A shopper's journey to purchasing a coffee maker on Amazon over a 20-day period involved the following interactions: -March 5 - Sponsored Products ad view -March 12 - Sponsored Brands ad view -March 17 - Video ad view -March 20 - Purchase Based on Amazon Ads' attribution methodology, which ad interaction will be credited for this conversion?

The correct answer is March 17 - Video ad view because Amazon Ads uses a last-touch attribution model, which credits the most recent ad interaction leading up to a conversion. In this scenario, the shopper made a purchase on March 20, but the last ad interaction before the purchase occurred on March 17 with the video ad view. Since the attribution model prioritizes the most recent touchpoint before the conversion, the video ad view on March 17 would be credited for the conversion, even though earlier interactions with Sponsored Products and Sponsored Brands ads played a role in the shopper’s journey.