completed.
  • The sequence alerts you that they have responded.
  • The sequence automatically terminates.

When making a call from HubSpot CRM, what’s the best way to take notes during a call?

  • Add a note to the contact record.
  • Update the “Last Call” property on the contact record.
  • Use the notes area that appears during the call to type notes.
  • The call is automatically recorded, so notetaking is unnecessary.

Which of the following is NOT a required part of an email template?

  • A name for the template
  • An email subject line
  • The body of the email
  • The recipient’s email address

What can you use the documents tool for?

  • You can use it to share a document with your contacts and get insights into how they interact with it.
  • You can use it to create customized documents such as personalized quotes.
  • You can use it to take notes about the conversations you have with your contacts throughout your sales process.
  • You can use it for customized reports about the webpages a contact visits most frequently.

You can do all of the following with the meetings tool EXCEPT:

  • Create multiple links, each with different booking restrictions.
  • Create a team link that looks at the availability of you and specific teammates.
  • Access your prospect’s calendar to check their availability.
  • Generate videoconferencing links with HubSpot’s Zoom integration.

Which of the following is a best practice when sending emails as part of your task queue?

  • Use the email scheduling tool to make sure your emails will be delivered at a time that’s convenient for your contacts.
  • Send emails first thing in the morning to make sure your contacts see them when they get into work.
  • Send emails at the end of the day to avoid interrupting your contacts’ daily schedule.
  • Use the sequences tool to make sure your emails get re-sent to the recipient if they don’t respond.

When you send a tracked email, you receive a notification every time the email is opened. You can receive these notifications in all of the following ways EXCEPT:

  • An instant notification on your computer, if you’re using the Chrome or Outlook extension.
  • A push notification on your phone, if you’re using the HubSpot mobile app.
  • In the activity feed inside HubSpot CRM.
  • A phone call, if you’re using HubSpot’s virtual secretary.

True or false? When you add a note to a contact record, the content of the note automatically gets emailed to that contact.

  • True
  • False

What is a sequence?

  • The steps of your sales process
  • An automated series of emails and tasks
  • A playlist of tasks that you can work through
  • An outline to follow during a sales call

If you’re enrolling a contact into a sequence and you see a warning that you’ve reached your emailing limit, what do you need to do?

  • Wait until tomorrow to enroll the contacts into your sequence.
  • Choose different contacts to enroll into the sequence.
  • Log into HubSpot with a different account.
  • Schedule the email to send on a different day.

A playbook can include all of the following EXCEPT:

  • Videos and images.
  • Written instructions.
  • Live chat.
  • Interactive buttons.

If you don’t have access to the playbooks tool, which free Sales Hub tool would be your best choice for inserting an outline into your call notes?

  • Templates
  • Documents
  • Snippets
  • Meetings

Where do your team’s interactions (phone calls, emails, etc.) with contacts appear inside HubSpot CRM?

  • On the contact’s timeline
  • In contact properties
  • Under the “Interactions” tab
  • On the profile of the rep who contacted them

Which Sales Hub tool would you use to add products to a deal?

  • Products
  • Quotes
  • Templates
  • Documents

Which Sales Hub tool would you use to send a quote to a prospect?

  • Products
  • Quotes
  • Deals
  • Templates

What information shows on the timeline of a company record?

  • Only the interactions you’ve manually added to it.
  • All of the interactions you’ve had with any contact at the company.
  • The history of the company, as pulled from public records.
  • Company records don’t have timelines.

True or false? HubSpot Video is part of the quotes tool.

  • True
  • False

If you need a report that isn’t included by default on the sales dashboard, what should you do first?

  • Create a custom report that gives you the information you need.
  • Look in the reports library for a report that provides the information you need.
  • Export your data into a spreadsheet and create a report in your favorite spreadsheet program.
  • Go to the reports marketplace and see if you can purchase the needed report.

There are several ways to create contacts. One way is to create contacts manually. All of the following are also ways to create contacts EXCEPT:

  • Form submissions from your website.
  • Business card scanning through HubSpot’s mobile app.
  • Automatic contact creation from emails, if your inbox is connected to HubSpot.
  • The Slack integration.

Where can you send a tracked email from?

  • Contact, company, and deal records
  • A Gmail or Outlook inbox
  • HubSpot’s mobile app
  • All of the above

True or false? You should customize an email template every time you send it out.

