Amazon DSP Certification Assessment Answers

Ready to master Amazon DSP? Our resource includes all the actual exam questions, verified answers, and comprehensive explanations to help you pass the Amazon DSP Certification Assessment. Learn the ins and outs of Amazon’s programmatic advertising platform and get certified with ease by studying the essential materials in this detailed guide.

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Which of the following is best described as measurement of aggregated audience interactions with ads that have contributed to an advertiser’s goal?

• Custom reporting
• Attribution window
• Conversion attribution

Explanation: The selected answer Conversion attribution is correct because conversion attribution refers to the measurement of aggregated audience interactions with ads that have contributed to achieving an advertiser’s goal, such as a purchase, lead, or sign-up. It tracks how different touchpoints in a user’s journey—such as ad impressions, clicks, or other interactions—lead to the desired conversion outcome. By attributing conversions to specific ads and actions, advertisers can better understand which elements of their campaign are driving results and optimize their strategies accordingly. This process is crucial for accurately measuring campaign success and ensuring that advertising efforts are aligned with business objectives.

Amazon DSP is available to advertisers that both sell and do not sell in the Amazon store.

• True
• False

Explanation: The selected answer True is correct because Amazon DSP is available to all advertisers, regardless of whether they sell products directly on the Amazon store or not. This means that both companies who offer physical products on Amazon as well as those who offer services or products outside of Amazon’s marketplace can use Amazon DSP to run programmatic advertising campaigns. The platform allows advertisers to access a wide range of ad inventory across Amazon’s own properties and third-party websites, enabling them to reach their target audiences effectively, even if they do not sell products through Amazon itself. This flexibility makes Amazon DSP a valuable tool for a variety of businesses.

Jean-Pierre is looking to run a display campaign to help drive awareness for their financial services company, which does not sell products in the Amazon store. How can they use Amazon DSP to achieve their goal?

• Create link-out campaign to their website, focused on reaching customers who recently added an item in their cart
• Create link-out campaign to their website, focused on reaching customers who recently engaged with relevant content
• They cannot use Amazon DSP

Explanation: The selected answer Create link-out campaign to their website, focused on reaching customers who recently engaged with relevant content is correct because Amazon DSP allows advertisers to run display campaigns that drive traffic to external websites, even for companies that do not sell products in the Amazon store. By targeting customers who have recently engaged with relevant content, Jean-Pierre can reach an audience that is already showing interest in topics related to financial services, thereby increasing the chances of driving awareness and engagement. This strategy leverages Amazon DSP’s ability to reach potential customers based on their interests and behaviors, even outside of Amazon’s own marketplace, helping to expand the company’s reach and raise brand awareness.

Anand is considering using Amazon Publisher Director (APD) and third-party exchanges to accessing more inventory sources. Which of the following best describes the benefits of this approach?

• Using APD and third-party exchanges, they can run display ads that appear in placements in the Amazon store
• Incorporating diverse inventory sources and supply into a campaign increases the likelihood of winning bids
• Incorporating diverse inventory sources and supply into a campaign increases the likelihood of reaching relevant audiences wherever they are spending their time online

Explanation: The selected answer Incorporating diverse inventory sources and supply into a campaign increases the likelihood of reaching relevant audiences wherever they are spending their time online is correct because using Amazon Publisher Direct (APD) along with third-party exchanges allows advertisers to access a broader range of inventory across various platforms. This approach helps ensure that ads are served to relevant audiences across different touchpoints, whether on Amazon’s own properties or on third-party websites and apps. By diversifying inventory sources, advertisers can increase their chances of engaging potential customers wherever they spend their time, whether they are browsing Amazon, reading news articles, or interacting with content on other websites. This expanded reach improves campaign effectiveness by targeting users in multiple environments, enhancing both awareness and engagement.

Programmatic advertising uses software to automate the process of buying and selling digital ad inventory through real-time auctions.

• True
• False

Explanation: The selected answer True is correct because programmatic advertising indeed uses software to automate the process of buying and selling digital ad inventory through real-time auctions. This automation allows advertisers to bid on ad space in real time, optimizing the process by using algorithms to determine the best placement based on factors such as audience targeting, bid price, and the likelihood of conversion. Unlike traditional advertising methods, which often require manual negotiations and placements, programmatic advertising streamlines the entire process, making it more efficient, scalable, and data-driven. This enables advertisers to reach their desired audiences across various platforms with precision, while maximizing the effectiveness of their ad spend.

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Need a single cerification exam answers? Check out our -> list of certification exams answer keys. Learn Smarter. Obtain or Renew your certificates with peace of mind!

