KitchenSmart wants to run an ad with copy that creates a sense of urgency for their new food processor that reads 'Hurry, buy now!' Is this compliant with Amazon Ads guidelines and acceptance policies?

False

True


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KitchenSmart wants to run an ad with copy that creates a sense of urgency for their new food processor that reads ‘Hurry, buy now!’ Is this compliant with Amazon Ads guidelines and acceptance policies?


Explanation: The selected answer **False** is correct because Amazon Ads guidelines and acceptance policies prohibit the use of misleading or overly aggressive language that creates a sense of urgency without justifiable cause. The phrase 'Hurry, buy now!' implies an artificial urgency and may mislead customers into making hasty purchasing decisions. Amazon’s advertising policies encourage ads that provide clear, truthful information without manipulating customer behavior. Using such phrases could be seen as violating Amazon's guidelines related to honesty and transparency in advertising. Therefore, the correct response is that the ad is not compliant with Amazon's policies.

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