What is a key feature of Amazon DSP that allows advertisers to reach a wide range of audiences?

The ability to buy display, video, and audio ads programmatically across multiple channels

The availability to sell in the Amazon store and on other third-party websites

The access to Amazon’s modeled audiences, their own audiences via Amazon Marketing Cloud (AMC), and 3P audiences


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What is a key feature of Amazon DSP that allows advertisers to reach a wide range of audiences?


Explanation: The selected answer **The access to Amazon’s modeled audiences, their own audiences via Amazon Marketing Cloud (AMC), and 3P audiences** is correct because it highlights a key feature of Amazon DSP: the ability to target a broad and diverse range of audiences. Amazon DSP provides advertisers with access to modeled audiences, which are built using Amazon’s vast first-party data to predict and target likely buyers. Additionally, advertisers can reach their own audiences through Amazon Marketing Cloud (AMC), a tool that allows them to leverage their proprietary data for more customized targeting. Furthermore, Amazon DSP enables advertisers to engage with third-party (3P) audiences, extending their reach beyond Amazon’s own ecosystem to other external platforms and websites. This combination of audience targeting capabilities allows advertisers to reach diverse, high-intent users across multiple touchpoints.

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