When advertising, how do loyalty-based objectives differ from consideration-based objectives?

Loyalty-based objectives help to reach new customers

Loyalty-based objectives educate customers about the brand

Loyalty-based objectives engages existing customers to become repeat buyers


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When advertising, how do loyalty-based objectives differ from consideration-based objectives?


Explanation: The correct answer is **Loyalty-based objectives engage existing customers to become repeat buyers**, as these objectives focus on building strong relationships with current customers to encourage them to make additional purchases over time. This approach prioritizes customer retention and satisfaction, aiming to turn one-time buyers into loyal patrons who repeatedly choose the brand. In contrast, consideration-based objectives are more oriented toward attracting new customers and raising awareness about the brand, rather than nurturing the loyalty of existing ones.

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