  • True. Personalization tokens are just placeholders that need to be manually replaced.
  • True. The template is a starting point, but every email you send should be customized for the contact you’re sending it to.
  • False. The point of email templates is to save you the trouble of customizing individual emails.
  • False. Some emails might need additional customization, but a good template can be sent “as is” in most cases.

Which of the following is true about an email template’s name?

  • The template’s name is the same as its subject line, so it needs to be short, clear, and focused on the recipient’s needs.
  • The name is only visible internally, so it should be whatever makes the most sense to you and your team.
  • The name is automatically generated and cannot be changed.
  • The name should be less than 30 characters in length.

You work for a company that has a form where people can request a free consultation. You want to create a list of people in your territory who have submitted this form. Which tool will you need to use to do this?

  • Saved filters
  • Task queues
  • Forms
  • Lead flows

When you create a task, you can have HubSpot send a reminder email to the person the task is assigned to. When will the reminder email be sent?

  • Reminder emails can be set when you create the task to send on any date.
  • Reminder emails are always sent on the date the task is due.
  • Reminder emails are always sent three business days before the due date.
  • Reminder emails are always sent as soon as the task is created.

Which of the following is NOT a type of task in HubSpot CRM?

  • Follow up
  • Call
  • Email
  • To-do

What’s the BEST way to add people from your saved filters into a task queue?

  • Check the boxes next to each person and bulk-create a task for all of them. As you create the task, be sure to select the appropriate queue.
  • “Task queue” and “saved filters” are different names for the same thing.
  • Open each contact record and create tasks one at a time. It’s important to create the tasks individually to make sure they’re personalized.
  • Drag and drop people from the saved filters into the task queue.

When creating an email template, how would you include the contact’s name in the greeting?

  • Personalization tokens
  • Fill-in-the-blank areas
  • Static text
  • None of the above

When creating an email template, how would you include the contact’s phone number?

  • Personalization tokens
  • Fill-in-the-blank areas
  • Static text
  • None of the above

When creating an email template to confirm a meeting with someone, how would you include the time the meeting was scheduled for?

  • Personalization tokens
  • Fill-in-the-blank areas
  • Static text
  • None of the above

When creating an email template to schedule a meeting with someone, how would you add a description of the topics the meeting was supposed to cover? For example, “I’d love to find a time to dive deeper into [insert topic here].”

  • Personalization tokens
  • Fill-in-the-blank areas
  • Static text
  • None of the above

When creating an email template, how would you add the next steps? For example, “If you’d still like to talk about this, please let me know the best time to reach you.”

  • Personalization tokens
  • Fill-in-the-blank areas
  • Static text
  • None of the above

When creating an email template, how would you add a personalized closing line?

  • Personalization tokens
  • Fill-in-the-blank areas
  • Static text
  • None of the above

Fill in the blank: A ___________ is a record used to track the progress of an individual sale.

  • deal stage
  • deal record
  • deal pipeline
  • deal forecast

Which of the following is NOT a default contact property in HubSpot CRM?

  • Favorite flavor of cake (a free-fill sample property)
  • Next activity date (the date of a contact’s next meeting or task, if any)
  • Form submission (the name of any form the contact has submitted from your website)
  • Last contacted (the date or time period a person last received contact from a member of your sales team)

What are deal stages?

  • The important milestones a person has to pass in order to become your customer.
  • The steps you need to take in order to close a deal.
  • The process you need to go through in order to add a deal to HubSpot CRM.
  • One-word descriptions of a contact or company’s qualification as a lead.

Email templates use personalization tokens to pull information from CRM properties into your emails, but you should also leave room to personalize every email you send. Why?

  • To provide more value to your prospect
  • To include relevant details from other conversations you’ve had
  • To make sure the email addresses the recipient’s specific needs
  • All of the above

Which Sales Hub tool would you use to add your terms of service to a quote?

  • Templates
  • Documents
  • Snippets
  • Meetings

What is a task queue?

  • A playlist of activities you can work through, one at a time.
  • A filtered list of contacts that shows you the most important people to focus on.
  • A written list of goals you want to achieve in a given day or week.
  • The feature in HubSpot CRM that helps you create multiple tasks at once.

All of the following are default reports in HubSpot CRM EXCEPT:

  • Deal revenue leaderboard.
  • Deal forecast.
  • Sales performance.
  • Deals closed vs goal.

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