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Amazon DSP Advanced Certification Assessment Answers

By Laurynas Brazys · · #amazon

Take your expertise in Amazon Demand-Side Platform (DSP) to the next level! This guide provides all the real exam questions, correct answers, and detailed explanations to help you pass the Amazon DSP Advanced Certification Assessment. Whether you’re optimizing programmatic campaigns or diving deep into targeting, this file ensures you have everything you need to succeed with clarity and confidence.

An advertiser wants to exclude existing customers from their new-to-brand campaign. Which audience solution allows them to do this most effectively?

Explanation: The correct answer is Advertiser audiences because this audience solution allows advertisers to create custom audiences based on their own customer data, which can include information about whether a customer is new or existing. By using Advertiser audiences, the advertiser can specifically exclude existing customers from their new-to-brand campaign, ensuring that the campaign reaches only new potential customers who have not yet interacted with or purchased from the brand. This level of customization is not easily achievable with Similar audiences or ASIN remarketing audiences, as these solutions focus on broader targeting based on behavioral data or past product interactions, but do not offer the same level of control over customer segmentation based on the advertiser’s specific customer lists.

A shopper’s journey to purchasing a laptop on Amazon over a 20-day period involved the following interactions: -March 5 - Sponsored Products ad view -March 15 - Display ad click -March 17 - Video ad view -March 20 - Purchase Based on Amazon Ads’ attribution methodology, which ad interaction will be credited for this conversion?

Explanation: The correct answer is March 15 - Display ad click because Amazon Ads uses a last-touch attribution model, which attributes the conversion to the most recent ad interaction before the purchase. In this case, the display ad click on March 15 is the closest interaction to the March 20 purchase, so it receives credit for the conversion. The last-click interaction is prioritized, meaning that even though the shopper viewed a Sponsored Products ad on March 5 and a video ad on March 17, the click on the display ad on March 15 is considered the most influential in driving the final purchase. The purchase itself on March 20 does not receive attribution, as Amazon’s model focuses on the ad interactions that led up to the conversion.

Which of the following is a benefit of similar audiences?

Explanation: The correct answer is that Similar audiences use Amazon signals and do not rely on identifiers because Similar Audiences are a feature offered by Amazon that helps advertisers target customers who share similar behaviors to their existing customers. Unlike traditional audience-building methods that rely on personal identifiers or cookies, Similar Audiences leverage Amazon’s first-party data (such as shopping behaviors and purchase history) to find customers with similar interests and actions. This ensures privacy compliance and enhances targeting accuracy without relying on third-party cookies or identifiers, making it an effective tool for advertisers who want to reach a relevant audience based on Amazon’s signals rather than relying on third-party data sources or cookie-based tracking

What is the use of a third-party impression URL in Amazon DSP?

Explanation: The correct answer is that To verify campaign metrics with a chosen third-party provider because a third-party impression URL in Amazon DSP (Demand Side Platform) is used to verify and track campaign performance through external tracking providers. This URL allows advertisers to send impressions and other campaign data to a third-party provider for further validation and reporting. It ensures that the metrics reported by Amazon DSP are accurate & align with the data from external tracking systems, offering transparency and an independent verification of the campaign’s effectiveness. This is crucial for advertisers who rely on third-party solutions for more comprehensive campaign analysis and reporting.

What should be included in a third-party tag to ensure accurate impression counting?

Explanation: The correct answer is that A cache buster should be included in a third-party tag to ensure accurate impression counting. A cache buster is a unique identifier, typically added to the URL in the form of a random string or timestamp, which ensures that each impression is counted separately and that the third-party tracking tag is not cached by the browser. Without a cache buster, browsers or servers may cache the request, preventing accurate tracking of subsequent impressions and potentially skewing campaign data. By using a cache buster, advertisers can guarantee that each impression is recorded as a distinct event, ensuring the reliability of the reporting and analytics.

Need a single cerification exam answers? Check out our -> list of certification exams answer keys. Learn Smarter. Obtain or Renew your certificates with peace of mind!

Were do I find this Amazon Ads certification exam?

This certification program is available on the Amazon Ads Academy. Consult “Get Certified” category to find it quickly. With our file, you can get certified in just a few minutes. Free updates are included.

