How does Amazon DSP connect advertisers to first-party and third-party publishers?

Amazon DSP connects advertisers to first-party and third-party publishers through direct integrations with supply-side platforms and ad exchanges

Amazon DSP does not connect advertisers to publishers, it only provides a platform for advertisers to manage their own direct relationships with first-party and third-party publishers

Amazon DSP requires advertisers to manually negotiate with first-party and party third-publishers to buy ad inventory


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How does Amazon DSP connect advertisers to first-party and third-party publishers?


Explanation: The selected answer **Amazon DSP connects advertisers to first-party and third-party publishers through direct integrations with supply-side platforms and ad exchanges** is correct because Amazon DSP facilitates access to both first-party and third-party publishers by leveraging direct integrations with supply-side platforms (SSPs) and ad exchanges. These integrations allow advertisers to automatically access a wide range of inventory across various publishers without needing to negotiate individually with each one. By connecting to these platforms, Amazon DSP streamlines the process of buying ad space programmatically, enabling advertisers to reach relevant audiences efficiently and at scale. This eliminates the need for manual negotiations or reliance on separate direct relationships with individual publishers.

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