Answers hub spot social media marketing certification exam

HubSpot social media marketing certification exam answers: Become a social media marketing expert with our comprehensive certification exam answers. Access real exam questions, answers, and detailed explanations to master the social media marketing certification. With free lifetime updates, stay ahead in the rapidly evolving landscape of social media marketing.

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The HubSpot Social Media Marketing Certification exam is a transformative journey into the realm of digital marketing, offering profound insights and actionable strategies for mastering social media platforms. As someone who has successfully completed the certification and proudly holds the certificate, I can attest to its immense value in today’s digital landscape.

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Passing exams is not a workout. Multiple attempts won’t make you stronger.

What makes this certification program truly exceptional is its comprehensive coverage of social media marketing fundamentals and advanced tactics. From understanding audience personas to crafting engaging content and analyzing performance metrics, each module is meticulously designed to equip marketers with the skills needed to thrive in the ever-evolving world of social media.

One of the standout features of the program is its practical approach to learning. Rather than focusing solely on theory, the curriculum is enriched with real-world examples and case studies, allowing participants to apply their knowledge in meaningful ways. This hands-on experience not only deepens understanding but also instills confidence in implementing effective social media strategies.

Personally, obtaining the HubSpot Social Media Marketing Certification has been a game-changer for me. It has empowered me to navigate the complexities of social media with ease, enabling me to create compelling campaigns that resonate with our target audience. The insights gained from the program have not only elevated my digital marketing skills but have also contributed to tangible results, including increased engagement, brand visibility, and conversions.

In conclusion, the HubSpot Social Media Marketing Certification exam is a must-have for anyone looking to excel in digital marketing, particularly in the realm of social media. Whether you’re a seasoned marketer or just starting out, this certification provides the knowledge, tools, and confidence needed to succeed in leveraging social media platforms effectively. I highly recommend it to anyone aspiring to make a significant impact in their organization’s digital marketing efforts.

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Social media helps you expand your other marketing efforts.
Social media helps you attract buyers.
Social media helps you send better emails.
Social media is a key driver for word-of-mouth marketing.

Explanation: Not having a social media strategy does not directly correlate with sending better emails. While social media can certainly complement and enhance other marketing efforts, such as expanding reach and attracting potential buyers, its direct impact on email quality or effectiveness is not inherently evident. A well-crafted social media strategy can indeed contribute to building brand awareness, engaging with customers, and driving word-of-mouth marketing, but it doesn’t inherently translate into improved email performance. Therefore, the correct answer is “Social media helps you send better emails” because it does not align with the typical benefits associated with having a social media strategy, such as amplifying marketing efforts, attracting buyers, or driving word-of-mouth marketing.

True
False

Explanation: True. A buyer persona is indeed as crucial as business objectives when formulating a social media strategy. Buyer personas represent semi-fictional representations of your ideal customers, based on market research and real data about your existing customers. They help in understanding customers’ needs, behaviors, and demographics, which is essential for tailoring social media content and engagement strategies effectively. By aligning your social media efforts with buyer personas, you ensure that your content resonates with your target audience, leading to better engagement and conversion rates. Neglecting buyer personas in your social media strategy can result in generic content that fails to address the specific pain points or interests of your audience, leading to ineffective campaigns and wasted resources. Therefore, acknowledging the importance of buyer personas alongside business objectives ensures that your social media strategy is customer-centric and more likely to achieve your overarching business goals.

Which network has the longest life for a piece of content?

Facebook
LinkedIn
Snapchat
Pinterest

Explanation: Pinterest has the longest life for a piece of content among the options listed. This is because Pinterest operates as a visual discovery platform where users search, save, and revisit content over extended periods. Unlike other social media platforms where content may have a short lifespan due to the rapid flow of new posts, Pinterest content tends to have a longer shelf life. Pins, which are images or videos users save to boards, can continue to be discovered and engaged with over time, often resurfacing in users’ feeds or search results months or even years after they were initially pinned. Additionally, Pinterest’s algorithm prioritizes content relevance and quality, further extending the longevity of well-curated and engaging pins. As a result, businesses and content creators can benefit from the sustained visibility and engagement that Pinterest offers, making it an ideal platform for content with enduring appeal and value.

