The recommended metrics for analyzing building awareness are: impressions, viewable impressions, unique reach and frequency, and brand search.

True

False


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Explanation: The correct answer is **True**, as these metrics—impressions, viewable impressions, unique reach and frequency, and brand search—are essential for analyzing the effectiveness of campaigns aimed at building brand awareness. Impressions and viewable impressions measure how many times ads are displayed and seen by potential customers, while unique reach indicates the number of distinct individuals exposed to the ad. Frequency helps assess how often these individuals see the ad, which is crucial for reinforcing brand recognition. Additionally, tracking brand search metrics provides insights into how the campaign influences consumer interest and engagement with the brand, completing a comprehensive approach to measuring awareness-building efforts.

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