An advertiser is looking to secure inventory on the homepage of xyz.com and wants to buy it for $20 CPM. Entering into which type of private marketplace deal with the publisher would guarantee their inventory at a fixed price?

If you associate two events to an order, and they both have the same conversion name, the combined ad-attributed conversions for both those events will be aggregated into one column in reporting

A customer views an ad, clicks on the ad, and then makes a purchase. What type of activity is this?

You can set up a private marketplace deal manually or through an API.

Is it a best practice to select multiple private marketplace deals on the same line item?

Which activity provides a stronger signal of an ad’s impact on a conversion.

You can append a third-party tags to a mobile Amazon Ads owned and operated creative to enable you to pull viewability reporting in the third-party’s portal.

Creative macros are short commands or shortcuts for commands used to pass back metrics to a third party.

When are conversions for Amazon DSP campaigns reported?

Which of the following are reasons your private marketplace deal may not be bidding?

Which auction type is a digital buying model where the highest bidder above the floor price wins the auction, and pays exactly the amount they bid?

You can securely transfer audiences from third-party insight providers (DMPs, etc.) to Amazon DSP via Amazon’s Advertiser Audiences. Which of the following statements is true?

Attribution restatements occur 10 days, 2 weeks, and 4 weeks after the original conversion is attributed to a campaign.

Amazon Ads is integrated with multiple supply-side platforms (SSPs), meaning you can easily access your negotiated inventory with third-party suppliers via Amazon DSP, and run all of your campaign strategies in one place.

By choosing the “While spending full budget, maximize performance” bid strategy, you want to maximize your campaign performance at a given base bid.

Which of the below is NOT considered a conversion metric?

Amazon Advertising tag (AAt) supports conversion insights.

With Amazon Advertising tag (AAt), you can capture hundreds of events using one tag and use them for creating multiple audiences.

For your campaign to receive credit for conversions, you must associate the appropriate ASINs or events to your campaign in order settings.

Bulksheets are which file format?

You can use mobile advertising IDs as a file type to create hashed audiences

You can create audiences from data captured by Amazon Ad tag, in the audiences tab of Amazon DSP.

Which setting must you adjust when setting up a private marketplace deal in Amazon DSP?

Which of the following are short commands or shortcuts for commands passed to Amazon DSP to enhance ad line and creative monitoring capabilities externally, without the need to generate multiple third-party tag sets.

Which bid strategy would you require to frequently monitor and optimize in order to balance performance and spend?

If you use third-party served creatives in Amazon DSP, which of the following policies are true?

If you select “Maximize performance” as the bid strategy in order settings, but uncheck “bid optimization models,” what happens?

An advertising agency is simultaneously running 25 campaigns for their client. While they want to maximize performance, they also want to minimize manual campaign manipulation. Which optimization strategy should they choose?

All content must be served from the ad server’s domain and may not call from other domains.

Which of the below scenarios is correct based on the below shopper journey for ads served in Amazon DSP? July 3rd: Desktop display ad view –> July 24th: Mobile display ad click –> July 25th: Video ad view –> July 30th: Purchase made

Ads are only eligible for conversions if users have either clicked or viewed the ads.

Which of the below statements is true for private auction deals?

Which of the following is an insight collected through Amazon DSP’s Amazon Advertising tag (AAt) solution?

If Amazon Ads has an existing server-to-server integration with a third-party measurement provider, you must use the adapter URL Amazon Ads provides, you cannot use a pixel.

What advertiser insights can you use to build lookalike audiences?

You can download or upload bulksheets across advertisers within the same entity.

All lines in an order are opted into budget optimization, but the most efficient line has the lowest allocated budget. What is an optimization you could make to help allocate more budget to that top-performing line?

Arturo is planning the creative strategy for an upcoming campaign. What is the best approach to take?

What is a key benefit of using a data management platform (DMP) to transfer existing audiences to Amazon DSP for activation in your Amazon Ads campaigns?

Which of the following deal types helps access inventory at fixed pricing with higher prioritization?

Morgan wants to combine data from various sources, including their own signals and Amazon DSP data. Which tool should they use to analyze the data and create custom audiences?

Fill in the blank: If the projected spend of all line items sums to an amount less than your order budget, then your budget is _______

An advertiser wants to expand their reach using audiences that don’t rely on cookies. Which of the following should they choose that best meets these requirements?

