Which of the following best describes Performance+ audiences?

Audience segments based on demographics

Goal-based, predictive-audience segments created by matching conversions to Amazon first-party shopping and entertainment signals

Audience segments based on detail page views and keyword searches


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Which of the following best describes Performance+ audiences?


Explanation: The selected answer **Goal-based, predictive-audience segments created by matching conversions to Amazon first-party shopping and entertainment signals** is correct because Performance+ audiences are designed to optimize ad targeting by using Amazon's vast first-party data, which includes shopping behavior, entertainment preferences, and other signals that indicate a potential for conversion. These audience segments are goal-based, meaning they are created with specific campaign objectives in mind, such as driving purchases, and are predictive in nature, relying on machine learning to identify the most likely customers who will convert. This approach leverages Amazon’s data to effectively match ads to users who are most likely to meet the desired outcome, providing a highly targeted and data-driven audience.

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