How can you use Amazon sponsored ads (Sponsored Brands, Sponsored Display, Sponsored Products) and organic solutions (Stores, Brand Follow, Amazon Live, and Posts) together to achieve your business goals?

Since each ad type can reach only one of the goals of awareness, consideration, conversions, and loyalty, you need to first decide your main goals and then select the proper ad types to use

You should use sponsored ads to reach your customers and use organic solutions to increase purchase rates

You can consider a holistic approach and use multiple ad types that can help drive your goals


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How can you use Amazon sponsored ads (Sponsored Brands, Sponsored Display, Sponsored Products) and organic solutions (Stores, Brand Follow, Amazon Live, and Posts) together to achieve your business goals?


Explanation: The correct answer is **You can consider a holistic approach and use multiple ad types that can help drive your goals** because combining both Amazon sponsored ads (such as Sponsored Brands, Sponsored Display, and Sponsored Products) with organic solutions (like Stores, Brand Follow, Amazon Live, and Posts) allows for a comprehensive, multi-faceted strategy that targets customers at various stages of the buying journey. Sponsored ads are particularly effective for driving immediate visibility, engagement, and conversions, while organic solutions help build brand presence, foster long-term customer relationships, and increase ongoing engagement. By using a combination of both, you can maximize your reach and impact, ensuring that you address both short-term and long-term business goals in a more integrated way.

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