Johan wants to reach potential customers who have shown interest in their products but haven’t purchased yet. Which audience solution is most appropriate?

A skincare brand wants to reach females who are in-market for either beauty products or haircare. How should they set up their audience targeting?

Which of the following statements accurately describes Amazon Ads’ attribution methodology?

Dev has uploaded a creative including their brand logo, a call to action to “shop now”, high quality imagery, legible text, the prime day logo, and 15 second animation. The creative was rejected due to non-compliance with creative guidelines. Why was the item non-compliant?

Which of the following best describes if line items in your budget have “optimized out”?

Xiaoyan is interested in deals that provide invitation-only access to select inventory with flexibility in pricing. Which type of deals are they looking for?

Which of the following statements accurately describes attribution restatement for Amazon DSP campaigns?

Which best describes the “lead-in” stage for a bid calendar for a high traffic event?

Vanessa, an advertiser selling in the Amazon store wants to set up a creative to drive traffic to specific product detail pages. What type of component-based creative should Vanessa use to achieve this?

What does interoperability with third-party ad IDs allow advertisers to do?

You’re an advertiser running a full funnel campaign for Black Friday/Cyber Monday. You leveraged an event lead-in strategy and have planned conversion focused ads to run day of event. It’s now the Day of event. What should be your primary focus during this stage to maximize your advertising impact?

Which of the following is a policy for using third-party served creatives on Amazon DSP?

Ursus is interested in expanding reach of their ads beyond Amazon O&O. Which supply source would you recommend they consider?

What type of video creative does Amazon DSP support for third-party tags?

Mounira wants to create a custom audience based on interactions with their Streaming TV ads. Which custom solution should they use?

What is a benefit of server-to-server (S2S) integrations in Amazon DSP?

An advertiser selling products in the Amazon store implements Amazon Ad Tag (AAT) on their external website. What is the primary benefit of this strategy?

If a campaign is underdelivering and the advertiser wants to catch up without spending the entire budget immediately, which pacing profile is most appropriate?

Hyunh is working on a campaign and wants to ensure that they spend the full amount of their budget during the campaign flight. Which bidding priority should they use to meet this goal?

You’re an advertiser preparing for Amazon’s Prime Day event. You’re currently in the Event Lead-in stage, which is 2-4 weeks before the actual event. What should be your primary focus during this stage to maximize your advertising impact?

When should an advertiser consider using bid modifiers?

Jose wants to run a campaign during Black Friday and Cyber Monday, aligning their brand with relevant content. Which deal package would be most appropriate for this purpose?

A shopper interacts with ads from two different campaigns from the same brand, they first click an ad promoting the brand’s mirrorless cameras and later click an ad promoting the brand’s camera cases. The shopper ends up purchasing the mirrorless camera after clicking on the ad for the camera cases. Conversion will be awarded to which campaign?

Which of the following deal types are an invitation-only, pre-negotiated arrangement between a publisher and an advertiser?

Where can you access and manage deals on Amazon DSP?

Which solution gives advertisers the ability to pass dynamic events for audience creation and conversion management, enabling personalized audience targeting using detailed visitor data, including product views, purchases, and cart abandonments?

A shopper’s journey to purchasing a coffee maker on Amazon over a 20-day period involved the following interactions: -March 5 - Sponsored Products ad view -March 12 - Sponsored Brands ad view -March 17 - Video ad view -March 20 - Purchase Based on Amazon Ads’ attribution methodology, which ad interaction will be credited for this conversion?

Luan wants to reach shoppers who have shown interest in their products or similar products on Amazon.com. Which type of signals should they use?

Which of the following best describes the range of creative formats available on Amazon DSP?

Which of the following is a key feature of Responsive eCommerce Creative (REC) on Amazon DSP?

Which of the following enables third-party providers to accurately perform certain functions, such as counting impressions and clicks?

Serena, an advertiser, notices that her latest Amazon Ads campaign is showing significantly different attribution results compared to the previous campaign she ran earlier in the year. Review the factors that she identifies: -The campaigns leveraged the same strategy. -One campaign yielded more clicks and conversions. -One campaign was running during Black Friday, while the other ran during the spring time. Which of the factors is most likely to cause differing attribution results between two Amazon Ads campaigns?

