Marion is running a campaign, but observes that the performance and delivery are both low. What action would you recommend they take?

Increase bids, frequency caps, and open segments; relax viewability constraints

Decrease bids and narrow targeting

Increase bids only


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Marion is running a campaign, but observes that the performance and delivery are both low. What action would you recommend they take?


Explanation: The correct answer is **Increase bids, frequency caps, and open segments; relax viewability constraints** because this action would help improve both the performance and delivery of the campaign. By increasing bids, Marion can ensure their ads are competitive in the auction, potentially gaining more impressions and better placements. Adjusting frequency caps allows for more frequent exposure to the target audience, which can increase engagement and conversions. Opening up targeting segments helps broaden the reach, allowing the campaign to tap into more potential customers. Lastly, relaxing viewability constraints can help the campaign deliver more impressions, as strict viewability criteria can sometimes limit the available inventory. This holistic approach addresses potential barriers to performance and delivery. In contrast, decreasing bids or narrowing targeting could further limit reach and reduce campaign effectiveness, while only increasing bids may not address the broader issues affecting delivery.

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