Which type of goals do Performance+ campaigns best support?

Awareness

Conversion

Loyalty


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Which type of goals do Performance+ campaigns best support?


Explanation: The selected answer **Conversion** is correct because Performance+ campaigns are specifically designed to optimize for conversion-focused objectives. These campaigns utilize advanced targeting strategies, including predictive audience modeling and real-time bidding, to maximize the likelihood of users taking desired actions, such as making a purchase. Unlike awareness campaigns, which are aimed at increasing brand visibility, or loyalty campaigns, which focus on retaining existing customers, Performance+ campaigns prioritize driving measurable conversions. By aligning the bidding strategy and audience targeting with conversion goals, Performance+ campaigns help advertisers achieve a direct return on investment through more efficient and effective ad spend.

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