Facebook
LinkedIn
Twitter
Pinterest

Explanation: Twitter is the social network where you should share content most frequently among the options provided. Twitter’s platform is characterized by its fast-paced, real-time nature, where tweets are rapidly disseminated and consumed by users. Due to the constant stream of updates on Twitter, sharing content frequently is essential to maintain visibility and engagement with your audience. Unlike other platforms where excessive posting may lead to saturation or disengagement, Twitter’s dynamic feed allows for more frequent posting without overwhelming followers. Moreover, the lifespan of a tweet is relatively short compared to other social networks, making regular posting necessary to ensure that your content reaches as many users as possible within the platform’s active timeframe. Additionally, Twitter’s algorithm prioritizes recent and relevant content, further emphasizing the importance of frequent sharing to stay relevant and visible in users’ feeds. By sharing content more frequently on Twitter, businesses and individuals can maximize their reach, drive engagement, and maintain a strong presence in the fast-paced Twitterverse.

True
False

Explanation: True. Social listening indeed can help you find leads. Social listening involves monitoring social media platforms for mentions, discussions, and trends related to your brand, industry, or relevant keywords. By actively listening to conversations happening on social media, businesses can identify potential leads who are expressing interest or seeking solutions related to their products or services. Through sentiment analysis and keyword tracking, social listening tools can help pinpoint individuals or organizations that exhibit buying signals or indicate a need for the products or services offered. Furthermore, by engaging with these leads in real-time or proactively reaching out to offer assistance or solutions, businesses can nurture relationships and convert social media interactions into valuable leads. Therefore, integrating social listening into your marketing strategy can be an effective way to identify and capitalize on lead generation opportunities within the dynamic landscape of social media.

Social media helps you expand your other marketing efforts.
Social media helps you attract buyers.
Social media helps you send better emails.
Social media is a key driver for word-of-mouth marketing.

True
False

Which network has the longest life for a piece of content?

Facebook
LinkedIn
Snapchat
Pinterest

Facebook
LinkedIn
Twitter
Pinterest

True
False

True
False

Why are hashtags helpful?

To aid search, track campaigns, and to influence the creation of user-generated content
To keep track of ephemeral content that disappears
To demonstrate to executives the power of organic reach on a piece of content
All of the above

True
False

A hard look at the data from all your social accounts and the social conversations about your brand and your competitors
A method to direct your audience in all channels to the best way they can have a conversation with you
A way to reach your customers and prospects in unprecedented ways, with greater reach and more specific targeting than ever before
A tool to look for unhappy customers of a competitor and reach out with an offer to help, thus generating leads

Which of these KPIs demonstrate engagement? Choose all that apply.

Direct sales revenue from social media
Mentions
Sharing and retweets
Likes or Favorites
Customer satisfaction

Which KPI is most likely to be a vanity metric?

Reach
Engagement
Return on Investment (ROI)
Retention and loyalty

True
False

Hiring the right number of people
Developing the right amount of content
Getting executive buy-in for social ideas
Retaining customers

True
False

Distributed
Dandelion
Holistic
Hub and Spoke

Why do stakeholders matter as you begin to develop your team structure?

Stakeholders help you plan for the future.
Stakeholder needs may be the same as your needs and their buy-in may help you influence senior leaders.
Stakeholders help you decide if you need to develop a team to help you do social advertising.
Stakeholders help you determine how social media for your company will change in the next year, three years, or five years.

Why would you want a service to help you manage and discover influence?

To help you discover what hashtags are working the best
To determine which channels are the most important
To know what type of customer information to regularly monitor
To identify individuals who have the biggest following and high social clout

True
False

Sentiment
Competitive advantage
Click-through rates
Customer satisfaction
Number of social followers

Research the costs of agencies that can do the work.
Consider industry research to back up your plan.
Position your program as an experiment or pilot.
Create a robust PowerPoint with statistics to back up your plan

Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures reputation from higher- level perspective.
Social listening involves answering and responding to specifically support questions, while social monitoring is for the purpose of marketing intelligence and research.
Social listening can only be done natively within each social media site, whereas social monitoring requires technology to aggregate sentiment from various places.
Social listening is done by your sales team to find new opportunities, while social monitoring is done by your marketing team to learn what competitors are doing.

