When using a combination of sponsored ads and multichannel products, which of the following strategies can best help drive consideration?

Use Sponsored Brands, Posts, and Stores together

Use Sponsored Display and Amazon DSP video ads together

Use Sponsored Products and Amazon DSP display ads together


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When using a combination of sponsored ads and multichannel products, which of the following strategies can best help drive consideration?


Explanation: The correct answer is **Use Sponsored Display and Amazon DSP video ads together** because this combination effectively targets customers at the consideration stage of their buying journey. Sponsored Display ads help retarget customers who have shown interest in similar products or have interacted with your brand, keeping your products top-of-mind as they move closer to making a purchase decision. Amazon DSP video ads, on the other hand, can engage potential customers through dynamic, visual content across various platforms, helping to further nurture their interest and encourage them to consider your products. By using these two strategies together, you create a cohesive and engaging experience that targets customers at multiple touchpoints, enhancing their consideration of your brand and products.

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