Answers: HubSpot Social Media Marketing 2 Certification

## Which of the following should NOT be considered when setting a social media budget?
## How much does the average organization spend on social media marketing per month (in US dollars)?
## How does omnichannel marketing impact a customer's experience with a brand?
## True or false? In omnichannel marketing, it's best to post the exact same content across all social media platforms.
## When integrating social media into your broader omnichannel strategy, it's crucial to do which of the following?
## Which of the following is an unethical use of social media automation and AI tools?
## A company has recently launched a new product and is curious about public sentiment. They've received a significant amount of social media comments about the product. Which of the following strategies would be the most effective way to better understand general public perception?
## What benefit does AI bring to scheduling social media posts?
## True or false? AI can be used to generate content and create platform-specific messages and images in your brand voice.
## What is one of the benefits of AI in social media content creation as explained by Kate Bradley Chernis?
## What is a potential benefit of keeping social media management in-house?
## When hiring a social media agency, what is one of the important questions you should ask?
## Select all that apply. Under what condition(s) might a company consider outsourcing their social media tasks?
## True or false? Christina Garnett, a HubSpot principal marketing manager, suggests that outsourced social media managers need the same type of resources and knowledge as an in-house social media manager.
## What is one of the reasons brands are moving towards community-led growth?
## Which of the following was identified as a significant change in the social media landscape?
## Your company's marketing team is aiming to enhance its tracking capabilities to better understand user behavior across the web. A team member suggests that recent changes in privacy laws and data protection would make this easier. As an expert in the field, how do you respond?
## What are the two types of online communities?
## You’re part of a team at your company that's responsible for setting up an online community. While creating the strategy, one of your colleagues argues that considering an exit plan is unnecessary and a waste of time. How do you respond?
## What is one of the key performance indicators (KPIs) for measuring the success of an online community?
## What is one tactic to ensure success in community building?
## Select all that apply. Which element(s) are important to consider when developing your community strategy?
## Which of the following is NOT a reason why a business might build a social media community?
## Fill in the blank: If you're not prepared to invest time and energy into regular engagement with your community, you won't be able to reap the benefits of ______________.
## In the context of digital advertising, what are third-party cookies?
## Select all that apply. What are some of the new ways that marketers will need to adapt in a future without third-party cookies?
## In the context of digital marketing, what is zero-party data?
## Which type of marketing is characterized by targeting ads based on current events that customers may be interested in?
## What does Meta's Conversions API aim to do?
## How can you connect your website or server to the Meta Conversions API?
## In storytelling, what does the 'logic of emotion' mean?
## Select all that apply. For what reason(s) do we tell stories?
## According to Lately’s Kate Bradley Chernis, where should you start when thinking about the structure of a story?
## Which storytelling framework would be best suited to showcase the company's history, mission, and vision?
## Which of the following storytelling techniques is considered effective for social media?
## Fill in the blank: Visual information is cognitively processed ___ times faster than text-based information.
## Fill in the blank: In short-form video, editing styles should vary depending on the _________.
## Which of the following is NOT a potential benefit of using AI in social media content creation?
## Select all that apply. What is a potential downside of relying on AI for social media content creation?
## What is NOT a way to collaborate with micro-influencers for social commerce campaigns?
## How can live stream sales be made more engaging and interactive?
## What is the projected value of global sales USD via social media platforms by 2026?
## Fill in the blank: The connection between social and commerce essentially involves driving ______ and providing the immediate opportunity to buy.
## Which of the following is a crucial factor to consider when developing a social commerce strategy?
## Which of the following is NOT a technique you can use in your social commerce strategy?
## Which of the following statements best describes the benefits of short-form videos?
## True or false? Short-form videos are typically watched for less than 40% of their length.
## Which of these is NOT a good practice when repurposing long-form content into short-form videos?
## When creating videos for social media, how should you hold your phone when recording?
## If you don't have access to natural light when filming indoors, which affordable equipment could help create a well-lit environment?
## True or false? An engaging story that connects with your audience is more important than having high-quality lighting and expensive equipment.
## True or false? Most short-form videos are filmed horizontally.
## Fill in the blank: Jamal Meneide mentions three pillars for video editing and post-production. They are concision, clarity, and _____.
## What purpose does a call-to-action serve in a short-form video?
## Fill in the blank: _________ is a recommended strategy to keep viewers engaged throughout a video.
## Which of the following is a recommended practice in video creation?
## What's the benefit of having a script for your videos?
## True or false? First-party cookies allow businesses to analyze actions taken on other websites that were visited by a user.
## The SPACES model helps businesses determine the value of a community. What does the 'A' in SPACES stand for?
## True or false? The success of an agency's efforts should be measured by how many posts they can generate for your social media platforms.
## True or false? When budgeting for social media advertising, you shouldn’t run the same ad across all platforms.
## How much of your advertising budget should go towards ad spend?
## Which of the following is a primary advantage of using social media in omnichannel marketing?
## Select all that apply. According to the lesson, how can a community help businesses?
## You’re the new social media manager at a start-up company. During your first strategy meeting, an enthusiastic team member suggests choosing the platform for your social media community because it’s the most popular. How do you respond?
## What should a brand consider if it’s unsure whether to create a community or if it lacks the resources for a community team?
## As a digital marketing manager, you're in a meeting discussing user data and privacy on your company's website. A colleague voices concern that first-party cookies are often seen as non-essential and a breach of privacy. How do you respond?
## What is one of the changes happening in the field of digital advertising with respect to third-party cookies?
## What is one of the potential benefits of using second-party data in advertising?
## True or false? The Meta Conversions API only works effectively when used in conjunction with a browser pixel.
## How does LinkedIn's 'Group Identity for B2B' work?
## What is the purpose of using the underdog archetype in a social media storytelling campaign?
## Nicole O’Donnell suggests using what type of individuals to act as inspiration in storytelling for brands?
## How can you maintain authenticity while using AI to generate social media content?
## True or false? AI can be a powerful tool for improving your social commerce strategy by developing content and automating customer support.
## Fill in the blank: One of the primary considerations when planning short-form video content is the ___________.
## You’re collaborating with a video editing team on a social media campaign targeting a diverse, international audience. A team member suggests that text overlays or captions aren’t needed since the video's audio is clear. How do you respond?
## True or false? The Problem-Solution Framework involves showcasing the journey of a customer, from the initial awareness of the company's product or service, through the decision-making process, and ultimately to the post-purchase experience.
## Select all that apply. Why is user-generated content (UGC) important for social commerce?
## What kind of influencer often has a smaller following, but a highly engaged audience that trusts their opinions?
## Select all that apply. What is a benefit of filming videos with a smartphone for social media content?
## According to Jamal Meneide, which part of a short-form video is the most important?
## Which of the following is NOT recommended when creating short-form videos?
## You are advising a team of video content creators who are targeting a Gen Z audience. One of the creators mentions incorporating a technique they heard about called the 'millennial pause' into their editing style. How do you respond?
## Which statement best describes the concept of Web3?
## True or false? AI can be used to tailor advertising content and target specific users based on their interests, demographics, and other data points.
## You're in a meeting with your marketing team discussing the performance of your company's social media community. A new team member suggests tracking the company's profit margin as a key performance indicator (KPI) for the social media community. How do you respond?
## Fill in the blank: _________ shopping is a trend where companies showcase their products in real-time, providing an engaging and interactive experience for customers.
## What is NOT considered a best practice while creating short-form videos?