Which of the following statements accurately describes Amazon Ads' attribution methodology?

Conversions are attributed using a last-touch model that prioritizes the last click over the last view within a 14-day lookback window

Conversions are attributed to the first ad a customer interacted with within a 30-day lookback window

Amazon Ads uses a multi-touch attribution model, giving equal credit to all ads viewed or clicked before a purchase


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Which of the following statements accurately describes Amazon Ads’ attribution methodology?


Explanation: The correct answer is **Conversions are attributed using a last-touch model that prioritizes the last click over the last view within a 14-day lookback window** because Amazon Ads uses a last-touch attribution model, meaning that the last interaction (either a click or view) before a conversion is the one that receives credit for the sale. Specifically, within a 14-day lookback window, if a customer clicked on an ad and then made a purchase, that click would be attributed as the key action leading to the conversion, even if the customer previously viewed the ad. This model prioritizes clicks over views, which means the final click action is the one that gets the conversion credit, rather than giving equal weight to multiple interactions or earlier touchpoints.

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