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Were do I find this Amazon Ads certification exam?

This certification program is available on the Amazon Ads Academy. Consult “Get Certified” category to find it quickly. With our file, you can get certified in just a few minutes. Free updates are included.

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KitchenSmart wants to run an ad with copy that creates a sense of urgency for their new food processor that reads “Hurry, buy now!” Is this compliant with Amazon Ads guidelines and acceptance policies?

• False
• True

What mechanism does programmatic advertising uses to deliver the most effective ads to audiences?

• Programmatic advertising uses workflow automation to deliver the most effective ads to audiences based on a variety of signals
• Programmatic advertising uses workflow automation and machine learning algorithms to deliver the most effective ads to audiences based on a variety of signals
• Programmatic advertising uses manual workflows to deliver the most effective ads to audiences based on a variety of signals

Josue wants to create a display campaign that links to their Amazon product detail page. Why must they use eCommerce display ads for this?

• It is typically the highest performing ad type regardless of category
• This policy ensures that there is accuracy with current retail pricing and the Amazon product detail page
• eCommerce display ads are best at driving consideration

Which metric would best reflect success in driving conversion?

• Purchases
• Detail page view rate
• Impressions

Which of the following best describes Performance+ audiences?

• Audience segments based on demographics
• Goal-based, predictive-audience segments created by matching conversions to Amazon first-party shopping and entertainment signals
• Audience segments based on detail page views and keyword searches

What are the different pricing models available for programmatic ads on Amazon DSP?

• Only fixed CPM pricing is available on Amazon DSP
• Fixed CPM and dynamic CPM (dCPM) pricing models
• Only dynamic CPM (dCPM) pricing is available on Amazon DSP

What is the benefit of using “Prioritize KPI target” when setting up bidding priority during campaign setup?

• Generates bids based on the predicted value of the impression as well as the how the campaign is pacing to its flight budget
• Generates bids based on the predicted value of the impression, how the campaign is performing against its Target KPI, and how it’s pacing against its flight budget
• Generates bids based on how the campaign is pacing against its flight budget

What is a key feature of Amazon DSP that allows advertisers to reach a wide range of audiences?

• The ability to buy display, video, and audio ads programmatically across multiple channels
• The availability to sell in the Amazon store and on other third-party websites
• The access to Amazon’s modeled audiences, their own audiences via Amazon Marketing Cloud (AMC), and 3P audiences

What can brand halo help advertisers better understand?

• Improve understanding of how a campaign may have influenced non-ad-attributed metrics
• Improve understanding of how a campaign may have contributed to an overall lift in brand-wide conversion events
• Improve understanding of how audiences engage with a brand

Romane noticed their display campaign had a high detail page view rate, but low conversion rate. This most likely indicates that:

• Shoppers are not moving from awareness to consideration
• Shoppers are not moving from conversion to loyalty
• Shoppers are not moving from consideration to conversion

Which of the following are best described as components supplied by the advertiser, or pulled directly from the product detail page, to automatically generate creative variants using the ad components, such as a headline, description, and image?

• Component-based creative
• Audio ads creative
• Creative gallery

Which type of goals do Performance+ campaigns best support?

• Awareness
• Conversion
• Loyalty

What time unit breakdowns are available for campaigns with custom reporting?

• Daily only
• Summary, daily, day-of-week, monthly, weekly (Sunday to Saturday)
• Daily, day-of-week, and monthly

Jiwoo is interested in growing awareness for their brand using Amazon DSP. What would be the best way for them to get started?

• Invest in campaigns focused on driving detail page views
• Look at their past campaign performance to assess their conversion rate
• Understand their audience so they can plan campaigns to effectively to reach these groups

Zoya is analyzing their recent campaign, and notice that certain supply sources are performing better than others across key metrics. What would be the best way to optimize their campaign?

• Increase their bids on the underperforming supply sources
• Reduce the number of audiences on the campaign
• Remove underperforming supply sources or sites

What breakdowns are available in custom reports to analyze inventory?

• Orders and line items
• Advertiser, order, line item, and creative
• Orders only

How does Amazon DSP connect advertisers to first-party and third-party publishers?

• Amazon DSP connects advertisers to first-party and third-party publishers through direct integrations with supply-side platforms and ad exchanges
• Amazon DSP does not connect advertisers to publishers, it only provides a platform for advertisers to manage their own direct relationships with first-party and third-party publishers
• Amazon DSP requires advertisers to manually negotiate with first-party and party third-publishers to buy ad inventory

Which of the following best describes traffic quality for Amazon DSP campaigns?