Responding only to positive social posts and re-sharing them tells the rest of your followers how great you are.
Responding only to negative social posts with helpful, knowledgeable responses shows that you care.
Responding to social posts—whether they’re positive or negative— shows that you’re listening, and your customers are being heard.
Responding to a social post within one hour shows that your company is full of social-savvy whipper snappers.

Your competitors’ marketing material can be copied and used for your own product or service.
Your product team can explain to customers exactly why they built that feature a certain way.
Your sales team can listen to their closed/won deals and find great upsell opportunities via social listening.
Customer feedback, whether positive or negative, can help sales people and product teams better solve for the customer’s needs.

It’s an important skill for professionals to be able to analyze and communicate the return on investment expected from their requested budget.
So that after the investment is made, you can go back and see whether it has lived up to expectations.
To clearly outline the expected value gained from a software investment and set the expectation with your manager of how you’ll realize that value.
Social monitoring technology is particularly expensive and difficult to determine a return on investment.

What should you do if your competitor has a big public blunder?

Send my sales team to follow up with every negative post about the incident so that we can take this opportunity to win their business.
Amplify the competitor’s blunder, telling your followers “See this? We would never do this.”
Maintain a helpful approach and have empathy for the company’s missteps. Reply thoughtfully and empathetically to posts where appropriate.
Stay completely silent and make sure your company never experiences the same thing.

They help my pages load faster via social networks.
They track who initially shared my company’s content out on social media.
They allow me to track where traffic is coming from on social media.
They’re really just a nice-to-have for big marketing campaigns.

True
False

They help you make light of what would otherwise feel like serious content.
They help you demonstrate complex concepts quickly and easily.
They help you show how culturally in-touch you are.

“Real-time marketing” refers to:

Developing content on the fly for local, national, or global events happening online or offline.
Developing content on the fly for local, national, or global events happening online only.
Developing content on the fly for local, national, or global events happening offline only.
Developing content and publishing it in the time zone where the majority of your target audience resides.

True or false? You should make sure experimentation is ingrained in your strategic plan.

True
False

When developing your brand’s tone, _______ is key.

timing
budget
context
personality

True or false? Jumping onto an unrelated hashtag to promote your material is spammy.

True
False

True
False

Which of the following is NOT an example of active language you should use on a call-to-action?

“Subscribe here”
“Donate”
“More here”
“Watch”

True or false? If you’re posting the same content across different channels, make sure you post them simultaneously—on the same days and at the same times.

True
False

Ran a massive Facebook campaign to advertise their brand to fans
Developed a highly successful public relations campaign that used social media to share their messages
Invited their fans to share photos of their trench coat
Began working with a famous influencer to take over their Instagram feed

Which of the following is NOT a type of influencer?

Industry
Content creator
Attorney
Local
Celebrity

True or false? Commissions for celebrity influencers are generally 5% of the sale.

True
False

Which of the below is NOT one of the three factors determining how an influencer can impact behavior?

Relevance
Reach
Resonance
Recognition

True or false? A channel takeover, such as letting an influencer run your Instagram or Twitter handle for a day, is a good idea for brands.

True
False

True or false? Your campaign should also help the influencer build authority and further their own content or reach.

True
False

Why is user-generated content (UGC) so important? Choose all that apply.

UGC helps brands understand their target audience.
UGC improves site engagement and time spent on the website.
UGC provides means for other users to connect, which then builds a stronger community.
UGC is inherently peer reviewed, making it more trustworthy.

True or false? “Earned” media is exposure your brand has paid for, e.g., advertising or promotions.

True
False

Do brands have legal ownership over content that users generate about their brand?

Why is content moderation important for user-generated campaigns?

