Which phase of a high traffic event would you recommend gradually easing off bids?

Lead-in stage

Lead-out stage

Day-of stage


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Which phase of a high traffic event would you recommend gradually easing off bids?


Explanation: The correct answer is **Lead-out stage** because the Lead-out stage occurs after the high-traffic event has ended, and at this point, it is recommended to gradually ease off bids. During this phase, demand typically decreases as the event winds down, and the advertiser may no longer need to maintain high bidding levels to secure impressions. By gradually lowering bids, the advertiser can optimize budget spend without overbidding for less competitive or lower-value impressions after the event. In contrast, during the Lead-in stage, bids are usually increased to build momentum leading up to the event, and during the Day-of stage, bids are maintained or optimized to ensure strong performance throughout the event itself.

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