• The validity of ad traffic, focusing on who generated the traffic and how it’s generated, ensuring that traffic is generated legitimately by humans, and not by bots
• Viewability of the ad
• Ensuring ads do not appear in places that are not brand safe

Gerald is writing copy for their upcoming display campaign to promote their new sunscreen. Which copy would meet policy requirements?

• “Number 1 sunscreen in the USA”
• “Learn more about our sunscreen”
• “Hurry! Limited supply!”

Danbi noticed their display campaign had high impressions, but did not receive many views. This most likely indicates that:

• Shoppers are not moving from consideration to conversion
• Shoppers are not moving from awareness to consideration
• Shoppers are not moving from conversion to loyalty

Which of the following best describes the conversion rate?

• Number of impressions divided by the number of clicks
• Number of impressions divided by the number of purchases
• Number of Subscribe and Saves divided by the number of purchases

You are working on a new display ad and want to add a custom image. What is the maximum word count allowed in a custom image?

• 14
• 10
• 5

Which Amazon DSP service model allow advertisers to create campaigns on their own and without insertion orders?

• Self-service
• Managed service
• Neither self-service or managed service

To create a custom report focused on segmentation analysis, which of the following dimensions would you select when generating your report?

• Products
• Inventory
• Audience

What is the primary benefit of the budget optimization feature in Amazon DSP campaigns?

• Enables advertisers to opt out specific line items from the manual budget optimization
• Ensures the campaign budget is spent effectively by dynamically allocating funds to the best performing line items
• Allows advertisers to manually control the budget allocation across a group of line items

For any conversion event, the “total” metric will include both brand halo conversions and promoted conversions.

• True
• False

Which best describes brand halo conversion?

• Conversions of all brand ASINs outside of the 14-day attribution window
• Conversions of non-promoted ASINs within the 14-day attribution window
• Conversions of promoted ASINs

Bhindi runs ads for a brand that does not sell products or services in the Amazon store. They want to include pricing or savings for a static banner display ad. What must they do to ensure this creative is compliant with Amazon Ads guidelines and acceptance policies?

• They cannot include any pricing or savings details if they do not sell in the Amazon store
• Pricing or savings claims can be located in static banners regardless of where the clickthrough link leads
• Pricing or savings claims can be located in static banners only if the pricing or savings claims are the same in the clickthrough destination

Why does Amazon DSP prioritize clicks over views when assessing attribution?

• Clicks are easier to measure
• Clicks signal stronger intent than a view
• View are less likely to occur in the 14-day attribution window, so clicks are prioritized

Which of the following is the correct hierarchy for campaign setup in Amazon DSP? Top line starts from left to right.

• Entity, Advertiser, Order, Line item, Creative
• Advertiser, Entity, Line Item, Order, Creative
• Creative, Order, Advertiser, Line item, Entity

Which of the following best describes a common use case for Amazon Ad Tag (AAT)?

• Use AAT in place of campaign re-marketing audiences to achieve campaign goals
• Place AAT on your Brand Store page to create custom audiences based on Brand Store visits
• Place AAT on your website to create custom audiences based on website visits

Which of the following best describes responsive e-commerce creative (REC)?

• Allows advertisers to promote the products they sell on Amazon.com using in-feed native or size responsive ads. The ad experience is constructed using ASIN details from the product detail page.
• Traffics ad viewers to any website and uses advertiser’s uploaded ad components or responsive standard display ads.
• Traffics shoppers to an Amazon store page and uses advertiser’s uploaded ad components or assets to create in-feed native or responsive standard display.

Advertisers can use Amazon DSP as part of a full-funnel approach to build brand awareness when shoppers may not be actively shopping by serving ads across thousands of popular apps and third-party websites.

• False
• True

Video ads purchased on Amazon DSP includes which of the following formats?

• Streaming TV ads (Prime Video ads, Twitch, Fire TV Channels, Freevee, etc.)
• Online video (OLV) ads and Streaming TV ads (Prime Video ads, Twitch, Fire TV Channels, Freevee, etc.)
• Sponsored TV

What is the primary purpose of a demand-side platform (DSP)?

• To provide automated, centralized media buying from multiple ad exchanges and supply-side platforms
• To determine audience segments and content to target for advertising campaigns
• To enable advertisers to bid on and execute ad buys across a single ad exchange

Which is the most significant benefit of using Amazon DSP for brands that do not sell their products in the Amazon store?

• Access to reporting on ecommerce metrics
• Reach incremental audiences by serving ads across a wide network of websites and apps
• Re-engage shoppers that recently viewed a brand’s product detail pages

Which metric would best reflect success in driving consideration?

