The campaign pre-optimization checklist should be used at the review step of the campaign management process, right after you have completed setting up your campaign, to ensure the campaign has been set up correctly.

False

True


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The campaign pre-optimization checklist should be used at the review step of the campaign management process, right after you have completed setting up your campaign, to ensure the campaign has been set up correctly.


Explanation: The correct answer is **True** because the campaign pre-optimization checklist is intended to be used at the review step, immediately after the campaign setup is completed. This checklist ensures that all critical elements of the campaign have been correctly configured before launching or optimizing it. By reviewing this checklist, you can verify that key aspects, such as targeting, budget allocation, and goals, are properly set up, minimizing the chances of errors or missed opportunities that could affect the campaign’s performance. Using the checklist at this stage helps ensure that the foundation of your campaign is solid before moving on to optimization or execution.

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