_______ is a measurement and analytics solution that provides a way for advertisers to measure the aggregated, total impact of their ad tactics on shopping activities on Amazon.com or third-party websites, while campaigns are still mid-flight.

Amazon Brand Lift

Amazon Attribution

Omnichannel Metrics


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_______ is a measurement and analytics solution that provides a way for advertisers to measure the aggregated, total impact of their ad tactics on shopping activities on Amazon.com or third-party websites, while campaigns are still mid-flight.


Explanation: The correct answer is **Omnichannel Metrics**, as this measurement and analytics solution allows advertisers to assess the aggregated, total impact of their advertising tactics on shopping activities across both Amazon.com and third-party websites, even while campaigns are still running. This capability provides real-time insights into how various ad strategies influence customer behavior and purchasing decisions, enabling advertisers to make informed adjustments to optimize performance. By leveraging Omnichannel Metrics, advertisers can gain a comprehensive understanding of their campaigns' effectiveness across multiple channels, ensuring a more cohesive and impactful advertising approach.

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