• Impressions
• Detail page view rate
• Subscribe and Save

What is the primary benefit of the real-time capabilities of a demand-side platform (DSP) in programmatic advertising?

• The ability to serve ads based on algorithms that target audiences on a one-to-one basis
• The efficient allocation of advertising budgets across a single ad exchange and SSP
• The large volume of bid requests processed by the DSP from a single inventory source

Where can audio ads purchased with Amazon DSP run?

• Amazon-owned and third-party-owned traditional audio and podcast inventory
• Third-party-owned traditional audio and podcast inventory
• AM radio only

Mak is analyzing and reviewing the inventory forecast for their recent consideration campaign, and noticed that of the ten audiences they included, in-market audiences are outperforming others. What would be the best way to optimize this campaign?

• Invest more budget into audiences that are underperforming to see if campaign performance improves
• Remove supply sources that are underperforming
• Remove audiences that are not performing well and focus on in-market audiences

Which of the following best describes Amazon Ads guidelines and policies around claims?

• Cannot be older than 24 months and must come from a reputable source
• Cannot be older than 18 months and must come from a reputable source
• Cannot include any claims in ad creative

Which of the following best describes brand safety pre-bid targeting?

• Advertisers can choose which categories to reach based on their own brand safety requirements
• The context within which the ad appears
• The practice of filtering out egregious content that does not meet the content adjacency policy

Which best describes the benefit of running cross-device campaigns?

• Running ads on multiple device types helps drive traffic to your Brand Store
• Running ads on multiple device types helps you identify which audiences are most relevant to a campaign
• Running ads on multiple device types extends your reach and ensures that you meet your audiences where they are already spending their time online

Display ads purchased with Amazon DSP can run on Amazon-owned inventory and third-party inventory in both desktop and mobile environments.

• False
• True

Audiences that allow you to reach shoppers who view content on Prime Video, IMDb, Twitch, and Kindle, are best described as:

• Retail audiences
• Media audiences
• Advertiser audiences

Which of the following is best described as a creative that traffics shoppers to an Amazon store page and uses advertiser’s uploaded ad components?

• Responsive e-commerce creative (REC)
• Asset-based creative (ABC)
• Brand store creative (BSC)

Amazon DSP allows you to create and download custom reports and configure reports with specific metrics and dimensions to suit your campaign goals.

• False
• True

Jack and Jill want to run an ad with copy that reads “Learn more about our brand”. Is this copy compliant with policy?

• False
• True

Renaldo is writing copy for their upcoming display campaign to promote their new digital watches. Which copy would meet policy requirements?

• “No time to wait for this watch!”
• “Explore our full catalog of watches”
• “There is no better time to buy!”

Which Amazon DSP service model provides full programmatic campaign management and is billed using an insertion order?

• Managed service
• Self-service
• Both managed service and self-service models

Which of the following best describes invalid traffic for Amazon DSP campaigns?

• Fraudulent, involuntary, non-human, duplicate, or otherwise illegitimate as defined in the Media Rating Council’s (MRC) IVT guidelines
• The context within which the ad appears
• The practice of filtering out egregious content that does not meet the content adjacency policy

Amazon Publisher Direct (APD) provides advertisers direct access to a vast number of premium connected TV (CTV), video, and display, and publishers around the world.

• True
• False

Amazon DSP campaigns can link to an Amazon destination, such as a product detail page on Amazon.com as well as non-Amazon destinations, such as a brand’s website.

• False
• True

Where on Amazon DSP can advertisers explore and select the best creative assets to optimize their campaigns?

• Advertising console
• Creative gallery
• Custom reporting

What are the main benefits of using Amazon DSP?

• Programmatic advertising is more time-consuming and less efficient than traditional direct advertising
• Programmatic advertising allows advertisers to simultaneously bid for impressions across thousands of brand-safe websites, devices, ad formats as part of a single campaign
• Programmatic advertising guarantees supply and fixed pricing, making it easier for advertisers to plan and budget their campaigns

Finnigan wants to grow new-to-brand sales. Which campaign strategy would best help them achieve this goal?

• Create campaign using custom audience that excludes shoppers that purchased from their brand in the past 365 days
• Create a campaign focused on views remarketing audiences
• Create campaign using custom audience that includes a mix of in-market, lifestyle, and demographic audiences

Which metric would best reflect success in driving awareness?

• Impressions
• Add to cart
• Clicks

Which metric would best reflect success in driving loyalty?

