One of your line items has low performance but high delivery. How should you adjust your budget to optimize a campaign for better performance and delivery?

Increase budget for this low-performance line item

Budget should not be changed

Shift budget to higher-performance line items


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One of your line items has low performance but high delivery. How should you adjust your budget to optimize a campaign for better performance and delivery?


Explanation: The correct answer is **Shift budget to higher-performance line items** because when a line item has high delivery but low performance, it indicates that the ad is reaching a large audience but not driving the desired results, such as conversions. Shifting the budget from this underperforming line item to higher-performance line items allows you to allocate resources more effectively, ensuring that the budget is being used to support the ads and products that are actually delivering better results. By focusing the budget on higher-performing line items, you can optimize overall campaign performance, maximizing both efficiency and return on investment.

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