What targeting option for display ads can help drive consideration goals?

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Third-party behavioral audiences

In-market audiences


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What targeting option for display ads can help drive consideration goals?


Explanation: The correct answer is **Third-party behavioral audiences** because this targeting option helps drive consideration goals by reaching customers who have demonstrated specific behaviors and interests through their activity on external websites and platforms. Third-party behavioral audiences allow advertisers to target individuals who have shown interest in related products or topics, but may not yet be actively searching for a product to purchase. By targeting these audiences, you can engage customers at the consideration stage of their buying journey, when they are evaluating options and becoming more aware of products that align with their interests. This approach is particularly effective for nurturing leads and encouraging further engagement with your brand.

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