Why would you use Amazon Marketing Cloud (AMC) to help optimize your campaign strategy?

To report on pre-aggregated metrics

To report on the performance of your cross-product campaigns

To report on your Amazon retail goals


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.


Why would you use Amazon Marketing Cloud (AMC) to help optimize your campaign strategy?


Explanation: The correct answer is **To report on the performance of your cross-product campaigns** because Amazon Marketing Cloud (AMC) provides detailed insights into the performance of campaigns that span across different Amazon advertising products, such as Sponsored Products, Sponsored Brands, and Amazon DSP. AMC enables advertisers to access comprehensive, granular data that allows them to analyze how these cross-product campaigns are performing, helping them optimize their strategy by identifying which elements are driving success and where improvements are needed. This level of insight supports data-driven decision-making to enhance overall campaign effectiveness.

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Were do I find this Amazon Ads certification exam?

This certification program is available on the Amazon Ads Academy. Consult “Get Certified” category to find it quickly. With our file, you can get certified in just a few minutes. Free updates are included.

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