To copy the content for use on the company website and in other advertising
To engage the community and reward those who go above and beyond
To police any incorrect usage of brand logos and assets
None of the above

Build your brand
Increase customer loyalty
Improve reputation
All of the above

True
False

Increased sales
Less returns as individuals do more self-service via social media
Saving money on call center interactions
Using a social media agency to deliver content to customers

A contract between a service provider and a customer regarding the scope of the in-person or over-the-phone service to be provided
The agreement a company makes to commit to answering social media responses in a specific amount of time
A confidentiality agreement that creates a legal obligation to privacy and compels those who agree to keep any specified information obtained in social media secure
An agreement designed to regulate the relationship between a provider of social media marketing services and a client for those services

True
False

True or false? It’s not a good policy to delete all negative comments.

True
False

When a salesperson sends a direct message to a new follower with an offer or request to go to the company’s website
When a salesperson provides value by offering thoughtful content and answering questions for prospects
When a salesperson follows all a prospect’s social media channels and tags them with regular product offers
When a salesperson supplements their social posts with digital advertising

True
False

How much of the buyer’s journey is digital?

After sufficient rapport has been built and the customer is looking for what you have to sell
After a prospect follows them back on a social channel
After the first casual conversation you have with the person in social media
A month after you follow the prospect on social media

True or false? The world has changed and so has how we think about inbound, which is why advertising should be considered part of your marketing playbook.

True
False

Fill in the blank: “Facebook Ads is great for targeting based on _, while Google Ads targets based on your audience’s __.

buyer stage; interests
problems; ideas
interests; intent

True or false? It’s always better to target your ads towards as broad a group of people as possible.

True
False

Which of the following would not contribute to ad fatigue?

Using the same image on your ad for over a month
Using only Facebook for your advertising strategy
Offering the same ebook in your ad for two months straight
All of these would contribute to ad fatigue

The number of leads you generate that actually become paying customers is known as your ________.

average conversion rate
average lead-to-customer rate
average revenue
average lifetime value of a customer

You’re starting a project and don’t have a past campaign to use as a benchmark. How can you secure executive buy-in?

Research the costs of agencies that can do the work.
Consider industry research to back up your plan.
Position your program as an experiment or pilot.
Create a robust PowerPoint with statistics to back up your plan.

Work hours
Agency or freelance costs
Social media software and services
Content development expenses
All the above

True
False

It’s difficult to know how much revenue is generated from a sale that originates from a social media campaign.
It can be months before you’ve closed new customers from a social media campaign.
Understanding how you stack up to your competition can help you pivot and make better business decisions.
Calculating ROI on social media is super hard to prove.

True
False

crisis plan
advocacy plan
social media policy

Educate employees on the importance of having a social media policy for all team members within the organization.
Reward the employees who are shining stars and are doing the right things on social media.
Research best case studies for brands that are using social media policies effectively.
Determine what not to do for social media policies for employees.

preparation
recovery
response
crisis

True or false? Evaluating the team dynamics and how each member did in the crisis along with analyzing the reactions, KPIs, and overall response to the crisis happens during the response stage.

True
False

True or false: Ephemeral stories are quick bits of content, both video and photo, often with fun filters and “stickers” that disappear after a short period of time (1-24 hours).

True
False

True or False? You should revisit your KPIs every 18 months.

True
False

True or false? Simon Sinek says that people want to buy what you have. They don’t care about what you believe.

True
False

Start with the social networks your buyer personas use to learn about and interact with brands.
Facebook has over two billion monthly active users, so start there.
Create an account on all of them, and see which ones your audience gravitates towards.
If you haven’t started your social presence by now, unfortunately it’s too late.

Visual images are usually things like ________. Choose all that apply.

photos
infographics
animated GIFs
illustrations

Let’s say you conduct a content audit on your competitors and see that they’re having success with live video, but you haven’t really tried live video yet. What might you do?

Give up – they’ve already won the space, and it’s doubtful you can catch up at this point.
Immediately start doing live video on every channel to take back your audience.
Test out live video on different channels, and see how your audience responds.

True or false? Humanizing your brand gives you a competitive edge because people like making connections, and they like to invest their time and money in people they can relate to.

True
False

Voice refers to:

The distinct and steady personality or style of your brand.
A particular identity or image that’s regarded as an asset to a company.
The moods and attitudes of specific content pieces, which can change depending on the channel, the situation, and the audience.
The set of human characteristics that are attributed to a brand name.

