Which of the following best describes rule-based audiences?

Audiences based on Amazon shopping and ad engagements that can be combined with first-party signals

Audiences used to help reach new audiences who are likely to be interested in your business because they're similar to your existing audiences

Audiences from an advertiser's data management platform


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Which of the following best describes rule-based audiences?


Explanation: The correct answer is **Audiences based on Amazon shopping and ad engagements that can be combined with first-party signals** because rule-based audiences are created by leveraging specific conditions or rules set by the advertiser, based on Amazon's rich data, including shopping behaviors and interactions with ads. These audiences are formed from first-party signals, such as product views, purchases, and other engagement metrics that Amazon collects. By applying rules to this data, advertisers can create highly targeted audiences that reflect the behaviors and interests of users who have engaged with their products or similar offerings on Amazon. This allows for precise targeting, improving the relevance of the ads shown to these users. The other options describe lookalike audiences and audiences from a data management platform, which are different types of audience solutions.

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