What are the different pricing models available for programmatic ads on Amazon DSP?

Only fixed CPM pricing is available on Amazon DSP

Fixed CPM and dynamic CPM (dCPM) pricing models

Only dynamic CPM (dCPM) pricing is available on Amazon DSP


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What are the different pricing models available for programmatic ads on Amazon DSP?


Explanation: The selected answer **Fixed CPM and dynamic CPM (dCPM) pricing models** is correct because Amazon DSP offers two primary pricing models: Fixed CPM (Cost Per Thousand Impressions) and dynamic CPM (dCPM). Fixed CPM allows advertisers to pay a predetermined rate for every thousand impressions served, offering predictability in costs. On the other hand, dynamic CPM adjusts the cost based on auction dynamics, where the price can fluctuate depending on factors like demand, audience targeting, and inventory. These two models provide flexibility, allowing advertisers to choose the option that best aligns with their campaign goals and budget strategy.

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