Creating value for them.
Posting only your own content.
Re-posting all the content that they share with you.

20% of your social content should promote your own brand, and 80% of your social content should be anything that truly interests your audience and engages them in conversations.
80% of your social content should promote your brand, and 20% of your social content should be anything that truly interests your audience and engages them in conversations.
20% of your social content should be video that interests your audience, and 80% should be content that promotes your brand.

An ad for your upcoming webinar on network security should lead people directly to ___________.

a blog post on network security
your home page
a landing page where they can quickly sign up for the webinar
your About Us page

What is one of the major benefits of Facebook Lead Ads?

Facebook will serve these ads on Pinterest in addition to Facebook.
They only serve your ads to a small group of highly qualified people.
The pre-filled form in Facebook makes it super easy for your audience to convert on—especially on mobile.
They’re optimized for a desktop audience, which is proven to convert better than mobile users.

Prove the value of social media within your organization.
Show how social media can impact all departments, ranging beyond Marketing and Sales to HR to Engineering to PR.
Show influencers how enticing it would be to work with your company.
Understand and measure brand reputation and gain control of that conversation.

Pausing marketing emails
Sending out promotional sponsored posts and tweets during a crisis
Assessing the planned blogging and campaign schedule for appropriateness
Creating a blog post to address the situation as needed

Why should you be careful about monitoring competitors?

Your competitors can tell when you’re monitoring them, and they may get offended and retaliate.
It’s easy to get consumed with competitive intelligence and lose sight of your unique strategy and customer.
Competitors aren’t the only reason people don’t buy your product or service.
Competitive intelligence is best used for highly competitive markets only.

competitors
revenue targets
business goals and buyer personas
budget

True or false? Curating content means publishing someone else’s content as if it were your own.

True
False

Which one of the following is NOT a way that UGC can help marketers?

Provide social proof and amp up your credibility
Boost SEO
Enable you to get past ad blockers because the content doesn’t come through like a typical ad
Extend your budget
Provide deep insight into the effectiveness of your content mix

True or false? 12% of people generate 70% of the impact online.

True
False

Which type of influencer might be primarily behind the scenes in your marketing campaign?

Micro-influencers
Celebrity
Local
Content creators
Industry influencers

Why should you trust the influencer and give them creative license?

They’re famous.
They understand their audience and what they want.
They might sabotage your brand if you don’t let them do things their way.
They might enlist their famous friends to help your brand.

Employees going rogue on social media
A celebrity posting an update that sparks outrage
A hack into a Twitter account for a major brand
These are all examples of a social media crisis.

Fill in the blank: Instagram stories are a great way to _____________.

demonstrate complex concepts quickly and easily
directly message a customer to answer a question
deliver video podcasts
drive traffic and engagement

True or false? One-to-one engagement doesn’t result in customers spending more.

True
False

True or false? Selling to prospects by messaging them on Facebook could be seen as invading their private space.

True
False

Answers: HubSpot social media marketing certification exam

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Which of the following is NOT a benefit of having a social media strategy?

True or false? A buyer persona is as important as business objectives when developing a social media strategy.

Which network has the longest life for a piece of content?

On which social network should you share content most frequently?

True or false? Social listening can help you find leads.

Which of the following is NOT a benefit of having a social media strategy?

True or false? A buyer persona is as important as business objectives when developing a social media strategy.

Which network has the longest life for a piece of content?

On which social network should you share content most frequently?

True or false? Social listening can help you find leads.

True or false? Social content is only used during the attract and delight stages of the inbound methodology.

Why are hashtags helpful?

True or false? It’s necessary to conduct a social media audit every 2–3 years.

What is a social media audit?

Which of these KPIs demonstrate engagement? Choose all that apply.

Which KPI is most likely to be a vanity metric?

True or False? In social media, a service level agreement (SLA) refers to how much time passes between when a customer reaches out and when the company responds.

What is the biggest challenge that most social media practitioners have?

True or False? The Holistic model is the most common social team structure used by organizations today.

Which of the below is not one of the five types of social media models?

Why do stakeholders matter as you begin to develop your team structure?

Why would you want a service to help you manage and discover influence?

True or false? The best way to choose the right social media tool is to think about your business goals, then narrow down your choices based on that goal criteria.