• Subscribe and Save
• Add to cart
• Impressions

Ralf is looking to run a full-funnel campaign using Amazon DSP. They are planning to run a video campaign focused on driving reach and a display campaign using ASIN retargeting to drive conversions. What type of campaign would you recommend to further support this strategy?

• Display campaign using views remarketing audiences to reach shoppers that previously viewed product detail pages
• Display campaign using lifestyle and in-market audiences to help drive consideration for their brand
• Display campaign using demographic audiences to reach a wide audience

What is the standard attribution window for Amazon DSP?

• 21 Days
• 14 Days
• 7 Days

Which of the following best describes “Prioritize spending full budget, while maximizing performance” when setting bidding priority during campaign setup?

• Prioritizes bidding based on full budget delivery with a secondary priority of maximizing the campaign’s Goal KPI
• Prioritize bidding based on full budget delivery in the shortest time possible
• Prioritizes bidding based on achieving your Target KPI with a secondary priority of full budget delivery

What is a key benefit of the user interface offered by Amazon DSP?

• Availability of industry-standard format templates for quick and easy campaign and creative setup
• Complicated workflow for campaign management
• Limited access to optimization tools for troubleshooting

Which of the following best describes brand halo?

• Brand halo expands conversion attribution to all ASINs that have the same brand name(s) as the ASINs associated to the purchases
• Brand halo only assesses conversion attribution of ASINs promoted in a campaign
• Brand halo helps you understand which audiences are most likely to engage with your brand

Which of the following best describes asset-based creative (ABC) for display ads?

• Traffics shoppers to an Amazon store page and uses advertiser’s uploaded ad components or assets to create in-feed native or responsive standard display.
• Allows advertisers to promote the products they sell on Amazon.com using in-feed native or size responsive ads. The ad experience is constructed using ASIN details from the product detail page.
• Traffics ad viewers to any website and uses advertiser’s uploaded ad components or responsive standard display ads.

Display ads on Amazon.com must always contain the advertiser’s brand name and/or logo.

• False
• True

Wenjing is a campaign planner at an agency. They have a client who sells car insurance and do not offer any products for sale in the Amazon store. Is this company eligible to use Amazon DSP?

• Yes
• No

What is a recommended best practice for setting up Amazon DSP campaigns to improve performance?

• Focus your targeting exclusively on Amazon’s owned and operated (O&O) inventory to maximize reach
• Consolidate all line items into a single campaign to simplify management and optimization
• Run cross-device campaigns by setting up separate line items for each device type

Which best describes the benefit of using the Discovery tab in Amazon DSP?

• Enables you to easily filter and find the most relevant off-the-shelf or custom deals based on your campaign criteria
• Enables you to discover the optimal bid for a campaign
• Enables you to identify high-performing creative

Harout is currently using Sponsored Products with keyword targeting to reach shoppers while they browse Amazon products. However, they see an opportunity to run additional campaigns to help drive awareness for their brand’s offerings. Using Amazon DSP, what would you recommend?

• Run an audio campaign focused on reaching audiences that use Subscribe&Save on their brand’s top seller
• Run a display campaign with new audiences to reach shoppers that did not view their product detail pages
• Run a video campaign with demographic to reach the broadest audience, excluding those who purchased from the brand in the last 365 days

What Amazon DSP feature allows advertisers to improve their campaign performance by automatically adjusting bids based on the predicted likelihood of a user converting?

• Bid optimization models
• Goal-based bidding
• Amazon Publisher Direct

Which of the following is best described as measurement of aggregated audience interactions with ads that have contributed to an advertiser’s goal?

• Custom reporting
• Attribution window
• Conversion attribution

Amazon DSP is available to advertisers that both sell and do not sell in the Amazon store.

• True
• False

Jean-Pierre is looking to run a display campaign to help drive awareness for their financial services company, which does not sell products in the Amazon store. How can they use Amazon DSP to achieve their goal?

• Create link-out campaign to their website, focused on reaching customers who recently added an item in their cart
• Create link-out campaign to their website, focused on reaching customers who recently engaged with relevant content
• They cannot use Amazon DSP

Anand is considering using Amazon Publisher Director (APD) and third-party exchanges to accessing more inventory sources. Which of the following best describes the benefits of this approach?

• Using APD and third-party exchanges, they can run display ads that appear in placements in the Amazon store
• Incorporating diverse inventory sources and supply into a campaign increases the likelihood of winning bids
• Incorporating diverse inventory sources and supply into a campaign increases the likelihood of reaching relevant audiences wherever they are spending their time online

Programmatic advertising uses software to automate the process of buying and selling digital ad inventory through real-time auctions.

• True
• False

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