What is the benefit of using 'Prioritize KPI target' when setting up bidding priority during campaign setup?

Generates bids based on the predicted value of the impression as well as the how the campaign is pacing to its flight budget

Generates bids based on the predicted value of the impression, how the campaign is performing against its Target KPI, and how it's pacing against its flight budget

Generates bids based on how the campaign is pacing against its flight budget


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What is the benefit of using ‘Prioritize KPI target’ when setting up bidding priority during campaign setup?


Explanation: The selected answer **Generates bids based on the predicted value of the impression, how the campaign is performing against its Target KPI, and how it's pacing against its flight budget** is correct because using the 'Prioritize KPI target' bidding priority ensures that the bidding strategy aligns closely with the campaign's key performance indicators (KPIs). This approach dynamically adjusts bids based on three crucial factors: the predicted value of each impression, the campaign’s current performance in relation to its Target KPI (such as conversions or return on ad spend), and the pacing of the campaign against its flight budget (ensuring it stays on track to meet budget goals). This comprehensive strategy enables a more efficient allocation of budget to maximize the likelihood of achieving the campaign's specific objectives.

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