Which type of audiences should you use to help drive awareness goals?

In-market Amazon audiences

Advertiser hashed audiences

Third-party behavioral audiences


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Which type of audiences should you use to help drive awareness goals?


Explanation: The correct answer is **In-market Amazon audiences** because in-market audiences are shoppers who are actively researching or considering products in a specific category on Amazon. These audiences are highly relevant for driving awareness goals, as they are already in the process of evaluating products and are more likely to engage with ads that help introduce them to your brand or product. By targeting these in-market customers, you can increase visibility and reach potential buyers who are actively considering similar products, helping to raise brand awareness effectively. Advertiser hashed audiences and third-party behavioral audiences, while useful in other contexts, are typically more suited for targeting specific customer segments or driving conversions, rather than primarily increasing awareness.

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