Which supply source enable advertisers to access addressable, display, online video (OLV), and reserved, high win-rate STV ad supply across the open internet and from premium publishers and broadcasters?

Which supply source enable advertisers to access addressable, display, online video (OLV), and reserved, high wiZavier wants to engage audiences who recently engaged with video game content on Twitch. Which type of signals should they use?

How do Amazon Publisher Cloud (APC) deals differ from traditional contextual deals on the web?

Marion is running a campaign, but observes that the performance and delivery are both low. What action would you recommend they take?

Which of the following best describes rule-based audiences?

What does ASP (Additional Spend Potential) represent in Amazon DSP?

When setting up a campaign with multiple line items using budget optimization, what is the best practice for pacing profiles?

What is the primary focus of Performance+?

What should you do if none of the creatives associated with a line item match the ad size requirements in the request?

What is the primary purpose of Events Manager on Amazon DSP?

Which of the following is not a benefit of “prioritize KPI target” type of bidding priority?

What strategies does Performance+ offer to help achieve KPIs?

What is a key benefit of using Dynamic Creative Optimization (DCO) in ad campaigns?

Kaia received notification that a digital camera creative was rejected. The creative showcases the “Iris Snapshot 3” model. However, the landing page linked in the ad features the “Iris Snapshot 3 Lite” version. Why was this creative rejected based?

Multiple buyers can participate, delivery is not guaranteed, and no priority access is typically offered versus open auction buying. This describes which type of deal?

Which of the following is a best practice for budget optimization to help maximize delivery and performance?

What should an advertiser do if the sum of projected spend across line items is less than the total lifetime order budget?

Finn has submitted a video advertisement intended to promote an upcoming sale. The ad includes the brands logo, a “Learn More” button, high-resolution product shots, clearly readable text, a seasonal discount banner, and a 15-second animation. The ad was rejected for not meeting creative guidelines. What caused the ad to be non-compliant?

Bjorn is using a third-party tag for their upcoming display campaign, but the third-party tag indicates it is “Unrecognized” in Amazon DSP. How would you help them troubleshoot this issue?

When assigning multiple audience segments to a line item, an advertiser wants to increase scale by serving ads to shoppers in any of the selected segments. Which option should they choose?

Harshdip is running a campaign with the ‘Prioritize target KPI’ bid strategy and is pacing at 100% but not hitting the desired goal KPI. What optimization strategy can the advertiser use to improve performance?

Automated budget optimization will detect low spending line items (less than $5 a day) and shift remaining budget to higher spending line items within the campaign.

An advertiser who sells products on their own website, but not on Amazon, wants to use Amazon DSP to improve their advertising strategy. Which of the following is the MOST appropriate use of Amazon Ad Tag (AAT) for this advertiser?

Amar, an advertiser, wants to track traffic on his brand’s website as well as physical retail transactions. What tool could he use to track both things?

What is the key difference between a Private Auction (PA) deal and a Preferred Deal (PD) on Amazon DSP?

You’re an advertiser for a global brand launching a new line. You want to use Dynamic Creative Optimization (DCO) to tailor your ads for different markets and demographics. Which of the following approaches best utilizes DCO for this campaign?

To encourage repeat purchases from existing customers who bought products within the last year, which audience type should a brand use when promoting complementary products?

Which phase of a high traffic event would you recommend gradually easing off bids?

Beatrix is interested in using a third-party measurement provide to get additional metrics on placements like Streaming TV ads and mobile apps. Which solution would you recommend for their use case?

With Amazon DSP, advertisers can access both 1P and 3P supply.

An advertiser wants to exclude existing customers from their new-to-brand campaign. Which audience solution allows them to do this most effectively?

A shopper’s journey to purchasing a laptop on Amazon over a 20-day period involved the following interactions: -March 5 - Sponsored Products ad view -March 15 - Display ad click -March 17 - Video ad view -March 20 - Purchase Based on Amazon Ads’ attribution methodology, which ad interaction will be credited for this conversion?

Which of the following is a benefit of similar audiences?

What is the use of a third-party impression URL in Amazon DSP?

What should be included in a third-party tag to ensure accurate impression counting?

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