What do senior leaders care about when it comes to your social media plan? Choose all that apply.

What should you do to secure executive buy-in if you’re starting a social media project and don’t have a past campaign to use as a benchmark?

What’s the difference between social listening and social monitoring?

How can social media listening increase customer advocacy?

How can social media monitoring inform your sales and product teams?

Why do you need to develop a business case for a new social monitoring technology?

What should you do if your competitor has a big public blunder?

Why are UTM parameters so valuable to your social listening and monitoring program?

True or false? Social media helps people feel INFORMED by helping them learn new things, stay up to date on topics that matter to them, and discover new ideas and trends.

What is the main benefit of using animated GIFs in social content?

“Real-time marketing” refers to:

True or false? You should make sure experimentation is ingrained in your strategic plan.

When developing your brand’s tone, _______ is key.

True or false? Jumping onto an unrelated hashtag to promote your material is spammy.

True or false? The longer your social posts, the more likely that content will be seen and re-shared.

Which of the following is NOT an example of active language you should use on a call-to-action?

True or false? If you’re posting the same content across different channels, make sure you post them simultaneously—on the same days and at the same times.

What did fashion brand Burberry do to revolutionize how marketers use social media?

Which of the following is NOT a type of influencer?

True or false? Commissions for celebrity influencers are generally 5% of the sale.

Which of the below is NOT one of the three factors determining how an influencer can impact behavior?

True or false? A channel takeover, such as letting an influencer run your Instagram or Twitter handle for a day, is a good idea for brands.

True or false? Your campaign should also help the influencer build authority and further their own content or reach.

Why is user-generated content (UGC) so important? Choose all that apply.

True or false? “Earned” media is exposure your brand has paid for, e.g., advertising or promotions.

Do brands have legal ownership over content that users generate about their brand?

Why is content moderation important for user-generated campaigns?

Why should you talk directly with your social followers and prospects?

True or false? Asking for reviews is something you should never do in social media.

What is NOT a way that a brand can see financial gain from doing social customer service?

What is a Social Media Service Level Agreement (SLA)?

True or false? When you use language in your social responses that is too casual, you lose the respect of your audience.

True or false? It’s not a good policy to delete all negative comments.

What is social selling the inbound way?

True or false? Canned messages are a quick and easy way to reach a wide audience in social media to find the right prospects.

How much of the buyer’s journey is digital?

When should a salesperson put forth the sales pitch in social media?

True or false? The world has changed and so has how we think about inbound, which is why advertising should be considered part of your marketing playbook.

Fill in the blank: “Facebook Ads is great for targeting based on _______, while Google Ads targets based on your audience’s ________.

True or false? It’s always better to target your ads towards as broad a group of people as possible.

Which of the following would not contribute to ad fatigue?

The number of leads you generate that actually become paying customers is known as your ________.

You’re starting a project and don’t have a past campaign to use as a benchmark. How can you secure executive buy-in?

Which of the following social media expense do you want to track so you can calculate ROI on your marketing campaigns?

True or false? When measuring your social media ROI, you calculate the effectiveness of an action by dividing the net income by the cost of this action and multiplying it by 100.

Why do you need to use leading indicators of revenue success when calculating ROI on your social media strategy?

True or False? To implement an effective social media strategy, you have to be aware of the legal challenges, not ethical ones.

A(n) ________ outlines guidelines and best practices for employees to follow on social media.

What’s the first step organizations and brands need to take when establishing a social media policy?

The _________ stage focuses on creating message maps and listening protocols on social media.

True or false? Evaluating the team dynamics and how each member did in the crisis along with analyzing the reactions, KPIs, and overall response to the crisis happens during the response stage.

True or false: Ephemeral stories are quick bits of content, both video and photo, often with fun filters and “stickers” that disappear after a short period of time (1-24 hours).

True or False? You should revisit your KPIs every 18 months.

True or false? Simon Sinek says that people want to buy what you have. They don’t care about what you believe.

When it comes to social listening, how do you know which social networks to start with?

Fill in the blank: “Facebook Ads is great for targeting based on _, while Google Ads targets based on your audience’s __.